#abinbev

Achthundertsechsunddreißigstes Bier:

Sun-Inbev Sibirskaya Korona Krepkoe 8,3% vol. Omsk, Russland

After Arizona, Alaska

Four Peaks Brewing opened in 1996, but you’ll be forgiven for not hearing about it. Four Peaks doesn’t travel far out of Arizona, yet. But the new owners are sending out Hop Knot IPA and Double Knot DIPA further afield, testing the waters. 

Both beers are brewed with the same five hops -- Cascade, Glacier, Liberty, Magnum, and Simcoe -- but one is obviously stronger than the other. They taste almost identical. Lots of pine trees, a little resin, a squeeze of citrus. I mean, one is obviously stronger than the other, with more caramel malt and a chewier body, but otherwise, they are the same beer. Did I mention one is stronger?

So what is Anheuser-Busch doing buying up a middling brewery in Arizona? It’s part of a fifty state strategy. If what the people want is locally made beer, by god, ABI will give it to them. Using their superior distribution network and marketing prowess, ABI is pushing their new brands into every Safeway, 7-11, and Chili’s. And it’s working. The High End, ABI’s portfolio of recent acquisitions, grew by thirty percent last year while some big regional breweries were shrinking.

The 100+ Accelerator program, established in 2018 by AB InBev, has evolved into a crucial platform for advancing sustainable business practices and environmental stewardship through international collaboration and innovative solutions. Focused on key areas such as water stewardship, circular economy, sustainable agriculture, and climate action, the program has expanded its reach by welcoming three new partners in 2021. With a total of 148 supported companies across 38 countries, the program continues to drive progress in sustainability.

Ingrid De Ryck, the Chief Sustainability Officer of AB InBev, underlined the program's alignment with the company's business strategy and sustainability objectives. She highlighted how the 100+ Accelerator has enabled AB InBev to identify and scale solutions to business challenges, advance its sustainability goals for 2025, and strengthen supply chain resilience. De Ryck expressed enthusiasm for the addition of Danone as a strategic partner, anticipating that this collaboration will enhance the program's impact through industry-wide cooperation.

Vikram Agarwal, Chief Operations Officer at Danone, emphasized the partnership's potential to elevate the 100+ Accelerator to new levels. He believes that the collective global reach of the partners will drive wider adoption of sustainable innovations, benefiting the environment, communities, and future generations. Agarwal sees the collaboration as a significant milestone in Danone's sustainability journey, showcasing its dedication to creating shared value with partners throughout its ecosystem.

I, @Lusin333, have a 355ml can of Budweiser.

I plan to drink this beverage while working on my new album (coming soon).

I, @Lusin333, have a Bud Light.

I will be drinking this while working on my future songs and Minecraft animations.