According to a report, 85% of global customers shopped online in 2020, and Amazon was the favorite e-com store for most buyers.
Besides Amazon, D2C brands use marketplaces like Flipkart, Big Basket, Etsy, eBay, etc., to diversify their customer portfolio and gather more buyer personas. DTC models offer the advantage of eliminating the middleman, direct connection with the customer base, and offering a lower cost of products to the buyers. Moreover, the brand handles the entire customer experience instead of the retailer or a third-party seller.
Personalization, authenticity, smooth shopping experience, etc., make D2C ecommerce appealing to Gen Z and millennials; however, a large proportion of them still like to know about previous customer experiences through reviews & ratings. While deep-diving into R&R gives a perspective to DTC brands; measuring other analytics is also important to get a wider idea of the customer's needs and decisions influencing the buying decisions.
