#analyticsecommerce

Personalization, authenticity, smooth shopping experience, etc., make D2C ecommerce appealing to Gen Z and millennials; however, a large proportion of them still like to know about previous customer experiences through reviews & ratings. While deep-diving into R&R gives a perspective to DTC brands; measuring other analytics is also important to get a wider idea of the customer's needs and decisions influencing the buying decisions.

Although the primary reasons for giving discounts across ecommerce platforms are boosting sales and acquiring a larger customer base, it is not limited to it. Brands might offer discounts if they plan to launch a new or improved product version, clear stocks, nearby expiry date, selling season, occasion, increased subscription, etc.  

Customers on eCommerce platforms often check out reviews and ratings of products before making the final buying decision. In India, 48% of consumers make fashion purchases regularly after going through reviews and ratings. Monitoring reviews and ratings have become important for understanding customer sentiment towards the brand, product, seller, etc., across eCommerce platforms.

The Share-of-Digital-Shelf on eCommerce platforms measures the recurrence of a brand's product listings versus the competition based on keywords. It basically informs brands about their discoverability on eCommerce platforms like Shopee, Amazon, Flipkart, etc. Higher discoverability through keyword searches could likely trigger higher click-through rate, add-to-cart actions, conversions/sales, etc., of organic and sponsored listings...

Paid search is a massive opportunity for brands, as it allows them to rank ‘at the top’ for the specific keyword searches on eCommerce platforms. However, brands could get outbid on keywords by their competition, which impacts their rankings....

Display advertising through online banner ads is one of the most effective ways of capturing the attention of online shoppers and increasing sales. Banners intrigue the buyers because of their messaging, visibility of top products, promotions, etc....