#advanced web

Special Guest Presenter: Sofia Woods

As part of our 2015 CMS Program

Sofia Woods - Director at Shortie Designs. Co-Coordinator of the Brisbane WordCamp 2015. Am also a rookie DJ.

https://twitter.com/shortiedesigns

http://shortiedesigns.com/

https://www.facebook.com/SHORTIEDESIGNS

On Why We Use Wordpress

It makes good business sense (just acquired Woo Commerce... adding to it’s growing dominance in the market place)

Clients have control over content - allows clients to publish confidently on you have delivered their web 

Rapid Development - themes, plugins and frameworks to produce work quickly and iteratively (allowing you to be cost effective and competitive)

No need to write special functions (such as calendars etc)

Open source non proprietary (clients do not to pay a license fee to use/access)

It’s good for SEO

On Working with clients

Consult + Plan and Structure + Design and Develop + Testing and Launching (including support resources for client to maintain their new web product) + Review and Evolve

On WP Tools

Theme Framework - such as Genesis

Wordpress Codex

Child Themes and Plugins

Team Communication tools - Slack. Australia Slack group.

Build responsive sites - The latest Google initiative that some are calling the ‘Mobilegeddon’ - Google has changed its algorithm to favor mobile-friendly sites. See Forbes article: Can Your Business Survive Google's 'Mobilegeddon'?

On Working in the Industry

Commercial web or digital agency

Freelance

Your own agency

Theme & plugin agencies

VIP WordPress Agencies - such as Auttomatic (producers of Wordpress) and  Human Made

On Wordpress Communities

International conferences, Meetups, Wordcamps

On Building a Professional Profiles

LinkedIn, Twitter, Slack 

Blog - professional ideas on current trends, your processes, sharing code on github, thoughts on updates... problems and challenges encountered and/or overcome

On Local Internships

Houston, TX based design agency specializing in creative strategy, art direction, and web development.

clean/simple > let the work shine

Produceable

Layout that can cross all projects, topics, and categories

Fontfaces to be used for this specific design with the Percolate SF project.

Headline: Novecento Wide, League Gothic

Bold, graphic, wide v. narrow, thick weight

Body: Sentinel, Roboto

Wireframe sketches for content.

- Front page, single scroll

- Inner pages: left side navigation to filter within content

Percolate SF has been one of my most favorite projects I've had the opportunity of doing while being a part of the New Media department. 

Percolate SF was branded and thought of to be the collection of San Francisco coffee professionals and enthusiasts sharing our collective passion for local specialty coffees, promoting the community, connecting purveyors to consumers, and celebrating the craft. For Percolate SF, I wanted to focus on creating and extending the atmosphere and experiences to the each of the elements, especially the virtual. The main focus being the on the community and the spreading of information about the local, specialty coffees of San Francisco.

SWTO of the Percolate SF

Strengths: 

strong imagery

relatable content

large target audience

strong brand ideation

Weakness:

Process of interaction/passport

Thorough outlined, wireframe IA map

limited interactive elements within website design

poor responsive attributes to mobile

Threats:

adequate amounts of content

redefining wireframes to fit multiple case studies

structure/pace of class and curriculum

Opportunity:

continue to develop brand identity

extend content of the site and the functionality to provide a more holistic user experience

move from wordpress to a unique framework using Sass

end with an outlined process journal "template" that can be transformed into other projects

This project should be comprehensive study in both the technology and content. It excites me to be able to develop this project into something that can really stand out in my portfolio.