#algorithm update

Eventually, every algorithm changes. Twitter becomes X, Instagram pushes Reels over photos, and TikTok shifts e-commerce rules. The only way to survive is to understand the core mechanics of engagement velocity.

Read these final two breakdowns to future-proof your accounts:

Mastering the X Algorithm and Instagram Dynamics

Why Social Media Reach Suddenly Drops in 2026 (Algorithm Shock Explained)

When you type a query into Google Search, you expect to see an ordered list of relevant pages. For many years, SEO professionals and tool-providers relied on a little-known parameter in the URL, &num=100, which allowed retrieval of up to 100 search results on one page. That parameter has now been quietly deprecated, and the impact is significant, not just for SEO dashboards, but for…

Check out our blog for everything you need to know about Google March 2024 Core Update! This Google algorithm update is shaking up the search engine results. Here are five key points:

Product Reviews Update (February 2023)

Google’s recent product reviews update, rolled out over 14 days in February, expanded language support to ten languages, including Dutch, Vietnamese, Spanish, Italian, Indonesian, Russian, Portuguese, French, German, and Polish. This modification aims to enhance Google’s product review mechanism, optimizing the ranking and display of product quality ratings on SERPs. The goal is to provide users with more reliable and beneficial product quality reviews.

Core Update (March 2023)

Released on March 15, the major update by Google stirred the web community, focusing on page speed, mobile-friendliness, and content quality. Faster-loading websites are favored in SERPs, while slower-loading pages may experience a decline in ranking. Additionally, websites inaccessible to mobile users risk lower rankings. Google aims to boost high-value websites across all languages and geographies.

Reviews Update (April 2023)

In April 2023, Google introduced an update to the “E-A-T” (Expertise, Authoritativeness, Trustworthiness) content quality pattern, adding an “E” for “experience.” This update emphasizes the importance of firsthand experience when producing review-based content. Web administrators and editors are encouraged to use terms like “from my experience” and “as per my personal experience” in their topics.

Core Update (August 2023)

The second modification to the search engine’s “broad core update” in 2023, revealed on August 22, aims to enhance Google’s overall evaluation of content. Google suggests that this modification could have a reverse impact, with previously uncredited sites performing well in search outcomes.

Helpful Content Update (September 2023)

In September 2023, Google added guidelines to its Helpful Content Platform records, including reducing restrictions on AI-produced content, allowing content from third parties on subdomains, and providing additional suggestions regarding decreasing site traffic. Google also offered a set of queries to help determine if a website was affected by this algorithm change.

Spam Update (October 2023)

October’s Spam Update extends detection for various spam categories and languages, covering languages like Hindi, Turkish, Chinese, Vietnamese, etc. Therollout is expected to take two to three weeks, and users are encouraged to provide feedback through Google’s spam reporting service.

Core Update (October 2023)

The third core update of 2023, announced in October, aims to improve search quality by reducing offensive, low-quality content in SERPs. This targeted effort spans various languages to enhance overall search outcomes.

Core Update (November 2023)

On November 2, Google introduced another broad core update, focusing on delivering more trustworthy and relevant search outcomes. The completion of this update is expected to take a few weeks.

Reviews Update (November 2023)

November’s Review update aims to recognize and credit excellent reviews, emphasizing articles, blogs, and other works that offer unique research and incisive remarks. Website owners are encouraged to consult the Google help portal to write reviews that showcase expertise, provide evidence, and examine topics in detail. The update is set to conclude in two or three weeks.