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Today, most develops the walkie media player, PDA, all inuse a certain or other typological FPGA of the designer of top-grade battery-driven consumption products such as smart phone and pronunciation telephone based on IP agreement,etc. (field programmable gate array) . More advanced FPGA device has also integrated an embedded RAM linked with external logic together, so can be used for increasing more advanced function. A kind of typical application of this kind of FPGA includes making systematic processor and HDD (hard disk drive) During bridge device,last FIFO (fifo memory) Distinguish memorizer of the processor and hard disk drive, and then is favorable to more quick data transmission. This kind of method has a kind of prominent energy-conserving advantage: When the hard disk drive runs, it needs to draw hundreds of milliamps of electric current - -Regardless of data transmission rate; Through offering the data buffering of the high bandwidth, IDE hard disk drive bus line can run under increasing the flowrate wink with the maximum speed, that is to say, the disk drive can be often in the power saving mode. However, up until now, such extra external logic needs designing, proving and connecting with embedded RAM using RTL source in FPGA. QuickLogic Company new PolarPro series FPGA makes all these things become history. This kind of device includes a highly flexible embedded RAM piece, make the designer not use any extra bridge logic, need not even write a line of RTL codes, can realize FIFO. What is more, this kind of dashpot can possess various depth and width, programmable to output marks at the same time, can run in two different clock lands!

The core of the contemporary optics coupler is LED of the input end and photodetector of the Ausgang. They are separated by the insulating optical conduction medium. The photodetector can be a phototransistor, and can be a photod with transistor-resistor logic, also can be the integrated type detector / logic chip. The basic safety standard that most optical couplers list UL1577, CSA and IEC/DIN EN/EN 60747-5-2 is authorized. In some cases, people wish eagerly to improve by an optical coupler quantity while capsulating, in order to optimize the production cost, save the space of circuit board. For example, in the computer system, in an optical coupler passway integrating more than two while capsulating, can obviously lower part quantity and circuit board space of parallel interface and serial interface, if RS232/485/422, SPI (have the interface serial outside) And (I2C) between the integrated circuit Bus line. The optical coupler of multiple channel is in industrial control, test is measured, PLC (programme-controlled logic control unit) In interface and data acquisition of medical system, Fieldbus; In POE (supply power through Ethernet) And while networking Communication of circuit board,etc. to employ; Have offered the same advantage in plasma flat panel display and other consumption electrical home appliances. It is a great challenge to integrate two or more optical couplers in the encapsulated casting capsulation of one DIP / surface in the past. The subject problem comes from the shiny characteristics of front of existing encapsulation technology and LED diamond. It is difficult to include partly: *The manufacture process increases, the craft complexity increases; *Mere leakage / cross talk between the optical coupler passways; *Because the bond-breaking medium is put the difficult correlation problem causing the IC wafer quantity to improve; *Because of lead frame and capsulation figure that is required, need obviously much greater capsulation.

The working foundation of the optical coupler of Manufacturing technology of the optical coupler is that the light that LED emits to the photodetector, this kind of medium offers the high voltage insulation of 2.5 kV - 6 kV range. The mere degree of coupling depends on the light guide material. Insulation will or realize through the extra optical conduction dielectric material through the light guide material. Under any circumstance, all know the characteristics of optical coupling of direct influence and high voltage insulation with permutation of LED, light guide material, dielectric material and IC. Generally speaking, the optical coupler is capsulated and similar to traditional integrated circuit package, but it adopts unique process sequence and essential material, in order to form light guide, meet the high voltage insulation requirement. The table below has listed Manufacturing approaches of different optical couplers of casting, has introduced unique material, craft and restriction.

Pair of casting craft

Fig. 1 casting optical coupler capsulates a pair of casting craft used

Fig. 2 casting optical coupler capsulates the dielectric material used and puts the craft in a pair of casting craft of the single-channel optical coupler, LED and IC couple to two different lead frames and weld lines through the mould. Then use and weld and put two lead frames together. After the lead frame is welded, LED faces IC directly, LED lies above IC. Then, the lead frame made up uses the optical conduction of white compound to carry on the casting, form the light guide device, convey the light to IC photoelectric detector from LED. The white compound is offered the high voltage insulation function. Finally, the assembly got uses opaque compound casting, form the final capsulation outline.

