#orgsherry

Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice, .orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At .orgCommunity’s Innovation Summit, Sharon explored how Blue Ocean Strategy can help…

Because AI success requires more than a polished pitch deck.  Every association leader I speak with is hearing some version of the same message right now: “We can help you with AI.”  The pitch decks are polished. The framework looks impressive. Pricing is often significant. And in many cases, the consultants delivering those presentations only began using the word “AI” in a serious way sometime…

Association leaders are under pressure from every direction.  Do more with less. Modernize the organization. Improve the member experience. Support staff. Use AI. Move faster.  That is a lot.  And yet, many organizations are still responding the same way they have for years. They buy another tool. Add another platform. Start another initiative. Layer another expectation onto already stretched…

Many association leaders are hearing the same message right now.  We need to innovate. We need to modernize. We need to think differently. We need to stay relevant.  That sounds good. It sounds forward-looking. It sounds like leadership.  But there is a problem.  In many organizations, the language of innovation is stronger than the conditions that actually support it.  That gap…

By now, most association leaders know AI matters.  That is no longer the question.  The real question is this: what are you actually going to do about it?  Because right now, many organizations are stuck in one of two places.  They are either cautiously circling the topic, waiting for more clarity, more examples, more certainty. Or they are jumping into tools without a clear strategy, hoping…

Many leaders hesitate before bringing in outside support.  They worry it will look like weakness. They worry it will signal that the team is not capable. They worry it will raise questions about planning, priorities, or budget discipline.  That hesitation is real.  But here is the bigger risk.  Waiting too long to bring in support when your organization is already stretched thin can cost far…

Upskilling has always mattered. But right now, with AI evolving faster than most organizations can update job descriptions, a clear AI upskilling plan has become a survival skill, not a bonus. Here’s the part leaders rarely say out loud: AI is exposing the gap between people who learn by exploring and people who learn by being told what to do. And that gap is shaping performance, confidence, and…

What ChatGPT Health Means for Medical Associations For years, medical association leaders have debated: How much medical content should we share with the public? That question was just answered—loudly—by OpenAI and Anthropic. Last week, OpenAI announced ChatGPT Health, a dedicated experience for people to engage with AI around their health and wellness. The data? Astounding: 230 million users…