We don't remember days, we remember moments.

I have been super busy working on some absolutely incredible events at Wonderland and will update with some piccys soon, resting up at the moment as I've got the flu :(

I have been accepted to start an internship at an events company I've admired for a very long time and hoped to work for one day!

BRIEF: To launch a flip flop designer's new SS15 range

WHY: To promote new styles

WHERE: The Grand Union, Brixton

WHO: 500 guests including Imogen Thomas, Peter Simon, Jake Gosling, Asos, Tatler, Evening Standard, Metro, Capital FM, Global, Harrods, Monsoon/Acessorize, Topshop, Selfridges, Alexander McQueen, Loaded and more

WHAT: Launching a new SS15 range at the Grand Union in Brixton to a garden styled like a beach in Thailand, complete with tikki huts and a tikki bar. 

Free drinks were served all night by Brothers Cider and Brugal Rum, with free pedicures from Perfect 10 Mobile Beauty Service. Guests could also feast their eyes on a live graffiti performance from Graffiti Life and goody bag gifts from various leading brands. A flip flop shop was open to guests with a donation to the flip flop designer's foundation in return for their flip flops.

I booked Newton Faulkner and Victoria to perform at the event, both artists are on OMG Music which is run by Lottie, Newton Faulkner's sister. Victoria are an upcoming band with high hopes, they look set to be storming the UK and we'll hopefully hear them on the radio very soon.

Newton Faulkner performed a stunning set lit only by the light of the fire pits to an audience who crowded around and sat on the floor to join in with him.

The event was a major success and was covered by Loaded Magazine and received air time on Capital FM. 

I was solely responsible for organising the whole event, from booking suppliers to organising drink sponsors and booking the artists. This event was my first taste at producing a major product launch as an Event Coordinator and it has only spurred me on to achieve greater things.

www.graffitilife.co.uk 

Victoria

Newton Faulkner

Guests

BRIEF: Flip flop stand in the Virgin Media Louder Lounge

WHY: To promote the brand to major celebrities and the general public

WHERE: Essex

WHO: Major celebrities, artists, press, media, bloggers, other brands, tour managers, managers, agents

WHAT: Arguably the biggest festival presence the flip flop brand had all summer, we were invited to have a stand in the Louder Lounge at V Festival. 

The aim was to invite celebrities over to our stand to get some flip flops, hear about the brand and endorse us through social media.

Celebrities we gifted were Alexandra Burke, Kaya Scodelario, Coleen Rooney, Kodaline, Pixie Lott, Oliver Cheshire, Melvin O'Doom, Neon Jungle and many more.

Kaya Scodelario

Melvin O'Doom (Kiss FM DJ)

Kodaline

Oliver Cheshire

Pixie Lott

Jess from Neon Jungle

Alexandra Burke

Olivia Hallinan

BRIEF: Talk to bloggers

WHY: Talk about starting a fashion business

WHERE: Hertfordshire

WHO: Up to 200 bloggers

WHAT: On the week of Blogstock I received a call from the organiser to say she hadn't heard from us and wondered if we were still coming...this was news to me and we eventually found out that a colleague who left the company arranged for the flip flop brand to do a talk there but forgot to tell us about it!

In a very short amount of time I arranged for one of the brothers to rush down to the festival and give a talk on how to start a fashion business.

Blogstock is a great festival and nothing like anything before. I really think it will be an even bigger success each year and hopefully it will carry on!

Picture by Lovepuffin Travel

BRIEF: Flip flop stand at Cowes Week

WHY: To sell flip flops and promote the brand

WHERE: Isle of Wight

WHO: General public, sailors

WHAT: I organised for a team of our interns to have two different stands at Cowes Week to sell flip flops to the general public and backstage to people sailing in the regatta.

BRIEF: Flip flop stand at Standon Calling

WHY: To promote the brand to celebrities and the general public

WHERE: Hertfordshire

WHO: Major celebrities, artists, press, media, general public

WHAT: I organised for the flip flop brand to have a presence at Standon Calling both backstage and in the main arena to sell flip flops to the general public and promote and gift celebrities backstage.

The team that went were interns I had recruited and trained and through training they were able to secure some great endorsements from celebrities.

Frank Turner wasn't able to post about us on social media at Sonisphere as he was incredibly busy so he came over to the stand and posted about the flip flops at Standon Calling. Public Enemy were also massive fans of the flip flops with Flavor Flav ending up dedicating their entire headline set to the brand and bringing the shoe box onstage to show the audience.

Frank Turner

King Charles (far right)

Public Enemy

BRIEF: Pop Up Shop and brand talk at Channel 4 

WHY: To create awareness of the brand and to inspire Channel 4 staff with our story. Flip flops were being sold too.

WHERE: London

WHO: Staff of Channel 4, Christian Jessen (Doctor on Embarrassing Bodies)

WHAT: When I worked at the flip flop brand I would regularly set up talks for the brothers to go into corporate companies and promote the brand. We did a talk at Channel 4 to roughly 50 staff and then sold them flip flops at a pop up shop we created.

We were also able to meet Christian Jessen, one of the doctors from Embarrassing Bodies who took some flip flops.

BRIEF: Flip flop stand at Sonisphere

WHY: To promote the brand to celebrities

WHERE: Knebworth Park

WHO: Celebrities, artists, agents, managers, bloggers, vloggers, press, media

WHAT: I organised for the flip flop brand to have a stand backstage at Sonisphere festival in the artist area. Rock'n'Roll is close to my heart and working at Sonisphere was a brilliant opportunity to show off the brand to a new type of people. 

