The advertising industry is thriving on subconsciously placing ideas to those that see their aids either constantly or just once, so that those ideas benefit or market their products/companies. Constant ads are those which have are almost to the point of annoying or heartfelt and that is why they may be deemed memorable.An ad that may not be shown more than once would be one much like the Burger King ad in this video. It was not a repetitive television channel commercial with a catchy tune or annoying web advertisement that keeps distracting you with flashy images, no, it was implementing explicit intentions and, thus, grabs people’s attention.

Addressing current advertisement, women and men are both bombarded with unrealistic examples when it comes to common products. For women, Victoria Secret, who advertisements appeal more so for men then woman. While there is a variety of sizes in their stores they refuse to show that diversity in their model runways. For men, any underwear or beer commercial (excluding the  Heineken Commercial which aired around a month ago) is a perfect example of how men are represented as a six-pack, big packaged, “womanizers.” It’s disrespectful to women and men to be given such absurd, stereotypical  ideas of what their bodies and roles in life should look like just to sell or promote products.

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign ByGabriel Beltrone

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful.

Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash? Nope, it's a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.

Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It's all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.

It's not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.

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