Design Info - Color Shade Card & Color Management

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Why I Love the Color Burnt Orange, But He Doesn’t

From all the roughly 1.5 million shades of color that exist in our world, I love the color ‘burnt orange’ the most. The question I ask myself this morning, as I sip my mocha-colored coffee is, Why? Why are my eyes always drawn to this particular shade of orange?  I don’t care much for carrot orange, or papaya orange. My loyalty is to burnt orange, so much so, that my kitchen looks like the inside of an orange (a burnt orange, to be specific). There are pots, pans, and an assortment of towels that are all (you guessed it) a shade of burnt orange. And why is it that my husband, who is like me in almost every other aspect, absolutely hates that color?

So, I’m setting out to answer these two questions:

1) Why do two people react differently to the same color? Is it just a case of beauty being in the eye of the beholder or does it go deeper than that? 

2) Are these morning meditations of mine pointless or do they really matter in the marketing scheme of things? 

Do we see colors differently?

To start off, we all see the same colors. So, unless you are color blind, a sunny sky looks blue and a strawberry looks red, just like it does to me. But, here’s the kicker; we don’t just see colors, we experience colors.  The emotional response to the same color by two different people can be as different as night is from day. Our responses to a color are greatly influenced by our experiences associated with that color. A job interview that goes well in a mauve-colored room can make you react to that color favorably in the future. Our subconscious minds make these little connections without us realizing it.  Accordingly, when I see the color burnt orange, I am reminded of some of the beautiful beach sunsets I’ve seen. Witnessing a sunset always feels like a spiritual experience to me. However, when my husband sees the same color, he is reminded of the cough syrup that made him throw up when he was a little boy. This is why I love the color, while he hates it.

Does it matter?

Which brings me to my second question, does the fact that two people experience the same color differently really matter in the marketing scheme of things?

The answer to that is a resounding, YES! The impact of a brand’s colors cannot be understated. It plays a significant role in consumer decision making, especially when it comes to purchasing decisions.

So, should a brand consider every potential customer’s preference when deciding on its colors? The answer to that is a resounding, NO! Considering every one of your, potentially thousands, of customer’s color preferences would be like trying to count the grains of sand on a beach. You would only end up getting frustrated when you invariably lose count midway.

Are you confused about color?

Let me explain. Emotional reactions to color are not dependent solely on personal experiences.  Factors such as age, gender, and ethnicity also influence the way we experience a color. So, while we can’t account for personal experiences, we can take these other universal preferences into consideration when making color decisions.

It really comes down to understanding who your target audience is and then using colors that connect with them. Finding the colors that will produce a positive emotional response in your customer base could be the difference between being overlooked or selling your product. Let’s look at the role that age, gender, and ethnicity play when it comes to experiencing colors.

Age and Color

Our choices of preferred color change as we age. While we cannot account for individual taste, certain generalizations are safe to make. Younger kids are attracted to brighter colors. Some teenagers embrace darker shades like purple and black while others like bolder ones like red and lime green. Older folk prefer pastel and other muted shades. Designing your products with colors based on the age bracket of your target audience can help boost your business. 

Gender and Color

When it comes to gender, however, making any kind of generalization in today’s gender-neutral world is foolishness. Gender-specific colors like pink for women and blue for men are no longer the norm. Today, colors like the ‘millennial pink’ and ‘proton purple’ are what both genders gravitate towards. These are shades that are androgynous and allow a dual expression of the masculine and feminine sides of a person all at once. Brands must be flexible enough to accommodate these newer trends along with the traditional gender-specific color choices.

Ethnicity

Colors are woven into our background and upbringing and understanding the ethnicity of your target audience is key. For example, an Indian customer may have a negative emotional response to white since it is the color of mourning in her country while an American customer may have a positive emotional response to it since white is worn at weddings there and denotes celebration.

Brand Personality and Color

Another factor to consider when choosing the right color for your brand is your brand’s personality. All brands, like human beings, have a personality. A brand’s personality is unique and represents its vision and values. Once you realize what your brand’s personality is, you can then choose a color that accurately represents that. If you want your brand to look exciting and youthful go for the palettes of red, yellow, and orange. However, if you want to give out a calm, stable, and secure vibe, the palettes of green and blue are your best bet. Similarly, if you want to represent luxury and indulgence, golden and purple hues will serve you well, while brown can be used to show a rustic and more down-to-earth personality.

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Colors of Different Signature Smartphone

Smartphones are currently the talk of the town with new features and technologies evolving every day. Along with providing technological improvements, manufacturers have been providing more personalisation and customisability options by offering more colour options which reflect one’s lifestyle and match their sense of fashion. Gone are the days when you had limited colour options like black, grey, silver, and gold to choose from while purchasing your new phone. Smartphone manufacturers have experimented with colours in order to stand apart and thus give us some gorgeous phones. The list is as follows:

Apple iPhone Rose Gold 

The Apple Iphone’s Rose Gold variant had turned heads for sure. In 2015, when the Apple iPhone 6s had launched in Grey, Silver, and Gold variants, the Iphone’s Rose Gold colour stood apart and was a style statement. The colour was very well received by the fairer sex. Many smartphone manufacturers have tried to mimic the colour but the sheer beauty and finish were exclusive only to Apple. 

Google Pixel Series Colours 

The Google Pixel series of smartphones have always been style statements. The Pixel line of smartphones come with a dual-tone and dual-finish colour schemes which stand out without seeking too much attention. The colour schemes are subtle which goes well with all types of people. The smartphones incorporate both glossy and metallic finish. The naming of colours is also very quirky. Just Black, Clearly White, White & Black, Kinda Blue, Not Pink and Purple-ish are some of the best of the lot. 

Huawei P30 Pro Breathing Crystal 

Huawei’s flagship comes in a wide array of colours which are equally stunning but when it comes to gradient finish, the Breathing Crystal colour is extremely unique as it has multiple colours in one. The colours shift according to the light and the viewing angles. The Breathing crystal offers more than two colours, unlike its competitors which only offer two gradient colours.

HTC U Series Colours 

HTC had launched new colours starting from its U series of smartphones. The colours Sapphire Blue, Cosmetic Pink, Ice White, and Brilliant Black stand out in the flagship segment. The colours have a glossy finish and some of them even offer varying colour gradients when viewed from different angles. The colours are extremely rare and make a style statement for the user. 

LG W30 Aurora Green 

Spotting a green coloured phone is as rare as spotting a diamond. LG has offered some stunning colours on its phones but one of the most unique ones is the Aurora Green variant of the LG W30. The phone is quite affordable and it can help you make a style statement without breaking the bank. 

Microsoft Lumia Series 

Microsoft’s Lumia series of smartphones were known for their Windows Mobile OS and for the wide range of colour and customisability options offered to the consumer. The Lumia series offered colours like Orange, Green, Cyan, Black, and White. Microsoft was one of the very few companies to offer Green and Orange variants on their smartphones. 

Nokia Copper 

Nokia phones are known for their build quality and clean software. When Nokia had shifted from Windows Mobile to Android, the new smartphones had stunning build quality and gorgeous colours to choose from. Many colours like Copper, Blue, White, and Black were offered but the Copper variant was very different and had not been offered by any other manufacturer. Nokia’s Copper variants offer the right balance of colour, without making it look like Brown. 