Dielectric material put craft in dielectric to put in the craft, LED and permutation of IC the same as pair of casting craft. But it does not use the white compound, but use the silicone between LED and IC, form the light guide device. In addition, it puts the dielectric device of a optical conduction between LED and IC, forms high voltage insulation. Finally, the device uses opaquly and casts compound casting.

Fig. 3 casting optical coupler capsulates the planar process used

The planar process, in the planar process, LED and IC lie in the level the same as lead frame and weld line. Then use one diaphanous silicone, so as to similar to the shape of dome to cover LED and IC with. The silicone has offered the ability of light guide. In order to prevent the light from running off, has used per layer of white paint on the transparent silicone. So, from LED to reflect to IC on the dome. Finally, the device uses opaquly and casts compounds to capsulate.

The heap LED technological picture 4 is the lateral section view of the optical coupler, among them LED tiers on the photodetector IC directly. The method, LED of heap, it realizes technology to be the intersection of the back and shiny development of LED mainly.

The lateral section view of the optical coupler of Fig. 4, among them LED tiers on the photoelectric detector IC directly the photod chip adopts two diaphanous layers: SiO2 passivates / insulates and optical conduction polyimide. LED uses the diaphanous connecting layer to couple to photod firmly. IC uses the silver epoxy resin, couples to lead frame through the mould. The dielectric material uses the epoxy resin of optical conduction to couple to IC. LED mould uses the epoxy resin of optical conduction to couple to dielectric material. Finally, the assembly uses weld line and casting. It use standard mould connect craft, finish all put, capsulate, finish casting in single opaque the intersection of casting and compound.

The advantage of the heap LED is tall in integrated level: Through adopting the traditional IC assembly apparatus, heap LED technology has strengthened and capsulated function and flexibility greatly. In view of essence, transmitting set - the intersection of detector and chip set can it inserts require any to be integrated type capsulate. Reduce the procedure step: This method has reduced the procedure step, so is a more efficient Manufacturing approach. Capsulate light and thinly, small-scaly: Always highly capsulate the simple thickness association which depends on IC, LED, ultrathin polyimide and LED weld line height now. Fig. 5 has compared the capsulation height that various manufacture processes are received.

The back shiny LED picture 6 of Fig. 5 is the diameters of traditional front shiny LED and the back luminescent device of transparent base. Table 4 has explained its attribute.

A lot of operators with spirit of pioneer plan to utilize the basic framework of high-speed mobile network already realized to offer new business and service, they expect the mobile television solution can bring very good income now. The ones that are devoted to promoting and moving multimedia characteristic and user and experiencing to the maximum extent fly and having one's own advantages to think of Karl's semiconductor in development of the mobile equipment chip products, its series i.MX developed employ the processor and help the design engineer to realize the innovation of the mobile equipment and introduce to the market rapidly with lower clock rate and high integration density. I.MX27 video image quality of moving the Apparatus of multimedia such as wireless and cellular telephone and portable media player of improving V2IP introduced newly and strengthening the connection function New characteristic,can and not bring by one of levels news up to at image quality moving video.

Moved technical challenge of the video no matter movement operators or traditional TV owners of the Communication field are full of movement multimedia application represented by mobile television Expectation. At present, main the intersection of 3G and operator of Europe develop based on technology of flow media to work up TV set technology mostly, with the expansion of application and network, more advanced mobile television technology is in developing smoothly. The future generation will move and serve in the multimedia environment, will regard image, video, mobile television and music as center. At present, already more than 40 mobile phones operator has offered mobile phone TV service for user in the whole world, this is considered to be the most service item of user's needs of the mobile phone in the future. The investigation shows, the mobile phone TV will make breakthrough progress by 2008, it is estimated the scale of moving music and video industry in the following several years will reach hundreds of millions of dollars.

Move the opportunity and challenge that multimedia business is facing every aspect, not merely involve the integration of the market, also involve technology, operation thought's and even government's supervising the integration of the trade. And take pictures with the pronunciation the function is further improved, the next goal of the mobile phone is obviously merged into it by the recreation function of the multimedia of chatting on video. This is that one quite has a breakthrough concept, the future mobile phone will be not only telephone, camera or game machine, can hand-carry even more " The television " . Should make the mobile phone watch and move the video function of radio, besides conveying, standard and way of the radio service, the most important thing is to possess the mobile terminal device which improves the video function.

