Hong Kong Collaboration Project

Quick Sketch Ideas

Promo Video for Puma's Clever Little Bag shoebox design

Skype Consultation with HK partners discussing prospective ideas for product concepts.

Screen shot of the PPT detailing all the info on Plastic World LTD's HIPS and PC/ABS

I looked on Plastic Worlds LTD's research page to try and find information on the recycled HIPS and PC/ABS but the information was difficult to find on this site.

Source recomended in the brief, gives some basic videos outlining the process of recycling

Closed Loop Recycling Process

Mind map on sustainable living produced by partners in HK, discussion ensued on the basis of this mind map, we agreed that we would have another discussion in a week to share product concepts that we have developed over the week.

Final Consumer Profiles produced my condensing our collected primary research information and then producing four 'niche' groups or trend tribes that would neatly fit into M&S' current range and the brief.

PC/ABS Information

We looked at niche groups on LSN Global in the trend forecasting workshop, we looked specifically at the niche group retro-sexuals and whether they would fit into M&S' brand.

Lecture notes on trend forecasting,with web pages to research further.

I looked into finding some more key information on the UK current trends by using some of the websites supplied in the trend forecasting lecture, however I found current information very difficult to find out without first subscribing to a paid membership.

The Initial six consumer profiles produced from our initial consumer consultation and questionnaire. We presented these to HK during a Skype consultation to improve their awareness of the UK market culture.

We wanted to get a light feel for the type of households UK consumers live in to give our HK partners a insight to British Culture.