Nokia Lumia Series 

When Nokia was using the Windows OS, it had taken funkiness to a whole new level by offering variants like Magenta, Orange, Yellow, Green and Cyan. These funky colours appealed to the younger audience and the traditional colours like Black, Grey, and White appealed to the older folks. Thus, Nokia had catered to every one according to their needs and lifestyle. 

Samsung Purple  

Samsung had always offered conventional colours like Blue, Black, Gold, and White in its flagships, this trend was changed when it had launched the Galaxy S9. The Galaxy S9 was offered in Lilac Purple variant which had a subtle and light finish. The Purple colour was even available in the Galaxy Note 9. 

Sony Xperia Lime Green 

New Post has been published on https://www.designinfo.in/blog/color-management-solution/2019/colors-of-different-signature-smartphone/2784

Colors of Different Signature Smartphone

Smartphones are currently the talk of the town with new features and technologies evolving every day. Along with providing technological improvements, manufacturers have been providing more personalisation and customisability options by offering more colour options which reflect one’s lifestyle and match their sense of fashion. Gone are the days when you had limited colour options like black, grey, silver, and gold to choose from while purchasing your new phone. Smartphone manufacturers have experimented with colours in order to stand apart and thus give us some gorgeous phones. The list is as follows:

Apple iPhone Rose Gold 

The Apple Iphone’s Rose Gold variant had turned heads for sure. In 2015, when the Apple iPhone 6s had launched in Grey, Silver, and Gold variants, the Iphone’s Rose Gold colour stood apart and was a style statement. The colour was very well received by the fairer sex. Many smartphone manufacturers have tried to mimic the colour but the sheer beauty and finish were exclusive only to Apple. 

Google Pixel Series Colours 

The Google Pixel series of smartphones have always been style statements. The Pixel line of smartphones come with a dual-tone and dual-finish colour schemes which stand out without seeking too much attention. The colour schemes are subtle which goes well with all types of people. The smartphones incorporate both glossy and metallic finish. The naming of colours is also very quirky. Just Black, Clearly White, White & Black, Kinda Blue, Not Pink and Purple-ish are some of the best of the lot. 

Huawei P30 Pro Breathing Crystal 

Huawei’s flagship comes in a wide array of colours which are equally stunning but when it comes to gradient finish, the Breathing Crystal colour is extremely unique as it has multiple colours in one. The colours shift according to the light and the viewing angles. The Breathing crystal offers more than two colours, unlike its competitors which only offer two gradient colours.

HTC U Series Colours 

HTC had launched new colours starting from its U series of smartphones. The colours Sapphire Blue, Cosmetic Pink, Ice White, and Brilliant Black stand out in the flagship segment. The colours have a glossy finish and some of them even offer varying colour gradients when viewed from different angles. The colours are extremely rare and make a style statement for the user. 

LG W30 Aurora Green 

Spotting a green coloured phone is as rare as spotting a diamond. LG has offered some stunning colours on its phones but one of the most unique ones is the Aurora Green variant of the LG W30. The phone is quite affordable and it can help you make a style statement without breaking the bank. 

Microsoft Lumia Series 

Microsoft’s Lumia series of smartphones were known for their Windows Mobile OS and for the wide range of colour and customisability options offered to the consumer. The Lumia series offered colours like Orange, Green, Cyan, Black, and White. Microsoft was one of the very few companies to offer Green and Orange variants on their smartphones. 

Nokia Copper 

Nokia phones are known for their build quality and clean software. When Nokia had shifted from Windows Mobile to Android, the new smartphones had stunning build quality and gorgeous colours to choose from. Many colours like Copper, Blue, White, and Black were offered but the Copper variant was very different and had not been offered by any other manufacturer. Nokia’s Copper variants offer the right balance of colour, without making it look like Brown. 

Nokia Lumia Series 

When Nokia was using the Windows OS, it had taken funkiness to a whole new level by offering variants like Magenta, Orange, Yellow, Green and Cyan. These funky colours appealed to the younger audience and the traditional colours like Black, Grey, and White appealed to the older folks. Thus, Nokia had catered to every one according to their needs and lifestyle. 

Samsung Purple  

Samsung had always offered conventional colours like Blue, Black, Gold, and White in its flagships, this trend was changed when it had launched the Galaxy S9. The Galaxy S9 was offered in Lilac Purple variant which had a subtle and light finish. The Purple colour was even available in the Galaxy Note 9. 

Sony Xperia Lime Green 

New Post has been published on https://www.designinfo.in/blog/beauty/2019/colour-of-love-is-it-really-red/2782

Colour of Love is it really red?

Let’s explore the world of the true colours of love this season 

It was Valentine’s Day and my friend who has a girlfriend was fussing so much over what to buy her.

Everything he was choosing was all red. Red roses, red bag, red clothes and at one point he even chose red lingerie! I had one word for him cliche and tacky (wait that’s two words! But I needed two words to describe his situation). Finally after struggling with all his options he came to me and asked me to pick the best option to thrill her. 

When I went to an online site and showed him a pair of powder pink shoes that I thought would be best… he froze! It took him a few seconds to compose himself after which he said… what!!! What is this colour? Why would I give this to the person I love and that too on Valentine’s Day? Isn’t the colour of love red! And I said it’s time to grab a coffee and educate this person. First of all, what is love? Now that’s a different topic of discussion by itself. But why do so many people want to buy red on Valentine’s Day?

Let’s leave the story of Aphrodite, the goddess of love who was turned into Venus by Romans.. out of this. Red is commercially easy to be eye catchy and many have played on the connection of red with love. 

But what could be the true colour of love? 

Well… drum roll… the true colour of love for your love is (are) the colour(s) of the season. 

True love is all about understanding your love and making an effort to do something that matters to the one you love. And what could matter to a girl more than to be dressed in the colours of the season. So since Valentine’s Day is in February, hence we have to look at the colours of spring summer 2019. 

So based on our analysis the colours of love for this season are : Fiesta, jester red, turmeric, living coral, pink peacock, mango mojito, princess blue, sweet lilac and a few…

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How Colours Affect Our Mood & Emotions

Have you ever imagined what your life would look like if you woke up to nothing but black, white and grey one day? No, we aren’t talking about the colours in your rooms alone. You could be someone who is an avid monochrome lover and that’s fine. But what if the entire world went colourless? Will you be able to distinguish a pink rose from a yellow one then? A white tiger amidst an ambush of yellow? How about the beautiful changing colours of the sky throughout the day? Now, before your brain starts running errands and questioning more such things, you must have figured out one thing for sure- colours make things more attractive, noticeable and beautiful.

We’re so used to living a colourful life that we hardly ever stop by and notice how they affect us, our surroundings and everything in general. This extraordinary phenomenon called ‘colours’ that has been nothing less than a blessing to the world has become just another ordinary thing today. Let us look at a different side of this topic today to understand how colours affect our mood and emotions.

Colours & their Psychological Effects

Colours play an important role in defining or characterizing a particular mood, person or object. They stir emotions, draw consumers to products and have a huge impact on our memory/ recognizing ability. They can create different feelings and evoke different emotions. They can also make us feel happy or sad, hungry or relaxed, dull or refreshed.

