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For all of Bills denial and deflection he feels so truly lonely in this and every other world. His family and community never understood him to the point it drove him to madness. Every human he went to ended up hating him. Even his henchmaniacs, the closest thing he has to family don’t truly understand him. But then he meets Ford. And at first Ford is just another gullible rube primed for his evil plan to take over the world. But what he doesn’t expect is that Ford gets him. Ford sees all of his weird and his strange and his sometimes scary and Ford adores him for it. He’s had people follow him in fear and in desire for riches and fame but Ford is just so excited to be lucky enough to be blessed by Bill Cipher the great muse himself. Even if Bill would never admit it, it must have felt for once like he was truly seen. And for a moment he could pretend like he wasn’t lying. Like he really was the great muse he said he was and like ford was truly his partner, his closest companion. Close enough to tell him his tragic backstory close enough to remember his birthday, close enough to be so deeply scared and upset when every lie he told once again comes crumbling down that all he can do is lash out in pain and anguish. The pain of Ford seeing him the same everyone else did made him so much worse. He didn’t know what else to do other than double down.