Direct against the multimedia application to the applied i.MX series products of multimedia, i.MX series adopt the canonial ARM processor kernel of industry to realize the high component is integrated. It has integrated various advanced technique of moving wireless product development for the future generation, the technology known as Smart Speed contributes to realizing that conveys important functions such as the high-quality video, multimedia, 3D figure,etc. even more, develop the volume smallly and exquisitely and the products with valid economy. I.MXS, i.MXL and i.MX1 processor is suitable for the responsive application of prices in the i.MX series products, but i.MX21 and i.MX31 are satisfiable excellent video and processor of the audio frequency quality developed for the walkie media player, battery life-span of extension that can be while offering clear video definition. I.MX series support various operating system platforms with leading industry, such as Microsoft Windows CE, Pocket PC, Linux, Palm OS and Symbian OS, and various real-time operating systems led. The whole microprocessor series i.MX have got the support of the abundant software tool and third party's cooperative partner's solution support of the expanded software constantly, such as IE, locating service, industry's specialized human-machine interface, multimedia application,etc..

I.MX27 meets the application design requirement

The foundation that the route of innovation innovates is only talent and investment. Talents train and applied question, make the investment in number and assign. Entered the 21st century, various countries strengthened the efforts invested in scientific research, it is reported, invest mean year to increase by 12% in scientific research in the country of U.S.A., 10% of Britain, 14% of South Korea, China increases by 19% every year even more, Japan is minimum, only increase by 3%. Study according to Japan science and technology to investigate, include producing, grinding, studying and investing 5 years to increase in all inner scientific research continuously, reaches 16899999999999.998 Japanese yen (nearly equal to 156 billion dollars) by 2004 ,Account for GDP 3.35%, it is obvious its absolute value or GDP proportion accounted for is relatively greater. Fundamental research, applied research, ratio developed and is studied are 14:23:63, compared with 15:25:60 in 1980, investment has done the slope on application and development. The focal point of investment of scientific research is information communication, life sciences, environment and nanotechnology 4 large field at present in Japan, investment in 2004 is: 23,900 million dollars, 19,700 million dollars, 7,600 million dollars and 5,900 million dollars. According to the newest figure of U.S.A. seen, the industrial scientific research fee in 2003 of U.S.A. is 237,500 million dollars, account for GDP 2.2%. The fee of high-tech scientific research is 58 billion dollars (all scientific research fee 24.4%) . New technology including software (occupy the scientific research fee 25.7% of the new and high technology) , semiconductor and other electronic devices and components (20%) , communicating device (14%) , computer and peripheral device (14%) When. American media thinks high technology research and development is a foundation stone of innovating and competitiveness in the 21st century. In addition, by the look of investment in first half of 2004 of U.S.A., the software, biotechnology, communication, medical equipment, network equipment and semiconductor have taken the top 6. Scientific research of the whole society of our country of 2004 and trial-producing and developing all-time high of Damien of funds expenditure, for 196,600 million yuan (nearly equal to 23,740 million dollars) ,Only accounts for 1.2% of GDP. " national medium and long-term science and technological development planning outline " point out, will improve to more than 2.5% by 2020. Premier Wen Jiabao points out speech at the national scientific and technological conference held at the beginning of this year, the development in science and technology of our country, should stress 5 strategic emphasises: Place developing energy, water resource and enviromental protection technology on having priority in the position; One knows equipment manufacture and information industry core technical independent intellectual property right, regarded as the breach which improves industry's competitiveness of our country; Regard biotechnology as the focal point that the high-tech industry of future catches up forthwith; Accelerate the development of blue sky and marine technology; Strengthen basic sciences and front technical research. According to >,The thinking of development of the information industry includes in the following 15 years: Break through the key technology of restricting development of information industry, grasp key technology such as integrated circuit and key components and parts, large-scale software, high performance calculation, broadband wireless mobile communication, Next Generation Network, improve ability to develop independently and whole Engineering level. Strengthen the integrated innovation of the information technology products, improve the designing and Manufacturing level, solve the expansibility of the information technology products, ease of use and low-cost question especially, foster new technology and new business, improve the competitiveness of information industry. Regard employing the demand as the direction, pay attention to and strengthen integrated innovation, develop and support and drive technology and key products of development of modern service industry, promote transformation and technology upgrading of the traditional industry. Regard developing the high trusted network as the focal point, develop information safety Engineering of the network and relevant products, set up the safety Engineering security system of information, possess the technical capacity of