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So last week at the closing of From Here to Eternity the Musical in London, my friends and I decided to create a few of the (male) actors as princesses because they were our favorites. The play was such an incredible experience, and the cast were all phenomenal. When we brought the pictures to the stage door, their reactions to our strange princesses had been really fun, and one of them, Marc Antolin, has tweeted his. I'm so excited to learn that he loved it as much as we did.
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My favourite part of From Here To Eternity!
‘From Here To Eternity’ – Magic 105.4 Hawaiian Photo Backdrop
In Partnership with Magic 105.4, Coco Face coconut water and The Hawaiian Tourist Authority, we took to the streets of the Capital with a branded vehicle and gave Londoners a taste of Hawaii. Over ten days we encouraged people to have their photograph taken in front of the Hawaiian inspired back-drop and to share their pictures via Twitter to win tickets to the show and an all expenses paid holiday to Hawaii.
Everyone taking part was given a free Coco Face coconut and a flower lai. The initiative was supported by a two week on air promotion on Magic 105.4
‘From Here To Eternity’ Lei Day
To promote the world premiere of Sir Tim Rice’s new musical ‘From Here To Eternity’, we handed out 20,000 branded flower Lei’s to Londoners in one amazing day.
With the help from our ukulele playing cast of Hawaiian themed girls and army inspired men we delivered Lei’s to key press with our morning media drops, travelled by bus, tube and road getting the word out about the show in a way that brought a smile to faces of everyone. A branded tag on each Lei also gave people the opportunity of winning tickets to the show via twitter.
To round off our Lei Day we thought it would be great fun to give that nights audience of the show a big surprise and so we gave the entire audience a flower Lai, much to everyone’s to delight.
