Synctech Blog

Link quality plays a crucial role in search engine marketing. You cannot underestimate that. If you are thinking about your link building strategy for your SEO campaign, remember that you should target only those links, which will not only have a positive impact today, but actually will continue to keep an impression down the road to your project.

Therefore, we need to consider the sun and rain of link analysis to know what defines a quality link.

Relevance

Relevance is the primary thing of any link-building project. If you are making irrelevant links for your website, it can have negative effects on your keyword ranking and might end up acquiring a manual penalty from Google. Google released Penguin algorithm to filter the out the relevant results and your website may not pass that filter.

Although, there are other aspects that you have to analyze apart from Relevance, they are page level and domain level.

Related page level and domain-to-domain relevance is definitely the main goal, at the same time, missing any of these consequences will make links useless or worse.

Link Type

Link formation makes all the difference.

Link formation evaluation

• Anchor Text Link: Clickable text link. These are the most typical way to improve search ranking for any particular search phrase; while, if you overly optimize your keyword your website might get a Penguin attack. You have to vary your keywords time to time.

• Naked URL: If you use website URL as a text link or use your URL as an anchor of your link then it is called naked URL. Obviously, there is no harm by linking in this way; however, the technique is not that beneficiary.

• Citation Link: Citation links are the summarized form of a naked URL, e.g., example.com instead of http://example.com/. It creates more value if your brand is the same as the citation link.

• Image Link: Image links are the hyperlinks to the images. That means   the image represents a website link and appears in search engines with alt attribute.

• Short Link: Short Link or URL shortening is World Wide Web technique where a uniform resource locator is made short substantially but it still directs to other pages (e.g., http://goo.gl/WrnjYm).

All the preceding link types has its pros and cons, with each relates to link quality. So now, we will go into the various ways of linking:

• Direct. A general linking method where hyperlinks directly connect to landing pages. Direct link give full link value.

• Redirect: This technique is applied when a single webpage has to be made available under two or more URLs. You can use redirect check tool.

• Site-wide. We often see these links on all the pages of a website. Though these can be present anywhere, we normally see them in the sidebar or the footer. These links are a way to attract traffic. Here is a video demonstration about site-wide link

• JavaScript: JavaScript is a scripting computer programming language and JavaScript link is a short links page on this language

• No Follow: A value instructs the search engines that a hyperlink present in the website should not affect the target ranking of that link in the search engine index.

Natural linking is the greatest way by implementing all these link variety. Anchor text variety is also an essential factor. Creating anchors with Long tail keywords, partial brand names, combination of keywords adds more power to links

Authority

Link quality also depends on the website authority. You have to remember this criterion when building links for your website. However, it should go with link relevancy. Google page rank is a good indicator of website authority. However, Google update website page rank after a certain time. Therefore, you should not completely rely on page ranking in terms of website authority.

There are other metrics such as Citation, which is a good indicator for authority website. You will get free tools as Moz toolbar that will give you the data about number of backlinks to any particular site and the value those back links offers that site.

Alexa toolbar is also a very useful toolbar to check site's ranking.

However, authority is just a single thing among the various elements that figure a link quality. If you build links with relevant niche websites, then those links sometimes will give you more value than links from high authority websites.

You have to check the social engagement, traffic as the added element along with website domain and page authority. SEMrush offers helpful information about these types of data.

Link Placement

Link location is the next thing to consider in link building. There is certain place on a particular website that provides higher link than that links at other positions. A links within the content has the best value and then comes author bio box, sidebar and footer. However, link placement does not totally depend on you. Therefore contextual link building is the best way to get the best out of them.

Setting it altogether

A comprehensive analysis of links will give you the opportunity to figure out the difference between good links and bad links.

The following points will help you to know about the aspects you have to consider for link evaluation.

If you are worried about a link, simply check:

·   Relevancy

·   Type of link

·   Domain and page authority

·   Link location

·   Smell Test

In conclusion, you will have a healthier knowledge of link significance, as well as a perception of the quality of the linking website.

