°•☆StarTalk☆•°

Who exactly are UNCHILD? 🕵️‍♂️✨

In an era of over-exposure, mystery is the ultimate currency. I just published a new deep dive on my Substack exploring the brilliant, low-key marketing strategy behind UNCHILD.

From the "silent" rollout to the curated enigma of their brand identity, we’re breaking down why this approach is a masterclass in modern A&R and creative direction.

Inside the analysis:

The psychology of "Mystery Marketing" in the K-Pop space. 📈

Brand identity vs. Idol accessibility.

How to build hype without saying a word.

If you’re interested in the business side of the Hallyu wave, this one is for you.

🔗 [Read the full breakdown here]

https://open.substack.com/pub/khushiallahabadiportfolio/p/who-are-unchild-the-mystery-marketing?utm_campaign=post-expanded-share&utm_medium=web

✦

Ever wonder how a concept actually comes together? I took a deep dive into Cortis’s new mini-album to break down the lore, the visual strategy, and how it’s basically a masterclass in modern K-pop branding. From the "soft clash" aesthetic to the digital-first marketing, there's so much to unpack here. ☁️✨ Read the full strategy breakdown on my Substack: