Some Things About You!

Many people view the benefit of yoga as some weird discipline that involves yogi’s contorted in unnatural positions, doing strange acts of the body, and living on a mountaintop somewhere in India. I personally remember a television documentary many years ago featuring a yogi that had his tongue split, using it to clean his sinus cavities! Anyone interested in yoga has probably also seen images of yogi’s supporting great weight with their genitals. In this modern age, much has been learned about the benefit of yoga. Yoga practitioners achieve greater mobility, longer life, and internal happiness through their practice of the art. Yoga as we know it today is aimed at uniting the mind, body, and spirit. The mysticism of the Hindu discipline is no longer a myth, and is reachable by all willing to learn. Yoga practice is roughly grouped into three categories – the Yoga Postures (Asanas), Yoga Breathing (Pranayama) and Meditation. These categories embrace physiological, psychological, and biochemical effects. In addition, clinicians have compared these results against the Western practices of jogging, aerobic exercise, and weight training, and find results comparable. The most popular style of Yoga in the West today is Hatha Yoga. It is designed to focuses on the physical well-being of a person and believers in the practice consider the body as the vehicle of the spirit. Ananda Yoga, a classical style of Hatha Yoga, uses Asana and Pranayama to awaken, experience, and take control of the subtle energies within the body, and focuses on the energies of the seven Chakras. Anusara (a-nu-SAR-a)yoga is defined as “stepping into the current of Divine Will”, “following your heart”, and “moving with the current of divine will.” This new style, which was developed by John Friend, is defined as “yoga positions that flow from the heart.” It is heart-oriented, spiritually inspiring, and is based on a deep knowledge of outer and inner body alignment. It is based on the principles of Hatha Yoga and biochemical practices. Students of this discipline base their practice on attitude, action, and alignment. Ashtanga yoga could possibly be the perfect Yoga for those looking for a serious workout. Ashtanga was developed by K. Pattabhi Jois, and is very physically demanding. A series of flows, moving quickly from one posture to another, is utilized to build strength, flexibility and stamina. This style is not good for the beginning practitioner, as it requires 6 series of difficulty. The physical demands of Ashtanga are not for the casual practitioner beginning the journey of yoga fitness. Bikram Yoga, named for its founder Bikram Choudhury, is practiced in a room with a temperature of up to 100 degrees. Twenty six Asanas are performed in a typical session, and focus is on warming and stretching muscles, ligaments, and tendons. Each pose is accompanied by Kapalabhati Breath, the “breath of fire.” Practice of this style promotes cleansing of the body, the release of toxins, and ultimate flexibility. One must be in very good physical shape to practice Bikram Yoga.

Check with your physician before undertaking any type of exercise , including stretching.

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Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention. So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye. It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product. Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss. The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.