South Sartorial Girl #4: Bag Designer turned Jewelry Designer, Lala Garcia
When I meet people with great style and personality, I almost always compulsively want to know their story and feature them as our South Sartorial Girl. That's exactly what happened when I met Lala of Lala Garcia Manila and saw her gorgeous jewelries. Her young, bubbly and classy vibe reflects on her every piece of jewelry. We instantly clicked and I can't wait to share with you what this lady has to say about her brand, inspirations and philosophy (they're so good, they're "tweetable")! Â
 Tell us something about you and how you came up with your brand.Â
I graduated with a degree in Bachelor of Arts, Major in Organizational Communication at De La Salle University. Soon after, I worked in the banking industry for about 5 years. In between those employments, and even during each stint, I found myself enjoying some business on the side.Â
In 2010, when I was already full-time in business, my husband enrolled me in a Bag Making course at the Fashion Institute of the Philippines to achieve my bag-designing ambitions. I felt I wasn’t yet a bona-fide bag designer until I had formal lessons. I wanted to hone my creative skills and be able to execute more of my ideas without the pressure of mass producing each design just to comply with my manufacturers’ minimums. By the year 2011, I was already selling my very own creations under my self-named brand.Â
Then came 2012, and I was restless to pursue yet another passion/ambition in life in as much as to fulfill a childhood fantasy of becoming an “alahera” (jeweler) just like my mom back in the days. Though she did it only as a side-line while she was in the corporate world herself, as a young girl, she adorned me with her jewelry, as well as taught me how to make different fashionable pieces out of beads, yarn, etc. Since then, I just could not leave home without wearing one. With that, I realized it was something closer to my heart and would perhaps make me a happier businesswoman! With each piece still being uniquely and carefully handcrafted, I could also continue to take pride in the Filipino talent. My evolving and free-flowing (yet reasonably priced) designs would also allow more ladies to actually acquire and wear some bespoke jewelry of their own. Â
In barely 2 months from launching the line, I became one of ZALORA Philppines' first retail partners... And soon after, with its sister company LAZADA Philippines too. As you might already know about them, both are now amongst the most well-known and reputable e-commerce sites in the country. So, boy am I just glad to have grabbed such opportunity as early as then! They carry most of my best-selling designs and a few more select pieces which are unique and exclusive to each only. I guess my family and close friends were right about talking me in to pursuing this career then, especially when THE Ms. Tess Prieto-Valdes invited me to her house some time last year as well and bought a total of 16 hefty pieces all to herself! It was only then actually, that I realized the true potential of my brand. I was so happy she liked a lot of my designs, I gave her the last canvas bag I sewed as an instant freebie!Â
Lala with Ms. Tessa Prieto-Valdez after her 30-min shopping! :)
Hands down, best professional advice you ever got.
"Choose a job you love, and you will never have to work a day in your life.” - ConfuciusÂ
Your working girl essentials?Â
My working girl essentials have always been my DSLR cam, laptop, & pocket wifi... Until I just recently discovered that my Samsung Note 2 alone could do as much the job & more for all those 3 combined! Â
What moments on your business do you find most rewarding?
Seeing my designs come to life with more and more ladies wearing them & knowing that they automatically think of me for gifts they need to give their fashionista family & friends, make the most rewarding moments in doing this kind of business.Â
Who’s your working girl inspiration or icon/s?
Tessa Prieto-Valdes, Regine Tolentino, & Anne Curtis SmithÂ
What’s your work philosophy?
I make sure to always add some personal touch to any task, no matter how simple it is.Â
What’s your style mantra?
“Everyone of us has a story to tell, and sometimes, all it takes is a piece of accessory to make a statement.”
“As unique as every girl is, so shall be her accessories!” – (Just two of my quotable quotes!)Â
Lala wearing our Shirt Dress in Peacock.
When I’m not working on Lala Garcia MANILA…
I'm either catching up on me-time at a nail spa/salon or would rather be spending quality time with my husband, family, &/or friends.
What's your favorite South Sartorial piece/s and why?
An instant favorite South Sartorial piece of mine is the haltered maxi dress! I just love how elegant it looks (be it with the Floral or the Peacock prints) & how easy & carefree it can be worn from day time to date nights.
Here's Lala obviously feeling torn between our Maxi Dresses. Â She even posted this on her page and got great responses. The winner was our Floral Maxi Dress! ;)
To keep you in the loop, Like Lala Garcia Manila on Facebook and follow them on Twitter and Instagram!Â
Photos courtesy of Lala Garcia.