taking precautions against various information security accidents. As for the innovative route, more effective at present, and the one that is praised is named " time buying " France, think this in the future the intersection of electronic device and act to develop key to success. Market demand is changed quickly now, the company must develop the new device constantly, push to the whole world, could become victors, so, the speed is essential. The law of so-called time buying is on the basis of positioning the key technology of our company, necessity to should buy technology or talent outside company in time, go ahead of the rest than the intersection of competition and Company at technological development, thus obtained forerunner's interests. The original products employ the goal to be clearer, product life cycle is longer too, therefore generally the central research institute of the company obtain the seed, and then through the long-term cultivation of 5~10 years, yield positive results, form the products. Not all right now, market and products change rapidly, the loss of life of the products, the scientific research goal must meet the user's needs, so the company will choose many kinds of technical evaluation on one hand, on the other hand make the commercialization realize within 2-3 years in conformity with time buying. The speed determines the win and defeat. Realize the research and development route of the law of time buying is three: Pouring into type of the fund - -Invest a large amount of fund to buy essential talents or technology from the outside through the company. For example, South Korean Samsung rejects and develops pioneers as 40 inches of OELD in the world, because the company introduces outstanding talents actively. Certainly, lack the technological foundation, invest and play the a lot more of fund or have little scope for one's talents oneself. But after the goal is clear, do not hesitate to inject capital into, can really achieve miraculously. It is another commonly used way of the law of time buying to buy the company with technology. Japanese Canon Inc. develops SED to reject, buys Palestine Company of Arnell with this technology. AMD was shocking with 5,400 million dollars to purchase the Canadian figure chip giant ATI Company a few days ago, in order to oppose Intel in an all-round way, within the range of tactics of time buying too. Exerting one's influence type - -CPU produces Intel Company with dominant position in the world, determines the developing direction of the products, even ITRS (international semi-conductive technical development street map) Also the tremendous influence of Intel exists. Semi-conductive fabrication facilities and material manufacturers, the research and development of the research institute, university mostly act following the street map that ITRS points out. So long as Intel puts forward the essential technical indicator within essential time, explaining the technological development of the company can utilize external resources effectively through one's own influence. Centralized elite type - -Lack the fund or technical company and adopt the elite of our company centralizedly and make up the relevant seminar, presume the goal, unite alien forces such as other enterprises and universities,etc., common development, share the intellectual property right, it is likewise an effective way for a time buying. Industry personage claims, development ability has nothing to do with company's scale, perhaps the little company is more creative. The statistics show, nowadays company's most time and fund of the maximum are often invested in the following every innovative field now: Improve the Off-The-Shelf products or service, create the new product or new service for old and new customers, reduce the cost of the products or service. People can't wait for the future, but should create the future. Unless must innovate hard one company, advantage of having difference,can survival and development. The innovative thought is here everywhere, everybody has innovation ability, the world is the your grinding the room in fact. On the other hand, innovating faces very heavy resistance too, the common one is as follows, development time overlength, lack and cooperate, bland out, can't understand deeply customer's demand, innovative thought (idea) Too few, it is unjust to appraise etc.. Appraise unjustly and include: Cross the high camp to accept and increase, the rate that new product and new service and camp accept is too high, it is spent oldly that the customer is satisfied, the investment repayment of innovation is required too high, the quantity of new product and service is required too largely, the new product success rate has been required higherly.

Update a generation of (iGeneration) Consumer view be lasted more than 100 year car,but until mobile phone eras wireless, move and connect and just really rise. At present, the functions of mobile phone set and other porable equipments become abundant day by day, and consumers' expectation is changing constantly. For example, walkie media Apparatus (PMD) Present use not merely music player. Because they have 40GB or more high memory capacity, you can hand-carry film, news, sports, photo and other contents easily. People can fill whole office in, import in the bag, seamless than before deal with multiple affairs. Certainly, the notebook computer has come out for a long time too, as to mainly needing the pronunciation to call out, information processing, any user who visits the E-mail instant to, the notebook computer is undoubtedly only a optional equipment. The confidence customer of new generation still hopes to realize in their car the seamless move. To them, a car that can't visit the player content of personal media will make people very depressed, even unacceptable. This causes some young car purchasers according to having USB ports to decide whether to worth costing 30,000 dollars to buy this car or not on the gage board.