Many people who have their own website complain about their site not getting enough visitors. After a few months, due to a low ROI on their website, they close the site which undeniably has a negative impact on the image of the company! Yes it's true that things get tough when a significant part of your budget gets stuck on a website which does not get the desired volume of traffic. But if you look at the problem a bit closely you can easily turn things around! The main thing you should understand is the source of the traffic for your website. How do visitors find your site? Nowadays the main source of traffic of any website are search engine websites like Google, Bing, Yahoo etc.

Thus if you want to improve the traffic to your website, you should focus on increasing your visibility across popular search engines. This is what SEO is all about. SEO or search engine optimization is a web marketing technique which is aimed to improve your rankings of your website on result pages. It is a tough job and hence it is best left to the professionals. There are lots of professional SEO companies who own a superior level of skill when it comes to SEO marketing. These companies run a team of highly experienced Search Engine Consultants who offer their clients with top-notch SEO services through a robust SEO strategy.

A leading digital marketing company, led by such highly acclaimed SEO consultants might specialize in niche areas like local SEO and digital marketing. A digital marketing consultant will work to enhance your impact on the web by using resources like social media, video sharing sites etc. So take the help of such web marketing company and get the desired volume of traffic to your website!

A lot of small to medium-sized business organization across Malaysia is going for hiring the services of a professional web design company in Malaysia to boost their online presence whereby they can attract a lot of customers by the virtue of a creative design format. Your website design should be so appealing that it should act as the gateway to your brand, products and services. So it becomes extremely essential to have a well conceived and developed business portal, which has all the necessary features to keep a visitor glued but also help the site to appear in the first page of Google's ranking.  

Therefore, in other words, your website acts as your by-default online marketer, bringing in more visitors over the web and then turning them into potential customers. In this way, you can increase upon your revenue generation capacity and earn the greatest returns via your business site. So the design of a site holds the key in securing and earning the best profit margins and income. As an entrepreneur if you wish to maximize your returns, the foremost way is to get developed a search engine friendly portal which has the finest features to help it appear in the first page of SERP's. 

We at Synctech proudly offer our clients highly personalized WordPress website development solutions. Since its inception, WordPress Websites have certainly been in focus. Website owners who are forever looking to make new additions to the website in the form of new pages, blogs or even images are advised to make that transformation to the WordPress format. It is today undoubtedly the most preferred CMS platform on the web. The option also does not require any form of HTML editing software.

 Hence, there are some great reasons why anyone will be eager to develop WordPress websites and we on our part are always there to offer personalized services to clients. Our highly efficient and professional workforce is there to cater to your needs. They will certainly do what is necessary to make sure that your WordPress website receives optimum net traffic.

 We also offer our clients some of the best WordPress website design alternatives. Someone, who insists on making sure that the WordPress website stands out amidst the ordinary, can look up to our range of WordPress website templates. These templates certainly allow one to create an eye catching website or a blog. People, who are still apprehensive, can look up to our range of free WordPress website templates. Even amidst the free category we certainly have come up with some highly innovative stuff. The WordPress website will certainly look different once we have been able to offer our complete range of templates.

A website upload is common these days and it is perfect, if you have done it for the business. There are a lot more people buying on the net and it is to cater to this customer base that you have uploaded the website. However, we would like to say that a simple website upload is not sufficient in this era of intense digital marketing campaigns. There are many more business houses, which have the web section uploaded and this has led to a scenario where the web space is just crowded. It is therefore essential that you look to add a midas touch to the website and one must look to take help from this top professional who offers the best of website design Malaysia. It is only via some web design work that you can look to make the website stand out in the overcrowded web space. This Malaysian professional can work on some of the latest design themes at the website and let me share some details. 

If you are looking to host a website, you need to take some time and realize what you really need. You would be putting a lot of sensitive information on the internet. If you have a business website and you are accepting online payments, you would be handling sensitive information of your customers as well. Moreover, since your website is practically the online representation of your business, you need to make sure that it stays online without any issues.  Any such issues would damage your reputation. So, you need to make sure  that your data is secure.

So, how can you ensure that your data is secure? Well, the most important think that you need to do is to take the help of a professional hosting company. If you are in Malaysia, then a professional web hosting  company like Synctech is the right option for you. This is because they have the most reliable data center Malaysia. A Data Center is the place where all the infrastructure for hosting a website is housed. The data centers of Synctech are regarded to be some of the most reliable as they have some of the most sophisticated technology. For example, they have the most advanced servers that would keep your data. They also have state of the art telecommunications equipment which would ensure that your  website stays online without any issues. They also have a team of some of the most experienced technicians who would ensure that all issues are resolved without any hassles or delay.

