#7 ps

Marketing intangible services is fundamentally different from marketing physical products. Services can’t be touched, seen, stored, or owned — which means buyers rely heavily on trust, credibility, and perceived value. That’s where the 7 Ps of the marketing mix become essential. In 2025, service-based businesses — from SaaS providers to consulting agencies — are using this framework to differentiate themselves and build stronger customer relationships. Here’s how to apply each “P” effectively.

1️⃣ Product: Make the Intangible Feel Tangible

Your “product” is the service you deliver — expertise, efficiency, convenience, transformation. But because buyers can’t physically inspect it, you must package and articulate the value clearly.

How to do it:

Offer service tiers (Basic, Pro, Enterprise).

Use demos, walkthrough videos, and case studies.

Highlight outcomes, not just features (e.g., “30% faster onboarding”).

Turn the invisible into something customers can visualize and trust.

2️⃣ Price: Communicate Value, Not Just Cost

Services often have variable pricing — retainers, subscriptions, usage-based fees. Your pricing must reflect quality, expertise, and industry norms.

Tips:

Use transparent pricing pages.

Provide ROI calculators to show financial impact.

Offer bundles and value-based pricing for premium clients.

In service marketing, price signals credibility as much as affordability.

3️⃣ Place: Be Where Your Buyers Already Are

Unlike products, services aren’t shipped — they’re delivered online, on-site, or through hybrid models.

Optimize “place” by:

Offering virtual consultations and onboarding.

Using digital platforms (Zoom, Slack, Teams) to deliver services.

Ensuring global accessibility with multilingual support.

Your buyers should feel your presence before they ever sign a contract.

4️⃣ Promotion: Build Authority and Trust

Promotion for services isn’t just advertising — it’s thought leadership.

Effective tactics:

Case studies and customer video testimonials.

Webinars, workshops, and downloadable guides.

SEO-driven content showcasing expertise.

Social proof on LinkedIn and industry platforms.

You’re not selling a service — you’re selling confidence in your solution.

5️⃣ People: Your Team Is Your Brand

People are the most important “P” in service marketing. From sales reps to project managers, every interaction shapes the customer experience.

Strengthen this by:

Training teams on communication and client success.

Showcasing staff expertise on your website.

Highlighting your company culture to build trust.

Clients invest in people just as much as the service.

6️⃣ Process: Delivering Consistency at Scale

A great service is only as good as its delivery process.

Focus on:

Clear onboarding workflows.

Regular check-ins and milestone tracking.

Automation where possible (AI scheduling, smart CRMs).

Smooth process = trust, retention, and referrals.

7️⃣ Physical Evidence: Making the Invisible Visible

Because services lack physical form, customers look for indicators of quality.

Provide physical cues like:

Professional website and branding.

Reports, dashboards, documentation.

Certifications, awards, and industry badges.

Workspace imagery or virtual office tours.

Physical evidence reduces uncertainty and strengthens perceived value.

Distribution Strategy – An Introduction

However, before we start, let us just list the learning goals for this article. The goal is to understand what distribution strategy is, why we need to know about it and how we could go about using it. We will do this through establishing a general understanding of the actual purpose of distribution strategy and look at what might impact the success of our distribution blog choice.

We will also…

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Motor-Kettensäge Hecht 44 Ideal zum Fällen, Durchforsten und Entasten.

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"Proper Planning and Preparation Prevents Piss Poor Performance." -- Hey Kid: Seven Ps

The “PPPPPPP” or “7 Ps” stands for Proper Planning and Preparation Prevents Piss Poor Performance.  It’s an old adage from the British Army… and there are several variations used… but the advice is the same: Plan and Prepare.

One of my first “real” jobs…

Proper

Prior

Planning

Prevents

Piss

Poor

Performance

When I was in college I booked concerts and entertainment for the students.  It was a great opportunity to learn first hand how to run a entertainment program.  I was also able to travel to other colleges for educational summits about entertainment and programming.  One of these trips lead me to Nashville and it was there that I learned the 7 Ps...

One of the speakers was head of security for Phish.  Yes Phish.... He taught us about the importance of planning and how it pertains to the concert business, especially his job of security.  The 7Ps were revealed to me and it was from that moment on I applied this principle to my every strategy in life and my profession.

Every battle is won before it is ever fought.