Alphaâa X Moletni&C: A Love Letter to Design in NYC
Alphaâa recently wrapped up an inspiring project curating a collection for Molteni&Câs new New York flagship store.
Molteni&C has been at the forefront of the Italian design industry for decades. All of the modern design firmâs furniture is made in Italy but it has an international presence with hundreds of retail spaces in over 80 countries.
Our in-house curator Iman Mazhar worked closely with the leading Italian furniture and design firm to highlight local NYC and East Coast artists alongside world renowned artists. The result is a vibrant collection that complements the space and creates an inspiring dialogue about design.
As a nod to Moldenti&Câs forward thinking approach to design, we sourced works that experiment with form: textured and layered paintings, minimal pieces, works with geometric patterns, as well as some sculptural and 3D works. We selected warm vibrant colors and hues of blue to add vibrancy to the showroomâs interior and included monochrome works to add moments of calmness.Â
Mazhar worked with Alphaâa artists, independent artists and gallery represented artists to create a dynamic roster of artists for the final selection. Alphaâa artists David Stephen Johnson and Senem Oezdogan were highlighted as well as works from artists from Praxis Gallery, Opera Gallery, Nohra Haime Gallery, and Hemingway African Gallery.
Molteni&Câs New York store is located on Madison Avenue in the heart of Manhattan. The building was designed by Vincent Van Duysen and combines Italian style and elegance with classic New York design.The spacious two story storefront is over 12,500 square feet with four large shop windows that offer passersby a peek into Molteni&âs stunning display.Â
Shoppable designs by the Groupâs three brands: Molteni&C, Dada and UniFor fill the New York space alongside prints installed by Alphaâa. Moletni&Câs open layout imagines a range of settings for the brandsâ furniture to shine, from an intimate home setting to a contemporary office environment. All artworks displayed at the store are available for purchase on site.
Meet the artists in the Molteni&C X Alphaâa collection and purchase their works on alphaa.io:
David Stephen Johnson , Alphaâa
David Stephen Johnson is an abstract painter based in Westport, Connecticut who often works with large scale canvases, exploring color and shape. He is self taught and is influenced by post-war abstract expressionists and great action painters.
Senem Oezdogan, Alphaâa
Senem Oezdogan is a Brooklyn-based mixed-media artist who uses color and form to create optical illusions. Smooth gradients give a sense of volume to the bold shapes that are subsequently flattened by her illusionistic use of spatial composition.Â
Claudia Vieira, PRAXISÂ
Claudia Vieria lives and works in Porto Alegre, Brazil and New York City. She recreates spaces by drawing and painting on the walls. She often creates site-specific installations and immersive drawn environments in which the action of drawing the line is as important as the final appearance of the work.
Julie Hedrick, NOHRA HAIME GALLERYÂ
Julie Hedrick is a Canadian-American artist known for her abstract and vibrant oil paintings. Hedrickâs art displays a characteristic peeling texture, tactile complex surfaces and an elemental human quality.
Francisca Sutil, NOHRA HAIME GALLERYÂ
Francisca Sutil is a Chilean painter known for her research of the chromatic surface and the relationship between color and light. She uses her work to encourage reflection and meditation. She creates prints and drawings on textured handmade paper, pigmented gesso surfaces, and vertical oil bands she calls Spaces.Â
Sophia Vari, NOHRA HAIME GALLERYÂ
Sophia Vari is a world-renowned Greek visual artist. She specializes in bronze sculpture and is also known for collages, oils, and watercolors and her use of patina along with contrasting colors. Her work is an investigation of form and balance.
Hemingway African GalleryÂ
Alphaâa selected sculptures from Hemingway African Gallery. The NYC galleryâs collection is ethically-sourced, often directly from artisans across the continent, and ranges from antique to decorative.
Alfred Haberpointner, OPERA GALLERY
Alfred Haberpointner is an Austrian sculptor who uses wood as his primary medium. He is best known for his wooden plates that he cuts, burns, saws and then bleaches and re-pigments creating a texture, rhythm, intensity and movement.












