#percolatesf

Houston, TX based design agency specializing in creative strategy, art direction, and web development.

clean/simple > let the work shine

Produceable

Layout that can cross all projects, topics, and categories

Fontfaces to be used for this specific design with the Percolate SF project.

Headline: Novecento Wide, League Gothic

Bold, graphic, wide v. narrow, thick weight

Body: Sentinel, Roboto

Percolate SF has been one of my most favorite projects I've had the opportunity of doing while being a part of the New Media department. 

Percolate SF was branded and thought of to be the collection of San Francisco coffee professionals and enthusiasts sharing our collective passion for local specialty coffees, promoting the community, connecting purveyors to consumers, and celebrating the craft. For Percolate SF, I wanted to focus on creating and extending the atmosphere and experiences to the each of the elements, especially the virtual. The main focus being the on the community and the spreading of information about the local, specialty coffees of San Francisco.

SWTO of the Percolate SF

Strengths: 

strong imagery

relatable content

large target audience

strong brand ideation

Weakness:

Process of interaction/passport

Thorough outlined, wireframe IA map

limited interactive elements within website design

poor responsive attributes to mobile

Threats:

adequate amounts of content

redefining wireframes to fit multiple case studies

structure/pace of class and curriculum

Opportunity:

continue to develop brand identity

extend content of the site and the functionality to provide a more holistic user experience

move from wordpress to a unique framework using Sass

end with an outlined process journal "template" that can be transformed into other projects

This project should be comprehensive study in both the technology and content. It excites me to be able to develop this project into something that can really stand out in my portfolio.