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Don’t we make this mistake often, as we get carried away? We forget what uninitiated people are willing to remember. And try to stuff them with information, which they obviously reject and forget. #marketing #message #connect #memorable

It’s almost like love at first sight! If the consumer likes you, it’s biggest achievement for the brand and its marketing team. And if they continue to ‘stick’ with you in happy marriage, your success is universe-big. All you do is keep the interest alive.

As we peak towards the much awaited FIFA WC Final, just imagine, all this mayhem over a ball that we’ve all kicked around. Yet, it engrosses the whole world!

Children learn by observing, listening, imitating. Their storytelling skills evolve from us. After all, a great story needs no reason to believe or product efficacy. Just interestingly educate, engage and entertain.

High decibel, noise, frequency, all are key to raise awareness, interest, desire. In today’s world it’s a little different. Message, media, frequency has to be smart to break through the clutter hitting the consumer.

The fence called ‘impossible’ is easy to find. It needs gall, intelligence, determination to jump over it. Many do, run away from the pack, be the indomitable.

Magnetism and stickiness. Two traits brands dream of. If achieved relevantly, draws them like bees to nectar.

Yes. Even as individuals we do need marketing and branding. We are, perhaps, nobody without them.

Always that last mile. How do we put it for that smiling acceptance and that instant like. It’s a battle fought every day. And every time the consumer wins!

Brands influence us deeply. Especially in our youth, when we absorb at our best. Whatever we do, a brand’s impact is immense.

Isn’t the World getting even smaller? And so personal! Understanding people is now micro. Not macro anymore.

Our life revolves and evolves around content. What’s right, what’s enough, what’s its impact, is the challenge. The ability to differentiate between them is the key to success.

Consumers come in all sizes, shapes and mindsets. Our communication must make them feel not just good, but great. That’s when they’ll start befriending the brand.

It’s delicate. When should customer service be proactive and when should it be reactive? The debate goes on.

Yes. She’s difficult and she’s fickle. It’s not easy to be liked by her or be her friend. But some manage to, with creative simplicity and insightful ability.

What’s the right strategy? Difficult to fathom. Often it’s judgement or hit-and-run. Either way, you’re never really sure.

There was a time when knowledge came from the Dictionary and the Encyclopedia. Today, it’s AI teaching us.