Automaker's view automaker is striving to meet the demand of the buyer of update a generation of, let their vehicle be out of the common. However, they are restricted by many kinds of factors. No matter how much amusement technology of information is adopted in the engineer's cab, their importance is unable to equate with safety all the time. The driver's primary responsibility is the safety first, sail for another destination place from a destination place Safety Ground. Just think, motorists have walkie media Apparatus connected to vehicle information amusement system, how to visit and use PMD content on condition that disperse attention. In normal cases, the interface of PMD may be very convenient, but in the vehicle going, it becomes difficult to use, will disperse motorists' attention. If they need to disperse visual attention to the information amusement interface, must use those very clear interfaces. The small screen, small buttons and long menus will all bring the big problem to motorist.

In order to solve this problem, automakers have already tested even produced large-scale LCD screen, speech recognition, touch-sensitive screen and other man-machine interface solutions, the prospects of these products have a good prospect very much. However, they will bring the huge expenses to automaker. The technical research and development cost of the man-machine interface is very considerable, and we must use this kind of technology, offer more multi-functionally in the engineer's cab, but can't make the Console already crowded to capacity more confused. In addition, the hardware must also be very durable, suitable different road conditions and temperature conditions. Even if all these can be realized, and another automaker's important issue very difficult to really control.

The comsumption-based Apparatus on the current market is various in style, they are changing and gradual progress constantly, in order to realize more complicated employing. In addition, people pay close attention to interoperability, especially the arrival of electronic era of automobile consumption very much too. How the automaker follows the technical fast development of the consumer products closely, especially the development cycle of the new car products is as long as a few years, and the life cycle of the new comsumption-based products usually has short several months only. How the automaker avoids the interface is out of date, more important, once these Apparatus connections begin to work in the car, any problem happening subsequently needs the automaker to be responsible for solving through the form of in-service attendance. The automaker is looking for intelligence, self- diagnostic solution, in order to solve the interoperability problem, prevent the PMD questions of 300 dollars from turning into a car question of 5000 dollars, and then cause the customer to run off.

Product development challenges the automaker to realize, should integrate many kinds of functions, influence safety or characteristic, one kind severe to challenge too, the very much difficult to solve problem, and will bring the expensive cost. This kind of current situation makes car making consume technology intergration and can not get the appropriate repayment to the investment in the car. Supplier hopes to look for or make one and support standard of many kinds of products, many kinds of software solution and many kinds of consumption apparatuses car. Team unity is that the industry solves the interoperability problem together and realizes the Integrated foundation easily. Adopt the appropriate software solution, can reach the unanimity of the flexibility, function, cost, thus promote success. This needs several kinds of strategic decisions: 1)Utilize the trade expert's knowledge, but not establish exclusive solution from scratch. 2)Utilize the development achievement in the past. 3)Design the products out of the common in the application layer of software, utilize the working standard during hardware design at the same time. These three kinds of methods can help automaker and their supplier to follow the technical leap of the consumer products closely to develop, offer the digital music solution in their OEM amusement system. The key is not only the amusement, but information amusement. Can pay amusement as pilot with personal content, obtain weather, traffic and date information depending upon need, can call out the hand-free, they can accept system and interface in the new car as the applied extension of the consumers that has already used. Long-term advantage its to can offer, make the investment, make automaker make products to be out of the common from today.

Our country is the consumption electronic manufacture big country, according to the estimation by CCID, our country will be expected to become the consumption electron of maximum of the world in 2008 " >Manufacture country of consumption electronic product. Regarded as the main manufacture country of the television at the same time, the digital television industry of our country is making ready for battle too, only treat and may be triggered at any moment. Any new technology and appearance of new product, it is the challenge that the ones that bring different producers take, perhaps it is a chance, the development of the digitized TV industry is the same.

