#4creative

Channel 4 Idents 2023

I don’t talk about motion work enough here and I promise I’ll try and change that by starting right now with these quality Channel 4 idents. The atmosphere each one creates alongside the 4 logos is so well put together. Moving on from these the camera moves around the 4 logo and opens up another world for us to get encapsulated by. Love the forklift that moves into the elephants. Two very different scenes but transition together so smoothly and creatively. It’s a great piece created by the 4creative team and the collaboration with Art Practice and Love Song.

What is it? Ads on channel 4 by 4Sales and 4Creative in association with the Royal National Institute of Blind People that use visual filters to replicate the effects of sight loss conditions including, cataracts and macular degeneration.

It’s good because the ads give a real insight into living with sight loss and is a good reminder for us all to look after our eye health.

BBC Channel 4 “We are Superhumans"

Agency: 4Creative London

Production: Blink London Director: Dougal Wilson Cinematographer: Dan Landin Editor: Joe Guest Colorist: Jean Clement Soret

BBC Channel 4 “Shaman”

BBC Channel 4 “Detonation”

BBC Channel 4 “Waterfall”

BBC Channel 4 “Block Testing” 

Agency: 4Creative London

Production: Academy Films London Director: Jonathan Glazer Editor: Paul Watts

BBC Channel 4 “Grand National”

Agency: 4Creative London

Director: Keith McCarthy Cinematographer: Tat Radcliffe Editor: Tim Hardy Colorist: George K

Post: MPC London