Sir Isaac Newton developed the very first circular diagram of colours, what is known as ‘The Colour Wheel’ today, sometime towards the latter half of the 17th century. Since then, artists and scientists have studied and designed numerous variations of the concept coined by him.

A colour scheme is a combination or arrangement of colours that group colours according to their combined appeal and the feeling that they generate. Artists can manipulate colours by changing their hues and values. Therefore, one particular colour can have various shades right from the lightest pastels to deepest solids, each one of them having different effects on an individual. However, there are two universally accepted, basic colour schemes when it comes to grouping colours, namely:

1)  Warm colours

2)  Cool colours

An image both these colour schemes would demonstrate an excellent contrast of temperature creating more complex relationships between the colours. Let us take a closer look at the differentiation and how every single colour in each of the schemes impact different aspects of our life.

·         Warm colours

This particular scheme consists of yellow, red, orange and combinations of these. As the name itself indicates, they usually tend to make you think of warm things such as warmth, heat and the sun. When considered visually, these colours look as though they come closer, which is one reason why they are often used to make large spaces look cosier. Say, for instance, if you have a huge living room that you want to look more compact, try choosing more warmer tones for it such as browns or oranges to induce that feeling into it.

Warm colours advance, affecting the perception of depth. This theory is based upon the fact that our eyes tend to adjust themselves when focusing on the colours of different wavelengths. These colours are placed next to each other on the colour wheel and are known to induce feelings of optimism, energy and happiness within a person. Although, red can increase a person’s appetite and orange can slightly irritate the eyes at times. Fast food brands such as KFC and Mc Donald’s are excellent examples of this theory since they usually incorporate these colours to make people get hungry and eat quickly.

Ø  Pantone Red

Pantone Red (Ribbon) can safely be labelled as the most dynamic of all colours. It is also the warmest of them all and is known to trigger contrasting emotions since it is associated with love and passion as well as danger and anger at the same time. It can readily make a person feel excited and increase the rate at which their heart beats. Hence, if one wishes to assign a particular element as the focal point of a particular design or make it attention-seeking, they can choose red without having second thoughts.

Ø  Pantone Yellow

Pantone Radiant Yellow is known to be the most lively of all warm colours. It is often associated with ambition, laughter and sunshine. Shades of yellow instantly make us feel cheerful and fill us with positivity. On the contrary, this colour also tends to reflect a considerable amount of light and can, therefore, irritate the eyes at times.

Ø  Pantone Orange

This colour is known to enhance the feeling of vibrancy and joy. It is as attention-seeking as red but at the same time, isn’t overpowering. Orange is assertive and yet restful- it portrays a great amount of energy and is yet inviting. Therefore, it can be effectively used when one wants people to take action over something or subscribe to it.

·         Cool colours

This colour scheme consists of blue, green and purple and is usually on the soothing or calming side. They also express sorrow and melancholy. These colours tend to make you think of things that provide a calming effect such as water, plants and the sky. Cool colours aren’t overpowering and tend to recede when it comes to perceiving spaces. For example, if one wishes to make a small space look enormous and peaceful at the same time, cooler tones such as blue and lavender can be effectively used.

Ø  Pantone Blue

The colour blue renders a feeling of vastness, etherealness and tranquillity. It is also often associated with trust and security. Therefore, seeing this colour causes our body to generate chemicals that are calming in nature. Deeper blues are great for corporate designs since it has a highly professional feel to it whereas lighter hues of blue generate a friendly feeling. Excellent examples of this finding can be demonstrated by the fact that both ‘Twitter’ and ‘Facebook’ have blue logos.

Ø  Pantone Purple

Purple is a combination of blue (which happens to be a cool colour) and red (a warm colour), hence it is used to help spark innovation as well as creativity. The brands ‘FedEx’ and ‘Yahoo’ are excellent examples of how purple invokes innovation. This colour is also associated with wealth and royalty. Hence, its darker shades are often implemented in a design to make it look more luxurious whereas the lighter ones are used to deliver mystery or romance.

Ø  Pantone Green

This colour symbolizes freshness, new beginnings and well-being. It is one of the easiest colours on the eyes and can effectively be used to induce calmness or balance in a design. For the very same reason, our entire body feels greatly relaxed when we cast our eyes upon huge patches of plantation or greenery. Green is also used to depict security and growth.

Synopsis of Color Affecting Mood and Emotions

New Post has been published on https://www.designinfo.in/blog/color-management-solution/2019/how-colours-affect-our-mood-emotions/2780

How Colours Affect Our Mood & Emotions

Have you ever imagined what your life would look like if you woke up to nothing but black, white and grey one day? No, we aren’t talking about the colours in your rooms alone. You could be someone who is an avid monochrome lover and that’s fine. But what if the entire world went colourless? Will you be able to distinguish a pink rose from a yellow one then? A white tiger amidst an ambush of yellow? How about the beautiful changing colours of the sky throughout the day? Now, before your brain starts running errands and questioning more such things, you must have figured out one thing for sure- colours make things more attractive, noticeable and beautiful.

We’re so used to living a colourful life that we hardly ever stop by and notice how they affect us, our surroundings and everything in general. This extraordinary phenomenon called ‘colours’ that has been nothing less than a blessing to the world has become just another ordinary thing today. Let us look at a different side of this topic today to understand how colours affect our mood and emotions.

Colours & their Psychological Effects

Colours play an important role in defining or characterizing a particular mood, person or object. They stir emotions, draw consumers to products and have a huge impact on our memory/ recognizing ability. They can create different feelings and evoke different emotions. They can also make us feel happy or sad, hungry or relaxed, dull or refreshed.

Sir Isaac Newton developed the very first circular diagram of colours, what is known as ‘The Colour Wheel’ today, sometime towards the latter half of the 17th century. Since then, artists and scientists have studied and designed numerous variations of the concept coined by him.

A colour scheme is a combination or arrangement of colours that group colours according to their combined appeal and the feeling that they generate. Artists can manipulate colours by changing their hues and values. Therefore, one particular colour can have various shades right from the lightest pastels to deepest solids, each one of them having different effects on an individual. However, there are two universally accepted, basic colour schemes when it comes to grouping colours, namely:

1)  Warm colours

2)  Cool colours

An image both these colour schemes would demonstrate an excellent contrast of temperature creating more complex relationships between the colours. Let us take a closer look at the differentiation and how every single colour in each of the schemes impact different aspects of our life.

·         Warm colours

This particular scheme consists of yellow, red, orange and combinations of these. As the name itself indicates, they usually tend to make you think of warm things such as warmth, heat and the sun. When considered visually, these colours look as though they come closer, which is one reason why they are often used to make large spaces look cosier. Say, for instance, if you have a huge living room that you want to look more compact, try choosing more warmer tones for it such as browns or oranges to induce that feeling into it.

Warm colours advance, affecting the perception of depth. This theory is based upon the fact that our eyes tend to adjust themselves when focusing on the colours of different wavelengths. These colours are placed next to each other on the colour wheel and are known to induce feelings of optimism, energy and happiness within a person. Although, red can increase a person’s appetite and orange can slightly irritate the eyes at times. Fast food brands such as KFC and Mc Donald’s are excellent examples of this theory since they usually incorporate these colours to make people get hungry and eat quickly.

