#@orgsource

Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice, .orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At .orgCommunity’s Innovation Summit, Sharon explored how Blue Ocean Strategy can help…

There is a pattern I see often in organizations that feel stuck.  Leaders know something is not working. They can see the strain. They can feel the drag. They know a process is outdated, a structure is too heavy, a team is overloaded, or a strategy has lost momentum.  And yet, they wait.  Not because they are careless. Not because they do not care. But because hard decisions are hard.  They…

Upskilling has always mattered. But right now, with AI evolving faster than most organizations can update job descriptions, a clear AI upskilling plan has become a survival skill, not a bonus. Here’s the part leaders rarely say out loud: AI is exposing the gap between people who learn by exploring and people who learn by being told what to do. And that gap is shaping performance, confidence, and…

What ChatGPT Health Means for Medical Associations For years, medical association leaders have debated: How much medical content should we share with the public? That question was just answered—loudly—by OpenAI and Anthropic. Last week, OpenAI announced ChatGPT Health, a dedicated experience for people to engage with AI around their health and wellness. The data? Astounding: 230 million users…

Why your tech investments won’t matter if your mindset is stuck in 2009  You can buy every tool on the market. You can implement the best AMS, CRM, LMS, CMS—and throw in a chatbot, too. But if your culture is still operating like it’s 2009? None of it will matter.  Let’s be honest. Digital transformation isn’t failing in associations because of bad tech. It’s failing because we’ve made culture…

What worked five years ago isn’t broken. It’s just irrelevant.  Too many associations are still pouring energy into programs and engagement strategies that no longer resonate. Why? Because they’re basing decisions on assumptions—about what members want, how they engage, and what drives value.  But here’s the problem: Your members are changing faster than you are.  Are You…

You can’t fix a broken business model with better software. But that’s what many associations are trying to do—layering tools onto outdated thinking and calling it transformation.  If your digital strategy is a bullet point on your strategic plan—or worse, something the IT team handles while the rest of the organization “focuses on the mission”—you’ve already lost ground.  Because here’s the…

This week, I attended a funeral. A somber and reflective occasion, filled with stories of the past. Yet what struck me most was how often the future came up—specifically, conversations about artificial intelligence. People from all walks of life, even retirees, were casually discussing how they use AI: to plan travel, streamline work, summarize documents, or assist in learning. It wasn’t hype. It…