OFO bikes in London fail :(
How would you describe your experience with OFO bikes?
How likely are you to recommend OFO bikes to a friend?
Fuck no.
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I tried two bikes this morning, ended up walking to the the Tube. Tried two bikes this evening on the way to climbing wall, ended up walking on the way. On the way home - another broken bike - and Iām waiting for a bus, drafting in notes what I have to say.
Five consecutive non working or hidden somewhere bikes. Even though I had a location shown on the map I could not find them at the location. Some ratio of breakdowns is inevitable, here it was clearly act of vandalism. How to stop it?
I was thinking about a camera that will also help locate the bike. You are able to see what the bike sees - much easier to locate. 360 degrees cameras are getting cheaper, bike is equipped with 3G already to communicate with the base.
Second issue are incentives. Individual is likely to hoard the bike close to their home. Rest of the people would prefer bikes to be parked at landmark locations, shops, junctions - easy to find. Pokemon Go was a large scale deployment of a game interfacing with real life. Partner with Google, get geospatial data of landmarks and points of interest - incentive users to drop the bike at a certain location.
From World of Warcraft - in game fatigue to incentivise players to stop playing - we know bonuses work better than penalties. Bonus for leaving bike in a place that is easy to find.
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Bus got me home. I described five instances of failure, here is another one... Lock removed, own chain instead.
There is already a network of bikes in London. London is a big city. In order to make it work you need to invest X amount of pounds. If you were to do this in a smaller city with no existing bike network it would be more profitable?
(currently my gut feeling is negative cashflow)
Exhibit 6:Ā https://www.youtube.com/watch?v=teZA64_DzpE
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https://en.wikipedia.org/wiki/Ofo_(company)
A Series D funding round in February 2017, led by Didi Chuxing and Russian investor Digital Sky Technologies, raised $450 million for ofo and valued the company at $1 billion.
Yeah:Ā https://www.standard.co.uk/news/uk/spike-in-people-stealing-ofo-bikes-and-spray-painting-them-a3936261.html
(so it is not only me, quite literally 5 consecutive instances in a single day and then another one next to my home)