The term SEO stands for search engine optimization and it is about optimizing the web presence on major search engine platforms.  It is an expert job and this is just the reason for us to suggest that you consult this top Malaysia SEO service professional. This top SEO expert based in Malaysia has a perfect update on the latest SEO trends in the market.

The web hosting experts offering web hosting service Malaysia spoke extensively and had to say that it is a broad subject. There is certainly scope for cheaper web hosting plans in the form of free or shared hosting. Under the free version, you get hosting free and the host depends upon advertisement revenues. The shared hosting concept is about having to share server space with other account owners. Hence, this format of hosting is cheaper but none of these options are perfect, if you are serious about the website hosting. 

There is plenty, which this top web design Malaysia based professional can do in the quest to boost up design work on the website. It could start with implementing the best colors to create a perfect mood for the net traffic into the website. One may be exploring various color combinations but this professional had to say that some daring black and white combinations can make an impressive statement. 

Your online store would add revenue to your business on one hand and also establish a reputation of your business on the web on the other. Therefore you cannot afford to take a ‘less-than-serious’ approach when it comes to ecommerce website development. You’ve got to take the assistance of a professional. Synctech possess a superior level of expertise in developing professional eCommerce stores which are customer friendly and therefore attract a large number of customers to your website thereby increasing the revenues from your online store. Being one of the leading names in the domain of ecommerce website design, Synctech has some of the most revered designers, developers and programmers who have designed online stores for a variety of businesses. This way we have refined our services in such a way that it would suit the requirements of virtually any business. So if you want your online store to make an impact on the web, you must avail the professional services of Synctech.

Why Build an Online Store with Us?

There are many reasons which make us the most preferred name when it comes to ecommerce development services. We have been privileged enough with a large number of businesses, both large and small, from around the world and honoured that they have put their trust on us. Here’s why they trust us

 Professional ecommerce design- We have the expertise that makes us capable enough of designing a truly amazing site. Being the top ecommerce development company, we know how to create an online store that is feature packed as well as user-friendly.

 Dedicated Team-At Synctech, we have a group of professional ecommerce website developers, designers who have the experience of designing ecommerce stores for a variety of businesses.

 Value for Money- We have kept our fees low so that even an entrepreneur running a small local business can create a ‘standout’ online store without spending a fortune. 

The reason why most tech-savvy people chose to limit their web access mediums to mobile devices, is because of the timely and relevant information provided by mobile-friendly sites. With more and more people shifting their focus to mobile gadgets, Google has to adjust its algorithms to adapt to their usage patterns. Constant site configurations have been made in the past to make a site easily accessible on mobile devices. ​Since Google has decided to give impetus to sites that are taking the mobile-friendly route to high search engine rankings, it is an encouraging market scenario for new companies in the block. Sites that use surface app results and mobile-friendliness, find it easier to make it to the first page of Google. We would also like to inform web developers that App indexing has been introduced to derive useful content from apps.

n a recent blog post, Google announced that, mobile friendliness of sites would be used as a chief ranking signal. Thus mobile searches conducted in various different languages would be impacted. This will inevitably, make it easier for users all over to get high quality relevant searches, thoroughly optimized by mobile devices. But, that also does not imply that users will feel the change within a few months. Mileage can vary depending on the type of searches and their frequencies.    Webmasters canensure the mobilefriendliness of their sites by going through the Developer’s guide and also using the MobileFriendly test to for testing the performance of the pages. They can also use their Webmaster Tools account to procure a complete list of issues related to mobile usability, with the help of the Mobile Usability Report Those least bothered about SEO, can try this to improve their site’s performance.    Search results promoting relevant app content   Google has shortly started using certain information from all indexed apps to use it as a major ranking factor for users who have cared to install the apps. Therefore, lending prominence to content present in the indexed apps is what Google is emphasizing on. The Google Developer’s page offers details about app indexing for all app developers. For those willing to add support readily, can use the step-by-step guide. 

