#magic 105.4

So if you saw either Olly or his TV wife Caroline Flack’s Twitters yesterday, you’ll know they had an XTRA! XTRA! NEWS. FLAAASH!

Well, ‘that’s riiight’ and #shockface, because Carolly are being REUNITED for Magic 105.4’s Christmas and New Year line up!

Experiential agency Everybody Engage put the Snap Crackle and Pop into breakfast time for a new generation on Monday morning, at Ripley’s Believe It Or Not in Piccadilly Circus.

Magic FM gave the company a broad brief on behalf of client Kellogg’s, to box clever with Rice Krispies and wow five young families with Britain’s noisiest breakfast cereal.

Having settled on the venue, Everybody Engage developed a plot around eccentric Professor Krispies who introduced himself to the competition-winning youngsters and their parents while he served them their breakfast, with big spoon from a huge, branded bowl.

Engaged to help the Professor discover exactly what gives Rice Krispies its Snap, Crackle and Pop, the families moved upstairs into the Rice Krispies Imaginarium. There, after a short, themed magic show, they set about activities to solve the riddle, from making Krispie treats to creative story telling, all presented in big boxes. And their attention never wandered, the true test of an event for under-10s.

Ashleigh Diamond, Creative Solutions Project Manager at Magic FM, comments: “We’ve worked with Everybody Engage before. Their ingenuity and attention to detail drew us straight back for this project and again it went beyond our wildest expectations. The ideas, the execution and the attention to detail were truly outstanding.”

Sarah O’Brien, European Brand Manager for Kellogg’s, said: “Everybody Engage really understood what would get the kids, and adults, excited, as well as staying absolutely true to the Rice Krispies brand credentials and messaging.

“We created the Imaginarium experience all based around boxes to encourage children and their parents to use their imaginations in a fun, creative way and to show that happiness, as well as Snap, Crackle and Pop can come from a box" Said Steven Moffett, MD of Everybody Engage.