The present trend of digital television in 3C merges is that the trend that 3C merges is being accelerated. The increasingly many computer manufacturer enters and consumes the electron " >Consume the electronic market, PC Apparatus manufacturers of the mainstream enter the traditional television equipment Manufacturing field one after another; The traditional telecommunication operator begins to enter the consumption electronic field too, telecommunication equipment manufacturers begin to offer the mobile phone, TV set-box products; Meanwhile, the traditional television manufacturer enters the development (Fig. 1) of the network equipment of family . It is obvious, from the viewpoint of industry development, no matter Apparatus manufacturer, electrical home appliances manufacturer or telecommunication manufacturer, change of going in the direction of merging to 3C. The three all develop in the direction of merging towards 3C.

Fig. 1 3C merges the trend to accelerate in fact, as far back as 2003, the digital television of our country was started formally (Fig. 2) . Since last year, the digital television has been paid attention to and developed. The statistics show, China have 400~500 the intersection of digital television and user Wan already. The government plans to popularize the digital television, the station break analogue TV in 2015 years in the whole country in about 2010, in order to catch up with the digital video trend (Fig. 3) in the world .

Government of Fig. 2 promotes the digital television with Internet's technical popularization in a more cost-effective manner, the telephone traffic of the traditional fixed net is reduced year by year, grow with each passing day to operator's pressure of telecommunications, the growth of the data service of broadband makes telecommunications see new chance, is accompanied by the production of the new leading group of China Telecom, China Telecom has put forward the slogan that the business makes the transition: By simplex the intersection of offering and the intersection of network and facilitator, to offer many transition of business of full-function. It is the beginning that China Telecom makes the transition to develop IPTV in a more cost-effective manner, up to the end of 2005, the broadband network user quantity of our country has already been up to 38,620,000, ADSL accounts for 65%~75% of the number of users of broadband. 50 million sets of and the recoverable amount of PC of our country, so the quantity of the network user of broadband has already been close to PC users' quantity. At this moment, China Telecom plans to develop broadband service, surmounts oneself, work hard in the new terminal respect. 340 million televisions of market of China, for telecommunication, there is maximal enticement. On the other hand, family's networked process is being accelerated too. The TV begins to stay with network link. the network calculates. And with the enlargement of the network bandwidth, the need to calculate is improving. For example, the traditional expecting much to computing of mobile phone, with the arrival of 3G, high bandwidth offer for more data service perhaps, the computational capability of mobile propose more high requirement. The electrical home appliances Apparatus manufacturers much begin to offer the electrical home appliances Apparatus of the network interface to come now, such as the online TV, several months ago, HD-DVD which Toshiba released, had a network interface, not only offer local application service, but also can operate some contents of Internet at the same time. Such as E-business, game on line,etc..

Trend of 3 digital televisions of market of Fig.

High definition is and mutual: The digital video development of new motive force of the TV industry is very quick. The video whole production of the figure reached 23 million in 06. The domestic television manufacturer approved some: High definition is a power of spuring the television industry; Another one is mutual. High definition is that the media deals with application, it is the application of computing to be mutual. So the media deals with and calculates it is a digital video technical development route in the future. In addition, from should divide three kinds of forms, content (the distance between eyes and hand-held device) of a foot by coming ing ,Content (the distance between eyes and PC apparatus) of 2 inches ,Content (eyes and video distance) of 10 feet . Content providers such as magnificence, Tengxun,etc. have already developed the corresponding content of 10 feet in instant messaging, game on line, in line education. The abundance of the content offers better experience to digital television user, has given security for the video high-speed development of figure. The analogue TV develops towards high definition, it is that medias handle the function that there are more ones that were emphasized. Calculating now begins to be added with the network function to the digital television. The calculated part is begun to be calculated weakly and moves towards strong calculation, this is by the constant increase of the value-added service, experience and strengthen and bring constantly. Also accord with the requirement for improving constantly in data traffic APRU value of operation in future.