Ø  Pantone Red

Pantone Red (Ribbon) can safely be labelled as the most dynamic of all colours. It is also the warmest of them all and is known to trigger contrasting emotions since it is associated with love and passion as well as danger and anger at the same time. It can readily make a person feel excited and increase the rate at which their heart beats. Hence, if one wishes to assign a particular element as the focal point of a particular design or make it attention-seeking, they can choose red without having second thoughts.

Ø  Pantone Yellow

Pantone Radiant Yellow is known to be the most lively of all warm colours. It is often associated with ambition, laughter and sunshine. Shades of yellow instantly make us feel cheerful and fill us with positivity. On the contrary, this colour also tends to reflect a considerable amount of light and can, therefore, irritate the eyes at times.

Ø  Pantone Orange

This colour is known to enhance the feeling of vibrancy and joy. It is as attention-seeking as red but at the same time, isn’t overpowering. Orange is assertive and yet restful- it portrays a great amount of energy and is yet inviting. Therefore, it can be effectively used when one wants people to take action over something or subscribe to it.

·         Cool colours

This colour scheme consists of blue, green and purple and is usually on the soothing or calming side. They also express sorrow and melancholy. These colours tend to make you think of things that provide a calming effect such as water, plants and the sky. Cool colours aren’t overpowering and tend to recede when it comes to perceiving spaces. For example, if one wishes to make a small space look enormous and peaceful at the same time, cooler tones such as blue and lavender can be effectively used.

Ø  Pantone Blue

The colour blue renders a feeling of vastness, etherealness and tranquillity. It is also often associated with trust and security. Therefore, seeing this colour causes our body to generate chemicals that are calming in nature. Deeper blues are great for corporate designs since it has a highly professional feel to it whereas lighter hues of blue generate a friendly feeling. Excellent examples of this finding can be demonstrated by the fact that both ‘Twitter’ and ‘Facebook’ have blue logos.

Ø  Pantone Purple

Purple is a combination of blue (which happens to be a cool colour) and red (a warm colour), hence it is used to help spark innovation as well as creativity. The brands ‘FedEx’ and ‘Yahoo’ are excellent examples of how purple invokes innovation. This colour is also associated with wealth and royalty. Hence, its darker shades are often implemented in a design to make it look more luxurious whereas the lighter ones are used to deliver mystery or romance.

Ø  Pantone Green

This colour symbolizes freshness, new beginnings and well-being. It is one of the easiest colours on the eyes and can effectively be used to induce calmness or balance in a design. For the very same reason, our entire body feels greatly relaxed when we cast our eyes upon huge patches of plantation or greenery. Green is also used to depict security and growth.

Synopsis of Color Affecting Mood and Emotions

New Post has been published on https://www.designinfo.in/blog/color-management-solution/2019/top-ten-pantone-colours-to-wear-this-summer/2776

TOP TEN PANTONE COLOURS TO WEAR THIS SUMMER

Summer is a season filled not only with sun, sand and water but also sweat and smell. It is sometimes so hot and humid that we don’t even care about fashion or any trends, we just want to wear something comfortable. But, this summer you can be comfortable as well as stylish.

Style does not always require a different piece of clothing or accessories. Colour trends in fashion have been undermined and you can use it to your advantage. By wearing the right colour or combination of colours, you can pull any look right away. Here is a list of the top ten colours that you should wear this summer:

1.  Pantone Dusk blue 

This particular Dusk blue pantone colour is the newest addition to the pastel family. It is a colour that is not too dark nor too light. Just perfect to make your outfit look breezy. The thing about blue is that this colour in fashion has always been designated to denim. But you can be the trendsetter and wear an all-blue outfit or play with prints and patterns. Blue is also a very beachy and summery colour as it resembles the ocean. Play with the colour and you might come up with an amazing trend yourself.

2.  Pantone Burnt Orange 

It is a shade that looks like a mixture of brown and orange. This colour is perfect and will match the vibes of summer. You can pair it up with a lighter or a darker colour because bold colours can be contrasted with almost any shade. You can just have fun around picking the right colours to go with Burnt orange and you are good to go. Unless it’s a dress, don’t go around with an all-orange outfit. Bold colours look good when they are contrasted properly.

3.  Pantone Blush pink 

The colour is the softest and most subtle shade of pink. You can never go wrong with this colour. The colour is so pretty that anyone can pull it off. This colour can also be worn by boys. Blush pink was the new colour trend for males last summer. Blush pink suits all kinds of body type and body colour. Again, do not wear a single coloured outfit unless you are very confident. You might end up looking like candy floss. Patterned looks are something that you should dig for. Blush pink accentuates the prints and patterns.

4.  Pantone Bright red 

This colour never goes out of fashion. You want to look sexy or have a huge event to attend, just pick up bright red and you’ll look gorgeous. The colour is so intense and bold that you will grab everyone’s attention. Bright red is not only popular for clothing items but is also a makeup essential. A tint of bright red lipstick and heels can make any outfit go from boring to fashionable. Here, try pairing your clothes with either very dark colour or very light colours. Black and white are the two colours that make the colour pop even more.

5.  Pantone Lemon yellow 

Not everyone can pull this colour off but for people who can look outstanding. It is such a bubbly and cheerful colour that wearing this colour puts you in a better mood. And there is no colour which resembles summer as much as yellow. Wear a cute dress or pair it up with a pair of denim jeans. Most people don’t prefer the combination of yellow and black but if you are confident enough, you can go for these colours. White also goes pretty well with this colour. A cute yellow flowy dress could be an ideal fashion trend for beaches this summer.

6.  Pantone Mint green 

Another very popular colour from the pastel family. Before the invent of this colour in the fashion industry, green was not much used in any clothing item or accessories. But the shade of this colour is so sophisticated yet subtle, that it gave rise to a new trend altogether. You can wear an all mint suit or a summer dress. You can go crazy with the number of combinations that you can make with this colour.

7.  Pantone Grey 

This colour is very unpopular and is underestimated when it comes to fashion. Blazers and suits are what is always appointed to this colour. This summer, change the trend. Pair a good grey flowy dress with a similar coloured heel and you will be summer-ready. The colour looks so sophisticated on anyone who wears it. It goes well with neutral colours as well lighter and darker colours. The contrasting mix-ups are endless.

8.  Pantone Lavender 

Pastel colours are the most apt summer colours. They are light and subtle in shade, so don’t feel too hot. They are in trend and their shades look amazing. Violet is a very dark colour but its pastel shade lavender is very pretty and simple. This colour looks good when combined with a darker shade. If you want to wear dresses, this colour looks like a dream. It is very breezy and reminds you summer as well as spring.

9.  Pantone White 

White is one of the most worn colours during summer due to its capability of reflecting light. It keeps your body a little cooler and makes you feel comfortable. If you want to wear an all-white outfit, wear suits, dresses or Indian dresses. Other than that, white goes with any and every colour. You will not have trouble contrasting it with anything. The colour is an all-rounder.

10.  Pantone Tan brown 

Tan brown is a beautiful shade of brown that suits all skin colours and body types. It is subtle yet so complicated. This colour is mostly picked up for one coloured suits or overalls. You can wear an all-brown outfit if you are wearing this shade. Footwear and makeup are also very popular in this shade. Tan brown mostly caters to the neutral makeup look. You can also pair this colour with different shades and make it look more sophisticated.

