1. RESEARCH THE HISTORY OF FASHION
Itâs important to know the history of fashion, iconic fashion designers, and how different cultures have impacted fashion. Having this knowledge allows you to make better informed decisions about the pieces you buy for your store, helps you to plan for the future of your clothing business, and shows how youâre a fashion expert.
Fashion shows are big for inspiration. Seeing the creativity that goes behind the clothing will inspire you to come up with your own ideas for your clothing line. Pay attention to the styles, the models, makeup, and try to connect with designers that you like. You may decide to partner with these designers in the future, so itâs important to start building those relationships.
A Trade Show is where you find and connect with wholesale vendors, factories, see new styles before theyâre released and more. This is also a great networking opportunity to meet with other business owners and factories.
Always budget. In the beginning, itâs important to know how much money you need to get started and how that money will be spent. Even when you start making money from your business, understand that you need to allocate money back into your business for products, photoshoots, marketing, etc.
You have to have the motivation to outwork everyone around you and that may require hundreds of late nights and early mornings, missing trips/vacations/parties, business trips during the holidays, etc. As a business owner, the choices you make now will affect your business and your bottom line so be mindful that youâre devoting the time and efforts to make your business successful.
Donât waste your time trying to figure everything out on your own. Having a mentor gives you awareness into possible challenges and roadblocks so you donât have to experience them. Mentors have knowledge, resources, and a network that could save you time and give you access to more money and resources than you would be able to get on your own in less amount of time. Some mentors for you could be successful boutique owners, fashion designers, creative directors, or anyone who has expert knowledge in an area that youâre unfamiliar with.
The more people you know, the more people that know your business. The more people you know if high places, the more chances you have of your business being shared with more influential people. Make it a point to find the right people to network with to advance your business.
Never stop learning. Education doesnât stop after high school, college, or after you start working or owning your business. Dedicate time each day to learning something new about fashion and or business. The more you know, the more money you can make. The less you know, the easier you can be taken advantage of.
9. INVEST IN MARKETING/ADVERTISING
No matter how amazing you think your business is, that doesnât mean your business will be a hit. Even if you have a big grand opening and do great in sales the first days/weeks, it doesnât mean that your business will always have high sale days. Itâs important that you allocate money in your budget to promote and advertise your business. If only you, your friends and family know about your business, youâre not doing enough marketing/ advertising.
10. ALWAYS MAINTAIN A POSITIVE ATTITUDE
Bad days will come often when youâre running your boutique. Customers will leave bad reviews. Sales wonât always come in. People will leave negative comments on your posts. Whatever happens, always maintain a positive attitude and keep going. Donât be discouraged by the challenges or negativity. Instead of getting angry, repurpose that energy and allow it to push you to work harder, faster, stronger, and better!
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