Let's talk about Ideas

a trip from my home to today's outing costs $13 and two-way trips would cost me $26. thanks to hailo's initiative, which gives every new user a $10 credit, i used mine and my spouse's, thus saving us the money.

many third-party apps have proliferated here, thus giving users many trial opportunities. LTV or Life-time Value is an important metric in e-commerce and start-ups. will these acts give rise to high customer acquisition or a low-time gain; highly ferocious ground battle for market domination?

“Sometimes the consumer doesn't know what he (or she) wants. And if he doesn't know what he wants, market research cannot give you the answer. Hence in some cases product launches and campaigns should be executed completely by a marketer’s instinct. Marketers still need to lead consumers,” said Mukesh Kumar, (pictured) head of marketing for Maggi India light meal business, Nestlé India, at Marketing Magazine’s Research Asia Interactive conference

i think content strategy beats everything nowadays. when you pitch, you paint a story. Story is Content!

#Laiwang or alibaba IM tools is making story now - see here: http://socialmediainasia.blogspot.sg/2013/11/laiwang-already-got-more-than-10.html#!

likewise, we see #LINE #whatsapp #WeChat emerging. LINE is building a community whom wants to communicate on a daily basis "for free". that's no all, they want an interesting way to communicate, thus "stickers" come along. this is a form of content. Content = Community >> there's a buzz where people talks about in digital world! LINE is introducing LINE Mall http://www.hardwarezone.com.sg/tech-news-messaging-service-line-introduce-video-calls-music-and-line-mall

with content, there's community. it's become a community with shops, thus marketing services & solutions are logic path for any business entities. what do you think?

Source: http://www.huffingtonpost.com/2013/11/12/grant-snider-year-of-parenting-comic_n_4261947.html

Huge data collection across multiple touch points

Firm/loose grip over data due to explosive and overwhelming information

Social media proliferates and grows into big data

Permission marketing becomes a norm

The sign of facebook or social media may be coming into a decline when people fail to engage via a social network other than online

http://www.cinemablend.com/pop/What-Deal-With-Giraffe-Facebook-Profile-Photos-60222.html

 http://www.ibtimes.com/facebook-giraffe-riddle-challenge-spurs-profile-photo-changes-thousands-users-1444646

http://www.digitalone.com.sg/news/article/27564e

don't get over-excited.. #photoshop can really make wonders! I want to make a great content video with photoshop editing component!

Creating a pay-per-click strategy: purchase keywords directly related to your brand name. A lot of people may skip this step because they believe that it is not necessary. Let's review it again

Someone without any knowledge in this field might assume that if a person searches for a company or website it is not essential to purchase your brands keywords since people are already directly searching for you. Yes, I have that thought as a Beginner 

They take it as wasting money on people that are most likely already going to click on your site. Here's why:

Protecting your brand name. This is the most important reason to purchase your brand names keywords. Since the keywords are going to be very specific and matching your brand name, you will get a high quality score because your ads are so relevant to when the person is searching for your brand name. Click becomes cheaper, so purchasing your brand name will always be cheaper than more generic keywords. If you are not purchasing your brand name in these campaigns it allows other advertisers to purchase your brand name as a keyword at a much lower cost since you are not purchasing it. This is due to low amount of competition on those keywords. This allows your competition to potentially steal traffic from your website.

More "properties" - think of it as your assets. When you purchase your brand name keywords, it means that when someone searches for you they will see multiple links to your website which gives you an even larger portion of the SEM ecosystems, creating an even higher probability that they will click on one of your ads, or organic listing. Giving you more traffic than the competition that is buying your brand name as well.

Custom ad copy. When you make an ad you can put what ever content into the ad that you want, as long as it follows advertising policies that is, this gives you the opportunity to advertise something that someone might not see when they just see your organic listing. For example, your company just came out with a new product and you want people to know about it, you can easily updated your ad copy and the ads will start showing within a few minutes. Organic listings change at a much slower pace because SEO takes time and generally use bots to crawl your website and they populate the content of the organic listing with what ever they believe is the most relevant.