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TOP TEN PANTONE COLOURS TO WEAR THIS SUMMER

Summer is a season filled not only with sun, sand and water but also sweat and smell. It is sometimes so hot and humid that we don’t even care about fashion or any trends, we just want to wear something comfortable. But, this summer you can be comfortable as well as stylish.

Style does not always require a different piece of clothing or accessories. Colour trends in fashion have been undermined and you can use it to your advantage. By wearing the right colour or combination of colours, you can pull any look right away. Here is a list of the top ten colours that you should wear this summer:

1.  Pantone Dusk blue 

This particular Dusk blue pantone colour is the newest addition to the pastel family. It is a colour that is not too dark nor too light. Just perfect to make your outfit look breezy. The thing about blue is that this colour in fashion has always been designated to denim. But you can be the trendsetter and wear an all-blue outfit or play with prints and patterns. Blue is also a very beachy and summery colour as it resembles the ocean. Play with the colour and you might come up with an amazing trend yourself.

2.  Pantone Burnt Orange 

It is a shade that looks like a mixture of brown and orange. This colour is perfect and will match the vibes of summer. You can pair it up with a lighter or a darker colour because bold colours can be contrasted with almost any shade. You can just have fun around picking the right colours to go with Burnt orange and you are good to go. Unless it’s a dress, don’t go around with an all-orange outfit. Bold colours look good when they are contrasted properly.

3.  Pantone Blush pink 

The colour is the softest and most subtle shade of pink. You can never go wrong with this colour. The colour is so pretty that anyone can pull it off. This colour can also be worn by boys. Blush pink was the new colour trend for males last summer. Blush pink suits all kinds of body type and body colour. Again, do not wear a single coloured outfit unless you are very confident. You might end up looking like candy floss. Patterned looks are something that you should dig for. Blush pink accentuates the prints and patterns.

4.  Pantone Bright red 

This colour never goes out of fashion. You want to look sexy or have a huge event to attend, just pick up bright red and you’ll look gorgeous. The colour is so intense and bold that you will grab everyone’s attention. Bright red is not only popular for clothing items but is also a makeup essential. A tint of bright red lipstick and heels can make any outfit go from boring to fashionable. Here, try pairing your clothes with either very dark colour or very light colours. Black and white are the two colours that make the colour pop even more.

5.  Pantone Lemon yellow 

Not everyone can pull this colour off but for people who can look outstanding. It is such a bubbly and cheerful colour that wearing this colour puts you in a better mood. And there is no colour which resembles summer as much as yellow. Wear a cute dress or pair it up with a pair of denim jeans. Most people don’t prefer the combination of yellow and black but if you are confident enough, you can go for these colours. White also goes pretty well with this colour. A cute yellow flowy dress could be an ideal fashion trend for beaches this summer.

6.  Pantone Mint green 

Another very popular colour from the pastel family. Before the invent of this colour in the fashion industry, green was not much used in any clothing item or accessories. But the shade of this colour is so sophisticated yet subtle, that it gave rise to a new trend altogether. You can wear an all mint suit or a summer dress. You can go crazy with the number of combinations that you can make with this colour.

7.  Pantone Grey 

This colour is very unpopular and is underestimated when it comes to fashion. Blazers and suits are what is always appointed to this colour. This summer, change the trend. Pair a good grey flowy dress with a similar coloured heel and you will be summer-ready. The colour looks so sophisticated on anyone who wears it. It goes well with neutral colours as well lighter and darker colours. The contrasting mix-ups are endless.

8.  Pantone Lavender 

Pastel colours are the most apt summer colours. They are light and subtle in shade, so don’t feel too hot. They are in trend and their shades look amazing. Violet is a very dark colour but its pastel shade lavender is very pretty and simple. This colour looks good when combined with a darker shade. If you want to wear dresses, this colour looks like a dream. It is very breezy and reminds you summer as well as spring.

9.  Pantone White 

White is one of the most worn colours during summer due to its capability of reflecting light. It keeps your body a little cooler and makes you feel comfortable. If you want to wear an all-white outfit, wear suits, dresses or Indian dresses. Other than that, white goes with any and every colour. You will not have trouble contrasting it with anything. The colour is an all-rounder.

10.  Pantone Tan brown 

Tan brown is a beautiful shade of brown that suits all skin colours and body types. It is subtle yet so complicated. This colour is mostly picked up for one coloured suits or overalls. You can wear an all-brown outfit if you are wearing this shade. Footwear and makeup are also very popular in this shade. Tan brown mostly caters to the neutral makeup look. You can also pair this colour with different shades and make it look more sophisticated.

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Mystic Hues of Panton Blue Blossom 15-4535 TSX Polyester

https://www.designinfo.in/pantone-polyester-tsx-colors/pantone-15-4535-tsx-blue-blossom-polyester-swatch-card-Buy-India-4160.html

Have you ever wondered why this primary colours is so appealing and enthralling?

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Mystic Hues of Panton Blue Blossom 15-4535 TSX Polyester

https://www.designinfo.in/pantone-polyester-tsx-colors/pantone-15-4535-tsx-blue-blossom-polyester-swatch-card-Buy-India-4160.html

Have you ever wondered why this primary colours is so appealing and enthralling?

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List of Color Shade Cards for Brand Designers

Design Info has the long term occurrence in Industry with a maturity of 45 years. We have the latest technical approach and a Dedicated Brand Manager team to communicate our brand story and to generate our Universal consumer pull. Design Info also have largest network with top designers who inspires our clientele to choose more than thousands of different shades with lots of combinations to focus on latest color trend while customizing RAL color shade card, which helps to play a vitally important role of color shades for a particular product or service for like Textile Designers, graphic designers who develop custom artwork, interior decorators, hair color shades, painters, manufacturing companies & several more in the industries in the global market. 

How did Design Info come up with the best list?

As one of our several businesses Design Info is very accomplished in Color shade card commercial enterprise. We are here with color paper shade trend analysis, branding concepts with custom color trend intimation as one of our several businesses and now we have with best class paper color shade experts to stand out from the shelves with gorgeous looking branding shades and unique branding color concepts.

We have latest technical approach and a Dedicated Brand Manager team to communicate our Brand story and to generate our Universal consumer pull. 

Design Info also have largest network with top designers who inspires our clientele to choose more than thousands of different shades with lots of com‐ binations to focus on latest color trend while customizing color shade card, Which helps to play a vitally important role of color shades for a particular product or service for like Textile Designers, graphic designers who develop custom artwork, interior decorators, hair color shades, painters, manufacturing companies & several more in the industries in the global market. Design info pledge with wide range of color combinations, planners, and trend forecast among their clientele to company’s primary source of business. 

Why should Brand Designers user Color Shade Cards at all?

Every year comes a new color trend, and whether you’re in a fashion stream, digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. Using trending colors in your shade cards & branding material gives outstanding feel to your product. First impression always lasts forever and catch always first sight of product viewers. 

Perfect Pitching by Brands

Eventually, with changing consumer’s preferences, the branding industries also must have to rely on shade cards. Design Info have started the all new era of printing quality color cards/shade cards with his sheer knowledge and years of experience for the branding industry. We have started an all-new technique of printing of shade cards that promised quality with perfection with the use of the known the best technique in the world which infects the best technique till date, We are also coming up with new era of printing color shade cards as per trend, with knowledge and perfection. We are here with best technique in the world along with best quality of shade cards with one and only one by Design Info. A color reference card is a physical object in different sizes and shapes with various color samples in branding options. When we talk about branding and design color plays an important role in what your brand stands for .It can be in form of single card of different forms like swatch books or card fan or with multiple stylists approach to choose the perfect branding shade of your product. 

