Aneeth Arora is one of those wunderkinds of Indian fashion industry who seems to holds the wisdom of a veteran designer and subtly delivers it with every collection; almost always, touching perfection.
For the spring-summer15, Aneeth understands and sticks to her ambit while bringing in certain unexplored elements. Reinventing chikankari, implementing fine aari and zardosi work onto indigenous summer fabrics, and the intelligent use of neons, different from her signature use of colours, turn out well. But what really held the charm of the show and anchored the collection was her presentation. Being a gardener by passion, Aneeth brings out a sense of animism through her personal touch to the set. On the set which was transformed into a blossoming nursery filled with flora and fauna, the Pero woman held a je ne sais quoi about her. Exuding a Parisian-chic style, Aneeth was inspired by the romantic countryside view with wild daisies growing on the sides of the road, and in her own words she explains, “The Pero woman would rather wear flowers on her head than diamonds around her neck”, which further dictates the confidence of the designer in the power of individuality.
The collection comes to life with fabrics like chanderi, khadi, silk, cotton and linen. Centered on hand embroidery and crochet work, the collection featured cotton & khadi dresses with crochet and floral neon yokes, cotton and silk shorts with lace, hand crochet blouses, chanderi skirts with hand embroidered flowers, diaphanous cotton tops with beaded collars and a few limited edition denim pants. Embroidered tulips and daisies perfected the flower story; the watering cans and the bouffant floral headgears added the finishing touch to the nature-loving, organic atmosphere.
What more, the designer had giveaways in the form of real plants that she is said to have planted herself, months ago.
First published on klickfashion.com on 09.10.14 here
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