Adapt.ly - Social Media Ad Buying
Adaptly offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon and more.
Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, News Corp., Razorfish and hundreds more.
Planning: Adaptly helps you determine the right platforms for advertising based on your target audience campaign goals.
Execution: Adaptly executes your campaign from start to finish - optimizing the imagery and messaging in your ads for social effectiveness throughout.
Analytics: Adaptly provides you with the comprehensive analytics and actionable insights for your campaign.
Adaptly is good for just about any medium or large brand looking to advertise across social media platforms. It requires a minimum spend per channel, therefore small businesses may not be able to afford it.
Adaptly launched Adaptly Momentum in December 2011. Momentum is a new measurement tool created to help understand how well a brand is engaging with users across social networks.
Momentum combines the 160+ social metrics that come from each of these networks. It enables brands to evaluate how different marketing initiatives impact the overall brand performance across all mediums whether it’s paid or organic, online or offline.
For more information about Adaptly, visit their website at adaptly.com
For more information on Momentum, see this blog post.