Trend Forecasting the Logo for the next season

With our different form of card designs, Color Trend Forecasting & Color Inspiration to showcase your product with paper packing you will surely give a miraculous market move to your products and customer’s satisfaction is our motto. Color of the year 2019 is Living Coral ,Vivid colors ,Pink ,Lime green ,Earth tones, Gold . By predicting the trends of tomorrow, color fashion helps the world’s largest retailers, brands and manu‐ facturers to lead with confidence. We are supplying color forecast branding materials and color shade cards with regular product updates. Obviously this color is utilized by brand builders, designers and other consumer focused companies in their latest products. 

Where do these shade cards get manufactured in India?

We will be delighted to serve you better at any time and forever. Design Info is the one stop solution as an India’s no.1 shade card manufacturers in India science last 4 and half decades. Shade card manufacturers / color card manufacturers for paints, threads, cosmetics and almost all the products in the world that vary in color. As a first impression to customers based color produ‐ cing good secret identity for a paper card branding companies. Colors are just a visual aid as it convey feelings & emotions. 

Design Info is the one of the ultimate solution to fulfil your essentials for color paper branding products to maintain consistency and accuracy. Color plays an es‐ sential role in identifying the personality of a particular product or brand. Lots of efforts and amount spent to a branding industry. Accurate color choices are essential to turn the product more presentable. As we spend a lot of time and efforts to designing, sampling, manufacturing of a product it is also essential to spent a valid amount of time and efforts to have presentable color while paper branding. As we say colour speaks about current market trend to create more presence of the product. We provide customized solutions to our clientele as like color inspiration, Color you select from our color scheme shade card can make an impact on consumers about what they think of your product, brand color inspiration to have more gorgeous looking output of your product to the next generations in the society. 

Research by Design Info in Shade Cards Manufacturing and Different Colors:

New Post has been published on https://www.designinfo.in/blog/color-management-solution/2019/list-of-color-shade-cards-for-brand-designers/2771

List of Color Shade Cards for Brand Designers

Design Info has the long term occurrence in Industry with a maturity of 45 years. We have the latest technical approach and a Dedicated Brand Manager team to communicate our brand story and to generate our Universal consumer pull. Design Info also have largest network with top designers who inspires our clientele to choose more than thousands of different shades with lots of combinations to focus on latest color trend while customizing RAL color shade card, which helps to play a vitally important role of color shades for a particular product or service for like Textile Designers, graphic designers who develop custom artwork, interior decorators, hair color shades, painters, manufacturing companies & several more in the industries in the global market. 

How did Design Info come up with the best list?

As one of our several businesses Design Info is very accomplished in Color shade card commercial enterprise. We are here with color paper shade trend analysis, branding concepts with custom color trend intimation as one of our several businesses and now we have with best class paper color shade experts to stand out from the shelves with gorgeous looking branding shades and unique branding color concepts.

We have latest technical approach and a Dedicated Brand Manager team to communicate our Brand story and to generate our Universal consumer pull. 

Design Info also have largest network with top designers who inspires our clientele to choose more than thousands of different shades with lots of com‐ binations to focus on latest color trend while customizing color shade card, Which helps to play a vitally important role of color shades for a particular product or service for like Textile Designers, graphic designers who develop custom artwork, interior decorators, hair color shades, painters, manufacturing companies & several more in the industries in the global market. Design info pledge with wide range of color combinations, planners, and trend forecast among their clientele to company’s primary source of business. 

Why should Brand Designers user Color Shade Cards at all?

Every year comes a new color trend, and whether you’re in a fashion stream, digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. Using trending colors in your shade cards & branding material gives outstanding feel to your product. First impression always lasts forever and catch always first sight of product viewers. 

Perfect Pitching by Brands

Eventually, with changing consumer’s preferences, the branding industries also must have to rely on shade cards. Design Info have started the all new era of printing quality color cards/shade cards with his sheer knowledge and years of experience for the branding industry. We have started an all-new technique of printing of shade cards that promised quality with perfection with the use of the known the best technique in the world which infects the best technique till date, We are also coming up with new era of printing color shade cards as per trend, with knowledge and perfection. We are here with best technique in the world along with best quality of shade cards with one and only one by Design Info. A color reference card is a physical object in different sizes and shapes with various color samples in branding options. When we talk about branding and design color plays an important role in what your brand stands for .It can be in form of single card of different forms like swatch books or card fan or with multiple stylists approach to choose the perfect branding shade of your product. 

Trend Forecasting the Logo for the next season

With our different form of card designs, Color Trend Forecasting & Color Inspiration to showcase your product with paper packing you will surely give a miraculous market move to your products and customer’s satisfaction is our motto. Color of the year 2019 is Living Coral ,Vivid colors ,Pink ,Lime green ,Earth tones, Gold . By predicting the trends of tomorrow, color fashion helps the world’s largest retailers, brands and manu‐ facturers to lead with confidence. We are supplying color forecast branding materials and color shade cards with regular product updates. Obviously this color is utilized by brand builders, designers and other consumer focused companies in their latest products. 

Where do these shade cards get manufactured in India?

We will be delighted to serve you better at any time and forever. Design Info is the one stop solution as an India’s no.1 shade card manufacturers in India science last 4 and half decades. Shade card manufacturers / color card manufacturers for paints, threads, cosmetics and almost all the products in the world that vary in color. As a first impression to customers based color produ‐ cing good secret identity for a paper card branding companies. Colors are just a visual aid as it convey feelings & emotions. 

Design Info is the one of the ultimate solution to fulfil your essentials for color paper branding products to maintain consistency and accuracy. Color plays an es‐ sential role in identifying the personality of a particular product or brand. Lots of efforts and amount spent to a branding industry. Accurate color choices are essential to turn the product more presentable. As we spend a lot of time and efforts to designing, sampling, manufacturing of a product it is also essential to spent a valid amount of time and efforts to have presentable color while paper branding. As we say colour speaks about current market trend to create more presence of the product. We provide customized solutions to our clientele as like color inspiration, Color you select from our color scheme shade card can make an impact on consumers about what they think of your product, brand color inspiration to have more gorgeous looking output of your product to the next generations in the society. 