If we are talking about web designing and web development, it is obvious that PHP is the ultimate server scripting language people would like to zero in upon. Corporate websites and online marketing has become a phenomenon that every business on or off the web, are affected by. 

Since, it is rather impossible to sign in as the new business in the block that everybody will stand up and take notice, without having an interactive and commercially viable website, business owners have become all the more conscious about PHP development. 

The top influential and inspiring business websites that we get to see on the web today, have been developed through PHP coding. Expert web designers and PHP coders put in a discreet amount of hard work in coming up with a website whose perspective adequately matches with a company’s business goal.

Why give a nod for custom PHP development in Malaysia? 

The online sphere has never been subjected to such a neck-to-neck competition as it has been seeing over the recent few years. To add to the agony, search engines have made their rules so stringent that any website caught taking underhand means to achieve good rankings, would be penalized. 

Thus, business owners always look forward to make their websites unique and stand-out in every possible way. This cannot be attained with any standard website building tool that generates business websites that do not look any different from its peers. 

Custom PHP development is thus the most desired alternative. Malaysia had always been a hub for the best web development services at standard prices. With a number of new companies entering the industry with advanced practices and trained web geeks, Malaysia is enjoying her status as a reliable source of profitable web design services. 

Custom PHP development in Malaysia is a highly esteemed service that has great demand among website owners willing to take the business world by storm. 

What are the list of services offered ? 

Professional web development teams based in the country have years of experience in PHP development Malaysia. Their extensive knowledge in application development, cutting edge technologies and development tools soars beyond just the conventional. 

With a deep insight about what will work for a particular business, the brilliant PHP developers in Malaysia are able to guide and advise their clients who are new to the threshold. 

Innovation and experimentation are their most remarkable traits since they believe in compelling site visitors to take an interest in the company by giving them what they desire. 

With an urge to always stay ahead of the competition, they have managed to impress clients globally with their out-of-the-box thinking and unconventional methodologies. The popular services they offer in a package include:

 · portal development

· CMS development

· CRM development

· e-commerce development

· maintenance of websites

· consolidated social media practices 

Besides the above services, there are several other reasons why one should hire PHP developers in Malaysia. These expert programmers care for the satisfaction of their clients. Besides their expertise in the latest PHP technologies like open source CMS, Ajax, XML and Cake PHP, they are also competent performers of Apache, MySQL and Linux. 

When it comes to Web development, the thing that really matters is the expertise of the developer. If the developer does not know about the different PHP programming techniques then you cannot really realize the true potential of the PHP development platform.

 At Synctech, we always strive to offer the best to our esteemed clients. That’s the reason why we have put together a team of some of the best web developers in Malaysia who possess a superior level of expertise in the field of web programming.

 To ensure that our clients get the most advanced solutions in the area, we constantly update ourselves about the latest web development tools so that you get the ultimate solution to all your requirements.

 Synctech have always tried to offer the best services at the best prices. So when you hire web developer at Synctech, you can rest assured that you get the an expertise that is at par with the best in the world and that too at a price that is considerably lower than anywhere else in the world!

Outsourcing web development services have become a common trend with many tall companies willing to own websites that would represent the potential and efficiency of their businesses. Outsourcing of web-based services to countries like Malaysia has always been beneficial for companies based overseas. The reason behind such an exercise lies in its prominent advantages. People consider outsourcing to overseas companies a highly profitable affair as employers are able to get in touch with a brilliant workforce of professionals proficient in website development services.

 However, the main advantage lies in getting a project done at half the cost. In the current time frame, websites cannot hope to be the mere presentation of a company. It should be able to easily communicate with the target audiences and thus websites need to be coded and designed accordingly to fulfill the varying needs of a business.

 An company that offers offshore outsourcing facilities provide world-class services to a business through high-quality web development or software development services. The web strategists and designers that work with these companies have bankable knowledge and idea about industry standards and what work best for a website. They are well-versed with the various concepts and applications that go into making a responsive and highly functional website.

Companies offering offshore outsourcing services in take pride in their team of expert HTML coders, PHP developers web designers in Malaysia who are aware of the era of ‘mobile revolution’ that has just crept in. They understand the importance of making sites responsive since most people all over the world are comfortable accessing sites through their mobile devices than through PCs. Their super team of professionals get into elaborate discussions with their clients before getting their hands on the project.

