#adgroup

In this digital world, Google Ads or PPC (Pay Per Click) are essential part of any online or offline business in order to get recognized and increase conversion rate. A well-managed Google campaign is compulsory for both beginners as well as industry giants to show their brand at the top of Google SERP results. Every proactive marketing expert will search: What’s a Benefit of having Multiple Ads in an Ad Group before running Google paid campaigns.

here’re a number of factors to how many keywords you should have in each ad group. That will differ for every advertiser and it’s important to have an idea of what you’d like to achieve before deciding how many keywords you should have. The number of keywords you have in each ad group affects Click Through Rates (#CTR ), Quality Scores and Conversions. Getting this wrong can lead to campaign failure. These #metrics should help you decide how many to include in each ad group. Read Full>>