Research by Design Info in Shade Cards Manufacturing and Different Colors:

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Pantone Luxury with Serenity, Spa-like Experience

PRODUCTS- Deep Sea Luxury Bath Salt – Rose Garden

https://www.designinfo.in/tcx-swatch-card-individual/pantone-17-5513-tcx-swatch-card-deep-sea-Buy-India-1428.html

Deep Sea Luxury Bath Salt – Lavender Mystery

https://www.designinfo.in/tcx-swatch-card-individual/pantone-14-3207-tcx-swatch-card-pink-lavender-Buy-India-2563.html

“This is a mesmerizing luxury bath salt that comes in two scents, lavender, and rose. Just add one cap of the bath salts in your bathtub, and you will have the most relaxing spa-like experience at home. The bath salts will make your skin look younger and will make you feel refreshed and uplifted. The product will be shipped with 450 grams of bath salts per unit”

Today in the 21st century we live in a world where global economies are constantly growing, markets are expanding, and market competition has intensified like never before. We no longer live in a time where markets were just physical locations. With the industrial revolution boosting the production of goods and the advent of the internet, today in the 21st century, we now have access to Digital Markets. We are spoilt for choice even when it comes to picking something as small as a pen to something as big as a five-bedroom Villa. According to a recent study done by Harvard Business School Professor Clayton Christensen, 30,000 new consumer products are launched annually, and a staggering 80% of them fail, while only a mere 20% succeed and make a name for themselves. With hundreds of companies trying to beat each other, so that their product is the one chosen, what makes one company have the upper hand over the other? Why have corporate giants like Coca Cola, Nestle or Sunsilk been able to be the choice of millions of customers worldwide over and over again, whenever these customers are in the supermarket, faced with a row of considerable other options placed alongside? The driving factor for this consumer behaviour is largely influenced by product DESIGN. Product Design and packaging are integral to whether your product makes it or breaks it.

How does Design Info bring in the relaxing experience of Pantone?

We at Design Info don’t take this lightly. With an experience of 45 years in the design industry, and having excelled in supplying custom colour trend reports, fashion trend analysis, styles and accessories concepts for a number of clients, and Fortune 500 companies, we understand the importance of proper design representation to the global consumer audience. For this reason, we work with a large network of dynamic and creative textile, surface and graphic designers who develop custom artwork, prints, patterns, logos, and designs using the best TPG textile Pantone books.  Our design team endeavours to meticulously tailor and create any design based on our clients’ specific requirements. We also spend a lot of time with our clients to properly understand their aims and what experience and emotions they wish their products to evoke or convey to its consumers. Since we constantly strive to deliver our clients with the utmost results and satisfaction, we are constantly crosschecking and analyzing current fashion trends, thoughts, social influences, anthropological and artistic events and feeding it into our efficient cultural triangulation system to improve our understanding of current and future trends, to serve our clients better. 

Artists of Pantone Serene Colors

At Design Info our artist and designers look into every aspect of what a design or piece of art must invoke to its target audience. We draw inspiration by letting ideas flow, finding inspiration from everyday activities, analyzing present and emerging trends to attract customers not only in the present day but also in the near future. 

Luxury Start-ups with Pantones Choice of Color

We understand Mr. Allister that your start-up Deep Sea-Luxury Bath Salts is set to launch 3 months from now on and you were looking for the best design inspirations to go with your product. We are pleased to say that as soon as we received your sample product and spoke to you regarding what the product is about, we brought together our senior-most Pantone designers and trend analyzers to study and come up with a report of what would be the best design and colour combinations that would work brilliantly with this wonderful product you wish to introduce to the global market. Before getting into the details of the design and explaining the colour combinations we have shortlisted for your product, I would like to remind you of the description and aims you wish to achieve, that you mentioned in the memo you had sent us, 

Even Packaging is a Luxury to Pantone

Keeping in close consideration to what you provided us in your memo and to the product, we have come up with several things we would like to discuss with you. At first we would like to bring to your notice that since this is a bath product which will be kept in the bathroom or alongside wet areas, we suggest we go with a plastic bottle packaging rather than plastic packets reasons being, firstly, because it will improve customer experience of using the product since they will find it easier to keep it in the container itself and being plastic it won’t get wet in the bathroom unlike a cardboard packaging. Secondly, the plastic container will serve as a reusable container after the product is over, which can act as subconsciously engaging stimuli towards the product even after the product is over for its user. And third and most important the plastic container will give a glossy effect to the design on the container, attracting customers towards your product.

Which Pantone color schemes to use for luxury goods?

Moving on I would like to discuss the colour schemes and combinations we saw fit for this product. Keeping in mind what that the key aspects this product wishes to invoke (a spa-like feel, luxury, organic, sea salt, youth, radiance, healthy, refreshing, relaxing) we have structured a colour combination each for both the products keeping in mind present and future trends and thought processes. Since colours have a deep role to play in how the customer perceives the product psychologically, these are the colour schemes we deemed to fit the best

Deep Sea Luxury Bath Salts – Rose garden

For the Rose Garden, we want to let the design do the talking and still and make it appealing to the customer right away. For that reason we’ve chosen to go with a colour combination of Peach amber (#FAA094FF) which is a lovely refreshing pink and Yucca a serene turquoise (9ED9CCFF) for the body, with the font in White (FCF6F5FF) and the font surrounded with a exquisite Habanero Gold, evoking a luxurious, expensive feel to it.  (#FFD653FF)

Deep Sea Luxury Bath Salts – Lavender Mystery 

For the lavender mystery, we want to go with a little darker but subtle colours to give both the products a slight contrast against one another. For the body we’d like to go with last year’s Pantone colour of the yea, that is continuing to catch eyes, Pantone Ultra Violet (#5F4B8BFF) and a beautiful young Blush (#F5C7BBFF) with the font in a almost mystic Elation (#DFDCE5FF) with a complementing Vanilla Custard (#F0E1B9FF) for the border surrounding the font.

Summarizing Luxury movement with Pantone Support

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Right Colour Shade: Its Indispensability in Brand Packaging Design with Miracles

Colour is a pretty understated concept in an industry that is more or less obsessed with brand consciousness and customer relationship. But, colour is the first feature that comes to a person’s mind which can create an everlasting impact on the person’s feelings as well as decisions. The product’s choice of the pantone colour in packaging can be the difference whether the brand will achieve success or not. The colour coordination and matching is a vital part of the design involved in the packaging. 

Brand Name is Dignified with the Packaging provided right colors are used:

The brand name, the design should always mesh with its colour. 

The colour has to always portray the right message that can resonate with the brand. 

The packaging of the brand Khadi Naturals gives off its message with its colour. 

Different pantone colors in packing of products syndicate different personalities of the contents.

The neutral colour of an Off-White shade resonates with the simplicity in the brand’s personality which also maintaining similarity with the name Khadi. Green coloured packaging is becoming a fast trend since; sustainability is becoming a vital feature for consumers. With people giving more importance to organic products, the green colour could give the perfect message to the target audience. Various colours match up to a variety of moods and thus, feelings too. 

Multiple Pantone Colors reflect the environment around the packaging of goods

More consumers are becoming environmentally conscious. Thus, even colour trends from several books seem to be changing as per the consumer preferences. While deciding anything and everything in colour related to a business or, just colour matching needs in the packaging, Design Info has been one of the dominant distributors for colour shades and charts. Some designers differentiate their packaging design by using colour minimally to contribute to brand identification and brand building so that the essential message can pop out to attract the targeted consumer. For instance, a Living Coral coloured brand design is sure to stand out against the background of Off-White or another neutral colour shade. 

Even the Apple Brand made use of Pantone Colors in the packaging of Iphones?

The colour of a product could also be the unique selling proposition (USP) for a particular product. That’s one of the reasons why the Apple iPhone 7 products focus so much on its colour shades. From the beautiful and classy gold, the vibrant Pantone Rose Gold shade and the modest black, each colour of the phone has its own consumer bracket. It can be said, however; that Apple may have wanted to deny the accusation of using pink, which can be stereotyped as a girlish colour. Thus, they may have named it as Rose Gold, smartly averting the criticism which may impact their advertising strategy. However, this may be just a mere speculation. 