Through working at Sonisphere we were able to gift Joey Belladonna from Anthrax, Kirk Hammett from Metallica, Gojira, Carcass, Iron Maiden, Prodigy, Frank Turner, Limp Bizkit, Deftones and many more.

I also secured Facebook endorsement from Carcass and Gojira, all pictures below.

Facebook post from Carcass

Facebook post from Gojira

Kirk Hammett from Metallica, credit Jeff Yeager

Joey Belladonna from Anthrax

Tim Muddiman

Lenni Eloranta, came over on behalf of Bam Margera from Jackass

Babymetal

Chino Moreno from Deftones

Luke from The Struts

The Lounge Kittens (opened on the main stage for Limp Bizkit)

BRIEF: Flip flop stand at Somersault

WHY: To sell to the general public and promote the brand

WHERE: Devon

WHO: General public, bloggers, celebrities, vloggers

WHAT: The flip flop brand had a stand at Somersault where a team of interns I recruited and trained worked at the event. The interns sold flip flops to the general public and promoted the brand.

BRIEF: Flip flop stand at Wakestock

WHY: To promote the brand with the general public

WHERE: North Wales

WHO: General public

WHAT: The flip flop brand had a stand at Wakestock on the beach where the general public could learn more about the brand and get their flip flops on straight away.

BRIEF: The National Enterprise Challenge

WHY: To find a winner for TNEC and for students to pitch their ideas

WHERE: Stoke-On-Trent

WHO: Theo Paphitis, school children, teachers, influential people, artists

WHAT: The flip flop brand was one of the main partners involved in The National Enterprise Challenge where school children across the country are invited to take part in a competition to design their own flip flops and present their ideas to the brothers, Theo Paphitis and other industry professionals. Other children were invited by Rymans to create a new pencil case for them.

The winner of the competition were able to have their designs created by the flip flop brand and Rymans.

The flip flop brand had a pop up shop in a large marquee where the children could come over and present their ideas in advance.

BRIEF: International Flip Flop Day

WHY: To raise money for the flip flop brand's Foundation

WHERE: Westfields Shopping Centre, USC Oxford Street

WHO: General public, press, celebrities

WHAT: A day for everyone to wear flip flops across the world to celebrate International Flip Flop Day, a fundraising day for the flip flop brand's Foundation. We created a pop up area at Westfields shopping centre with a large inflatable flip flop and shoppers at USC were sent on a flip flop treasure hunt to find free flip flops with the help of another giant flip flop.

Celebrities were also encouraged to get involved and we had tweets from Stephen Fry and Tom from McFly.

In the run up to the event we contacted hundreds of companies to get them involved and get their staff wearing flip flops to work for the day. Companies like Nandos and HP took the day even further by setting up beach themes and games in their offices to fundraise.

We also ran a holiday competition with Virgin Holidays who gave some lucky winners a free holiday and runners up free flip flops to promote the day further.

BRIEF: Flip flop stand at Isle of Wight Festival 

WHY: To promote the brand with celebrities

WHERE: Isle of Wight

WHO: Major celebrities, press, artists, bloggers

WHAT: I worked backstage at the Isle of Wight Festival with the flip flop brand gifting major celebrities with flip flops and ensuring they tweeted about the brand.

I was responsible for accreditation, artist liaison, client communications and the event management of the whole event on and off site. It was my job to approach celebrities and bring them over to our stand to hear about the brand, charity and story in order for them to endorse the brand.

Below are some pictures of the stand and the celebrities I gifted personally.

(Ella Eyre with her Gandys)

Below is David James, english footballer. He designed his own pair of flip flops and filmed it for BBC Sport.

Nina Nesbitt with her flip flops.

James McVey from The Vamps.

BRIEF: Flip flop brand at Home Farm Festival

WHY: To sell flip flops and support other tsunami based charities

WHERE: Somerset

WHO: General public, charities, local brands, artists

WHAT: My first event with the flip flop brand was at a music festival called Home Farm Fest, run by a lovely man called Luke. Luke runs a charity called the Peter Simon Appeal which is a similar charity to the flip flop brand. Luke lost his brother in the Boxing Day tsunami and has since been on a mission to help children in need around the world who are in need of an education. He created "School In A Bag', a backpack filled by yourself and sent to the children in need.

You can find out more about the Piers Simon Appeal here:

http://www.pierssimonappeal.org/

And more about School In A Bag here:

http://schoolinabag.org/Home.html

On the first night of the festival they traditionally do 'Posh Frocks and Wellies' but as the flip flop brand were coming to the festival for the first time they decided to do 'Posh Frocks and Flip Flops'.

This summer I worked for a flip flop brand. The company was started by two brothers who tragically lost their parents in the Boxing Day tsunami and wanted to overcome their adversity by creating change.

They created a charity mission and are now hoping to build orphanages all around the world to help fellow orphans who are in need.

BRIEF: Arts Upon Thames Festival 

WHY: For my Event Management in Music dissertation

WHERE: Hannafords and Knights Park Bat at Kingston University

WHO: General public, students, teachers, artists

WHAT: In my third year of uni I decided to do my dissertation on Event Management in Music, particularly small festivals. I put on a two day festival called Arts Upon Thames Festival, comprising over twenty acts from around Kingston Upon Thames and showcasing their talent.

I organised this event solely on my own. That included doing all the design, t-shirts, logo, website, social media, pre-planning, booking acts, artist liaison, hiring equipment, setting up equipment, on site management, negotiating, booking venues, liaising with suppliers and building relationships with the artists and clients. 

It took under 3 months from beginning to end to plan and the event with my dissertation taking much longer! I researched and studied a lot of areas of event management which gave me the skills I needed to pull the event off.