I think a lot of us are upset (or have some qualms in my case) about the Loki show because of its false advertising. Showing President Loki, DB Cooper Loki and King Loki in the trailer got us all expecting something far more in line with Loki's trickster ways and I think we were disappointed all of those exciting and key scenes from the trailer were either 30 second jokes or completely nonexistent.
Making fake trailers or including stuff that isn't in your project is worse than clickbait at the end of the day and I genuinely hate how it's become perfectly acceptable to show scenes in your advert that aren't there at all.
If I advertised a car and said it came with doors and when you bought it it turned out to have no doors you'd be pissed off and demand your money back. And legally I'd have to give you your money back as I've sold you something on false pretences. So why is it acceptable within the movie/TV world to sell you on something based on fallacy. You're asking us to buy something (either a cinema ticket or a subscription fee) based on an advert so I don't see how it's actually legal to essentially con people.
I've enjoyed Loki mostly but I thought he would be president Loki and DB Cooper and King Loki and while they didn't actually expressly say that in the trailer and it was just an assumption, we have to all agree it was purposefully misleading. Which yknow is I suppose okay technically but including scenes you've not got any intention of having in show really isn't okay and I don't think it should be allowed to become an accepted industry practice.
The whole "we want everything to be a surprise" thing has gotten so out of hand, to the point where your misleading ads are making fans ultimately disappointed with your work when they might have liked it if they didn't have expectations you created needlessly for the sake of ✨SURPRISE✨. Honestly Marvel if surprises are that important to you don't bother with a trailer... youre setting yourselves up for backlash every time your write a check you have no intention of cashing and just remind us you're only after our money and have no interest in making something we want to see.
The Loki show probably would have been better received in general if we weren't all expecting something completely different because of the advertising. And that's really sad for all the artists, actors and creatives involved who worked bloody hard to make this show. They deserve better and they'll no doubt take the flack for this.