 Besides giving importance to the viewpoints and opinions of their clients, they also conduct detailed research about the updated technical practices that gets a site on the wheels. Professional execution of the project plan can be expected from outsourcing companies.

 Moreover, their services are available in packages, making it easy for clients to choose a service plan that would suit their short-term requirements. The fact that influential corporate houses as well as SMEs are giving Malaysian companies their due credit for business success, talks volumes about their efficiency and credibility. To state a few interesting traits of their method of working:

 No set-up fees is charged

Scope for billing deduction during missing working days

Complete commitment to work through-out the decided time-period

The influx of many new companies propounding PHP services have well-qualified and trained teams of experts who not only have thorough understanding of the market but also experimental and standard practices to fit every need of their clients. PHP development services outsourced by the most reliable companies in the market compile superior quality work along with record development times, to comply as much as possible with client demands.

Magento has become one of the most popular ecommerce development platforms on the web today. Today thousands of ecommerce stores around the world are built using the Magento ecommerce platform.  So if you want to harness the immense of potential of this amazing ecommerce website development platform, then it is absolutely essential that you avail the services of an experience and creative Magento ecommerce developer. Only a skilled developer would have the expertise to get all the aspects of design right and that would only help you design a truly amazing website that would stand out from the crowd!  At Synctech, we have team of some of the experienced Magento web developers who would help you create a professional and functional online store for your business. Hire Magento developer in Malaysia from Synctech and realize the true power of this amazing development platform.

 Why Hire a Magento Developer from Synctech?

 At Synctech, you get to hire an experienced developer from a team of some of the best Magento developers in the world. These expert web designers and developers have a great deal of expertise when it comes to designing truly amazing ecommerce website for your business.  Here are few of the reasons why you should consider hiring a Magento Developer from Web Design India.

 Industry Leading Expertise - We are proud to have some of the most leading Magento web developers in the country with us. Our experts are well aware of all the latest trends and techniques in the domain.

 We Involve You - Since it is your website we want to keep you involved at all times. Our professional web developers would have in-depth discussions with you at regular intervals. We also keep you posted on the developments so that you know what’s going on with your website.

 Cost-Saving -We have a streamlined development process which has been designed with the intention of giving you robust solutions at a greatly reduced price.  So when you hire a Magento Web Developer from Synctech, you can rest assured that you would be getting the best services at the best prices.

Magento has today become one of the most sought after web development solutions for a successful and proliferating e-commerce platform. The realm of web designing and development is seeing the inception of new practices and trends today, and the challenges are mounting for shopping cart sites especially. The versatility of Magneto compiled with the insight of successful web developers can create sites that can match up with the magnitude of a company. Synctech was a significant dream when it started out initially. Today we are the leading website designing and e-commerce development platform that has taken many a tall businesses to great heights. Our dedicated team of professional website designers in Malaysia have been in the business for many years and they are always up and going with innovative ideas and trends which are useful for powering Magento-based shopping cart sites.

 What makes our Magento development company the best?

Our decade old Magento development services have gone through a lot of transformations with time and industry trends. However, our goals have remained the same. Accomplished in the latest versions of Magento, our developers are dedicated in providing a responsive, interactive, informative and SEO friendly solution that takes care of all the requirements of a business.

Along with a shopping portal, we also focus on shipping, promotions, payments and merchandising so that your site visitors can have a complete and uninhibited shopping experience.The growth and expansion of your business relies on how efficiently and attractively you can present your site. Since, the requirement of every client is different, we offer custom Magento development services to turn your vision into reality.

What services fall under Magento ecommerce development?

Synctech specializes in designing a flexible site that not only has a professional appeal, but also contains all the attributes that can vouch for its success in the long run.

Since a good ecommerce site is one that reduces complications makes the shopping experience simple for the visitors, we ensure that sites can have a single page checkout option.

Get your report of sales, RSS feeds, best purchased products and other information through Magento’s analytical tool.

Integrated easy marketing tools makes it easy for you to customize your site further, just the way you want it!

A single admin panel is provided for multiple stores so that you can control all your sites from just a single control room!