Traditional TV manufacturer " The butterfly becomes " Way, with the development of digital television, products modularization,technology is standardized popular, bring the huge pressure to traditional electrical home appliances manufacturer. The advantage of the traditional television manufacturer makes, brand and channel. These advantages wavered today, for example the computer manufacturer had good brand, Manufacturing capacity and marketing channel, so foreign HP, Dell,etc. claim to enter the traditional field of electrical home appliances manufacturer - industrial development route of computer of market of panel TV is replicated in the electrical home appliances trade too, developed towards horizontal industry by the vertical industry, is developed the hardware, closing type to apply to adopting open canonial hardware and software to change by oneself. This kind of change will bring the huge impact to traditional electrical home appliances industry. So the domestic television manufacturer faces the pressure now: What a difference, how to break out? The answer is that a mutual TV is a chance. The electrical home appliances manufacturer of Japan recently, such as Sony, Toshiba, the a gleam of manufacturer of Sharp combine together, utilize up to ten million markets of Taiwan of outloading, set up the content platform, truss up with the digital television terminal station by oneself, dispose the value-added service through the TV. Only sell through hardware of the television and make profits, pass in collinear service appreciation like this, this has brought breaking through on market of Japanese electrical home appliances. Have offered models for the fact that the electrical home appliances manufacturer extricates oneself from a plight. Likewise, Chinese television manufacturer is canvassing this kind of mode too. Seek and the content provider such as magnificence, cooperation between Tengxun, Sina, Sohu shares the incomes of this market. The profit mode is not merely the sale of the terminal products, have persistent incomes In Service too. And this must need to ask the electrical home appliances to have network and computing function. The open, flexible hard, soft framework is all these foundations. This is a life of a electrical home appliances manufacturer. In order to adapt to this change, manufacturer need seeking to cooperate with traditional calculation field, Communication field the electrical home appliances, need to study corresponding technology and business mode. The same channel mode needs to adjust and innovate too, the simplex retail channel mode can't meet demands of new business mode. Traditional the intersection of electrical home appliances and manufacturer would rather sell gratifying to sell at by the intersection of country and large the intersection of TV and sales field such as being beautiful through Su, on one hand, the sale of the channel is high, need to account for about TV cost 20%. The distribution costs which compare the channel with the traditional computer differ greatly. On the other hand, the traditional understanding of the terminal data traffic to merging of irrigation ditch of electrical home appliances is compared with computer channel and Communication channel, there is greater disparity, so, the electrical home appliances manufacturer must adjust, supplement the existing channel. Creating linking at present goes out of one step now, is cooperating with the telecommunications of Shenzhen, truss up the telecommunication service, through the cooperation with operator, have reduced the cost of the channel, likewise, the telecommunication operator can utilize the traditional electrical home appliances channel to popularize their broadband service, further come into the family, reduce the arrangement cost of broadband. This is a win-win cooperation mode. The result that this kind of mode develops is that the Apparatus manufacturers of electrical home appliances run and agree to make the terminal station for telecommunications.

The integrated mode is whether a product of development trend of digital television can be accepted by market, the more important thing is whether can meet target user's demands, but not only see prices, it is essential to employ and experience, is said by us and " met the needs of experiencing economically " . Today, Intel cooperates with Apparatus manufacturer of electrical home appliances, it is networked to push the TV, purpose to offer employing, experiencing fine, home " simple easy to spend " ,Technology is to adopt the integrated mode, it is not merely the integration of the hardware device, employ integration that experience especially, combine the intersection of TV and all right pairs of data traffic and the intersection of television video and the intersection of business and intact integration of network service together, like this in the course of watching the TV at any time can realize data traffic, such as combine with instant Communication together, while watching TV, can see friends and family, and chat and mutual with them by means of video, realize information is shared, for example, as you switch to the sports channel to watch the sports match again, can pass the history record of the network real-time inquiry match, sportsmen's information, and all these are in a screen, realize with a report controller, does not need to channel change on video channel and data, there is only abundant integration of network and video. Could realize a kind of above-mentioned experiences. Could accord with the really needing of users. Can create conditions for improving APRU value in the operator at the same time, accord with the interests of the operator. So " three and one (a screen, a report controller, a kind of experience) Accord with 'Three Represents' - " on behalf of to need the masses of final user, represent the intersection of operator and fundamental interests of development, represent the direction of technical development " In merging and experiencing, the data service of the network is particularly important, Intel cooperates with some domestic content providers, the experience by PC of content on Internet, converts to the experience of TV, it is to control the application of data with the report controller, in order to further reduce and use the threshold. For example in cooperating with Tengxun, transplant the game on line, business such as the instant Communication and educating online. Have used the report controller, the means of Communication that the old man of the family can use the video to chat too, but they adopt TV as the terminal station. The data service of combining the video, serving brings more market chances and businesses opportunity for the content provider.