Culture Globalization in the Age of Social Media

(Poepsel, 2018)

- Poepsel, 2018

 - Longstanding cultural traditions are influencing digital culture as it takes shape. The ethics and norms established in the physical world shape our views about behavior and values in digital networks.” (Poepsel, 2018)

“There are two basic schools of thought. The first argues that existing cultures might find themselves essentially recreated in digital form as more and more life experiences, from the exciting to the mundane, play out in digital spaces. The second school of thought posits that the dominant digital culture emerging now is a separate culture unto itself.” (Poepsel, 2018)

“In a world where media is global, social, ubiquitous and cheap, in a world of media where the former audience are now increasingly full participants, in that world, media is less and less often about crafting a single message to be consumed by individuals. It is more and more often a way of creating an environment for convening and supporting groups.”

“Individuals, who do not find the complexity of the digital era and constant updates in the field of technology problematic, are referred to as ‘Digital Natives’ (DNs).” (Dingli & Seychell, 2015) 

Whoever Controls the Media, the Images, Controls the Culture