Jan 21, 2014
VICKI ZHAO (ZHAO WEI) FOR LAIWANG AD CAMPAIGN
Short appearance on Laiwang´s latest TV Ad: "How long has it been since you got in touch with them?".
(Laiwang is a mobile messaging app owned by Alibaba Group.)
January 2014.
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VICKI ZHAO (ZHAO WEI) FOR LAIWANG AD CAMPAIGN
Short appearance on Laiwang´s latest TV Ad: "How long has it been since you got in touch with them?".
(Laiwang is a mobile messaging app owned by Alibaba Group.)
January 2014.
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building a community with content
i think content strategy beats everything nowadays. when you pitch, you paint a story. Story is Content!
#Laiwang or alibaba IM tools is making story now - see here: http://socialmediainasia.blogspot.sg/2013/11/laiwang-already-got-more-than-10.html#!
likewise, we see #LINE #whatsapp #WeChat emerging. LINE is building a community whom wants to communicate on a daily basis "for free". that's no all, they want an interesting way to communicate, thus "stickers" come along. this is a form of content. Content = Community >> there's a buzz where people talks about in digital world! LINE is introducing LINE Mall http://www.hardwarezone.com.sg/tech-news-messaging-service-line-introduce-video-calls-music-and-line-mall
with content, there's community. it's become a community with shops, thus marketing services & solutions are logic path for any business entities. what do you think?