Flexibility in colors of the packaging material needed

Another colour trend that is sure to grab the designer with its vibrancy and elegance is the Living Coral, which has been recently named as the colour of the year from Pantone. It is not without any reason, it has been named so. The most important strength of the colour is its flexibility. Surprisingly, since this colour is so close to the pink shades, it may have been a victim of gender stereotyping, however, it is fortunate enough not to be so. It may not seem practical for many graphic designers using Pantone, but it is practical enough to mesh with the most sober or even the brightest colour shade. 

Apart from Pantone Other Charts that can be used in the Packaging Industry

The best way to mix and match these colour shades can be effortless with the use of RAL Colour charts to check the viability of the colour shade on any surface. RAL Colour Shade Cards can also act as a decision support system for packaging designers. These RAL colour charts are available online on the website of Design Info at a discounted rate. Buying these colour charts and TPG Textile Pantone colour shades is indispensable for the packaging designer when it comes to the colour matching and printing process. A flawless package design is the need of the hour and making a needless error can cost too much. An error in colour consistency and irregular colour patterns can lead to a waste of money, time and effort. Thus, using the colour charts could save a lot of the packaging designer’s effort. 

Precision by All Colors Charts in the Packaging World in the new era

The lack of precision in the packaging of a product can thwart the chances of success for the product. As an illustration, the use of the latest colour trend of using black and white packaging design would be disastrous for packaging of products which target children as their consumers. The sales for such a product would fall flat. Instead, a mixture of lively and enigmatic colours like Lime Yellow shade and Pantone Living Coral would be truly eye-catching for children as consumers. On the contrary, a balance of black and white can work well with packaging of electronic products like phones or a pair of headphones. Sometimes too much amalgamation of colours can overwhelm a consumer due to its intensity and thus, leave a harsh impact on the consumers. So, businesses that want to make a mark among their competitors should use colours to leave a calming impact or even something classier on their consumers. Such a colour strategy can give a particular product, an added edge over other products. 

What is absolute precision of colors in the print packaging industry?

The colour matching process has to be guided carefully and with absolute precision, especially with the latest trend of gradients in packaging products. Since, gradients mostly use different shades of one colour; the application of which would be easier with a handy colour shade chart. This could lead to flawless colour consistency and application even after the final printing of the package. One of the common errors that designers make is assuming that a particular Pantone Colour code may work on different surfaces. However, it is not so, as many Pantone TCX colour shades look different on different surfaces like a plain or glossy material. In fact, to solve this problem and assist the designer to get the perfect result, there are separate colour shade books on coated and uncoated colours available on Design Info website. Colours can also be helped for better brand and product classification. Like in the case of a premium earphone brand, the packaging for a pink shade coloured earphone can be identified by its outer box having a tinge of pink colour shade on the otherwise gray and white design. While pink identifies the product, the gray and white design would appeal to the targeted music lovers.

Design Info as the leading brand in packaging industry supplying pantone packing supplements.

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Pantone Graphic Shades for Gifts Packing Most Trending

Why use Pantone Graphic Shades for Gift Packaging?

We are born in this wonderful planet which itself consists of colorful living entities. Every object that we see , touch, keep or consider has Color. It is one of the important distinguishing factor which help us to separate our vision from one object to another. When we look through the window, we see a Kaleidoscopic array of refracted and reflective color shapes. 

The trim of the room may be chestnut, may be polished mahogany or painted pine. What ever its material or tone, it consists of inevitable quality of color. After all our home expresses us. Right? 

There are people on the house and streets, bus stand, there are shopkeepers and vendors roadside ;Blue clouds wandering on the sky, ascending columns of Smoke and steam; houses and factories ; waving flags and posters ; heavy vehicles , automobiles, traffic signals and shopping malls, all are playing their part in the great color orchestration. The room where we are sitting now, Every object and element inside it possesses the quality of color . The floor, if made of wood is perhaps a light shade of gay orange , which we commonly consider as brown. If marbles or tiles it may be of white, resembling peace. 

Rights colors on gifts give the right reputation of the product inside

Though color plays a noticeable role in our daily life whether you see it in a form of your Dress code, Bedsheets, New vehicle, or even in your gift wrapper. But still we are ignorant about the potentiality of it which if learned, can change our life.. Yes!!!. You heard it right.. You too can change your life with the help of color. Well its not like you can get thousand bucks by pressing the green button as a “Get Set Go’. But you can attract things in your life.. I mean important things. For example, A good reputation and Value. How about this?, Curious, right? To reach its highest use, Art or color in packaging must be practical. Unless we can apply our knowledge of Color to the common activities of life. We miss the largest benefit and the greatest joy that such knowledge can provide us. For an instance, The clothes that we wear in our daily life, reflect our senses of emotion or our ignorance regarding the laws of Color’s pleasing affects, as clothes and color are meant for each other and we are in a necessity to select, buy and wear them. While selecting a costume for a woman, first do consider here the concerned person whose gift you are choosing. Is she tall or short, stout or slender, dark-skinned or light, full-colored or pale, with dark, light or “middle” hair?. What is her temperament and complexions ? Is she optimistic, aggressive, negative, vivacious or sedate?, So now that you questions have been settled, you are now ready to choose. 

Why Colors are Important in Gifts Packing?

Color are a formidable content of everyone’s life especially Pantone Metallic Colors in the gift packing industry. It not only triggers our personal looks and importance but also if carefully make a discerning and Methodical conclusion based upon your appearance and nature it may also help you to create surprises. Well here it is how you can get this more easily.

Complementing the tone of colors and the mood of gift

Suppose you have one of your friend and you plan to give her a beautiful dress inside a beautiful package ( matching her appearance) on her birthday. So now you got to notice her appearance, for example, assume that her eyes are blue and hair is yellow, then it would be great, if you place her With the Complementary pair yellow and violet or with any analogous schemes containing these two TPG Pantone Colors, although you must always remember that the color and the quality of her skin too is of high importance just like the color of her eyes and hair has to do a lot with color scheme. If her hair is auburn or reddish, you must remember the effect of green upon its warm shades.

Matching colors of gift wrapping to the clothes worn

You must know that she’ll be safe in “toning” her costume with her hair and selecting accessories and notes that will relieve her Costume , and keep it from monotony. These factors are also applicable while packaging her gifts with love and affection to surprise her and make her one of your special buddy. This is how a Pantone Color Chart can come to your aid when you are seeking to solve the ever ready and always interesting problems of someone’s gift and its packaging. So before someone else make you learn this, why not be a pioneer and be the first one to make your loved ones realize that how much you care for them. Well, Ladies readers here, remember one thing, “A Man is always judged by the color of tie he wears. Similarly , A women is valued more based upon her overall attire where your knowledge of color can be a good wildcard hidden within you apart from the tricks inside your purse… ”. So now that you have came so far it seems like you are now under the influence of color, Thus we would like to introduce you with our services. 

About Us in the Gifts Packing World

We are entitled with 45 years of experience in the industry. We here in Design Info, always focus on providing our clients with the best of irresistible service and updates making us reach out to the apex of the largest supplier of Fashion Forecast Magazines in Asia. We now have over 2,000 + different subscribing titles.