#alien bffs

- allura finally decides to just "ah, quiznak" and sits keith down to brush his hair and the mice braid it and put little flowers in it ("you're a fairy prince now, keith!") and she listens to him ramble on about lance this and lance that and allura i am. so gay.

- he does the same for her and tries to braid her (freakishly long holy shit) hair,, of course with the mice's help and she just goes on and on about shay ("she's so strong but gentle i would trust the mice with her")

- "do you need help with picking out a dress?" "from you? oh honey no"

- TRAINING TOGETHER

- she completely wipes the floor with him

- "allura please i need a breather" "WOULD ZARKON GIVE YOU A BREATHER???!!?"

- "hey, the stars sure are beautiful tonight"

"yes, indeed"

"you know who else is beautiful?"

"shay" "lance"

- "keith i want to knock him all the way to the next deca-phoeb too but this is a diplomatic meeting so please put your sword away"

- "allura"

"hm?"

"im feeling extra gay right now"

"oh same"

coran: have you seen them??

shiro: i thought you were watching them?

coran: i thought you were!

shiro:

keith talking to her about his Big Af crush on lance ("how could he not remember the bonding moment?? he initiated it!!!!") and allura talking to him about her Multiple crushes on shay and matt and hunk ("keith help me they're all so beautiful i am going to die")

and they talk about her father (with keith having sat in the exact same seat he had sat in) and altea and the possibilities of his mom and

whenever keith passes a cute alien girl he just turns to allura and goes "hey there's a new one to add to your collection" and she can't function for like five minutes bc she's too distracted by said cute alien girl

just

just

and then steve rants for thirty minutes about how he wants to get off this damn planet take him he’s ready

Reese's Pieces - E.T. (1982, Spielberg)

This is a classic piece of product placement that is widely referred to and mentioned. A slightly odd one I suppose due to the film apparently suggesting "if you use this candy then you can lure aliens back to your house so they can be your BFFs", but it was incredibly successful. Sales for Reese's Pieces went up a staggering 65% after the release of this film - definitely proving that product placement can work wonders. Although it is noticeable, I don't feel that the film is too blatant with the placement in terms of lingering shots and logos and such. The choice of candy does not detract from the film, and is appropriate for a kid in the woods. 

There is an odd bit of trivia linked to this product placement though. The filmmakers originally approached Mars about putting M&Ms in the film, but they declined: "For whatever reason, Mars said "no" to the proposition. Many purported reasons for that negative response have been provided by a variety of sources: Mars decided it didn't want its bite-size candy associated with an extraterrestrial living with an earth family, or it thought the film's premise just a bit too otherworldly, or an unnamed M&M executive decided nobody would want to see a movie about an alien adopted by a lonely kid. (M&Ms did survive as the candy used in the 1982 William Kotzwinkle novelisation of the film, however.)" - Snopes

In terms of payment for the product placement: "Hershey did not pay to have Reese's Pieces used in E.T., but it did agree to do a tie-in between the movie and the candy after the film was released. A deal was inked wherein Hershey Foods agreed to promote E.T. with $1 million of advertising; in return, Hershey could use E.T. in its own ads" - Snopes