Best SEO Tips, Tricks & Tutorials

1. Comma splice 2. Comma usage 3. Critical grammar and spelling checks 4. Genre-specific writing style checks 5. Grammar rule explanations 6. Grammarly Editor 7. Microsoft Office integration 8. Missing articles 9. Misspelled words 10. Multiple device document access 11. Native desktop apps (Windows and macOS) 12. Outdated spelling 13. Performance stats 14. Personal dictionary 15. Plagiarism detector 16. Repetitive words 17. Vocabulary enhancement suggestions 18. Weak adjectives 19. Word definitions and suggestions

ZIK Analytics group buy is a leading e-commerce market research tool. It helps sellers find profitable items to sell on eBay and shows them how to sell their items fast by ranking them on page 1.

TikTok is already there – but in 2021, we will see more influencer partnerships between known-profiles. In this space – collaboration is key, and brands can see how influencers working together will ultimately generate more content and will increase the audiences numbers.

Effective Video Marketing Tools And Tips For Video Marketers

Another week, another roundup of everything that’s happening in the world of SEO, PPC, social media, content marketing and more… Wednesday Amazon’s Prime Day fuels other retailers’ online sales According to new data from Adobe Analytics, large retailers have already seen a big jump — a 64% increase — in their US eCommerce sales thanks to Prime Day on Monday, July 15, when compared with an average Monday. Niche retailers, which Adobe classifies as those that bring in less than $5 million in annual sales, saw a 30% increase in online sales on Monday. Tuesday Google launches new social network Google is introducing, its fifth bite of the social media cherry with rollout of Shoelace, following failed attempts with Google Buzz, Friend Connect, and Google Plus. The differentiator the launch is that it encourages and facilitates real-world connections in our digital age. Events and activities are called Loops, and users are invited to organise and participate in Loops (the equivalent of Facebook Events). It also gives you the opportunity to explore a new city or meet new people. Users will be able to search by interest and Shoelace will off the ability to do things with people in your immediate area who share the same common interests. It’s being launched on small scale, with the app currently in an invite-only test in New York City. Google Plus was retired in April 2019. Source: Google Monday GMB glitch? A number of SEOs have reported having Google My Business (GMB) listings suspended after adding a short name to their profile, according to Search Engine Journal. Short names were introduced in April as a way of allowing businesses to create custom URLs for their GMB listings. Now it has become apparent that adding short names is causing legitimate business listings to get suspended and removed from SERPs: Hey @searchliaison people are getting suspended seemingly at random on GMB when they set a short name, is this another bug? — Joe Youngblood (@YoungbloodJoe) July 3, 2019 Google Shopping to incorporate UGC Google Shopping is bringing customer photos to the product reviews sections of advertisers’ listings. Reviews are accessible from the “View more” option on mobile Shopping ads or by clicking on the star ratings in a listing. A Google spokesperson told Search Engine Land that customer photos are in the first stages of rolling out and that the feature is only available in the US for now. Source: YotPo The program is not related to the new Google Shopping experience that is coming to the US, Google confirmed. Further monetisation for YouTube stars YouTube is introducing new monetisation capabilities for creators, including Super Stickers and new tiered Channel Membership levels, as well as adding more merchandising partners. The announcements came during VidCon in Anaheim. YouTube Super Stickers, to be launched in the “coming months”, are animated graphics that feature a variety of designs across different languages and categories, including gaming, fashion, sports, music, and food. These build on the existing With Super Chats, during which fans can purchase messages that stick and are more likely to attract the attention of creators during live streams or Premieres. According to YouTube today, 90,000 channels have received Super Chats. It is the top source of revenue for 20,000 channels, with some streams making more than $400 per minute. Channel Memberships mean fans can support personalities by paying $4.99 per month for unique badges, new emojis, and special perks. YouTube is now introducing membership levels, a highly-requested feature. Creators can set up to five different price tiers for access to exclusive live streams, extra videos, or shoutouts. Neal Mohan, YouTube’s Chief Product Officer, said: ” We’ve been testing levels with creators like the Fine Brothers Entertainment on their REACT channel, who have seen their memberships revenue increase by 6 times after introducing two higher-priced tiers.” Keep up to date with all things digital and search marketing by signing up to our blog, or check out our resources to take your efforts to the next level with our industry leading insights. The post This week in search marketing [15/07/2019] appeared first on Click Consult.

We’re pleased to add yet another agency award win to our ever-growing collection Last night, in The Grand Ballroom of The Montcalm London Marble Arch, we were delighted to kick-start the summer award season with an impressive win at the inaugural ceremony of the UK Digital Growth Awards, picking up the prestigious title of SEO Agency of the Year 2019. Brand new for 2019, the UK Digital Growth Awards aims to reward and celebrate exceptional agencies, tools, websites, campaigns and talent that have driven digital growth and sales across all sectors and demonstrated real and tangible results to the bottom line. Going into the event we knew it would be tough challenge to receive the top honour, being featured in a category alongside some of the UK’s leading digital marketing agencies made it even more special to walk away as the UK’s SEO Agency of the Year. Speaking about the win, CEO at Click Consult, Matt Bullas, said “After the growth and expansion over the last 12 months, this award is testament to the hard work and dedication of the team here at Click Consult. “We have spent the last year looking at the development of our service proposition to react to industry change and client requirements and we are proud that we’ve enhanced our SEO services to accommodate these. “It’s fantastic to see the processes and strategies our SEO team have generated are having a direct impact – not just for our clients, but on the industry as a whole.” Want to know what an award-winning agency can do to improve your brand’s online visibility? Get in touch with our experts today for a free review of your organic search performance. The post Click Consult named SEO Agency of the Year 2019 appeared first on Click Consult.

Data science is becoming widely used by companies of all sizes, from local SMBs right up to huge corporations such as Amazon. But what exactly can retailers gain from this new technology? Product recommender systems are often the first thought but curating better product suggestions isn’t the only way to use data science in retail. Below are four other use cases worth exploring if you want to maximise conversions and generate more sales. 1. Data-driven price management You may love ‘happy hours’ and hate Uber price surging, but both practices share the same baseline idea – bump up the profits depending on the market conditions. Can retail companies get as good at attracting customers during ‘off hours’ and capitalising on high demand when the need is there? Yes, if they know how to piece their data together. According to Deloitte, price management initiatives can boost profit margins by 2%-7% in just 12 months, generating an ROI of 200-350% on average. But few retail companies are actually taking advantage of this opportunity, mainly due to: Low data maturity and analytics culture Lack of visibility into all of the channels, product portfolios and customer segments. Both issues are relatively easy-to-fix if you have a data science team and, once your data is prepped for analysis, you can choose to experiment with several price management strategies: i) Personalise your discount/pricing strategy Data science allows you to map similar customers into clusters based on their past behaviours and determine the ultimate price/discount combo that will make them convert. Source: McKinsey ii) Create segmented pricing If you are not ready to go granular and personalise prices on a per-user level, you can still adjust your prices and offerings to cater to different audience segments. For example: Value pricing – pitch a coupon or an extra discount to the bargain shoppers if they are buying at a convenient time (for example, they want winter boots in summer) or look at old inventory you need to clear out. Standard pricing  – pitched to the majority of your buyers.Premium pricing – sweeten the deal for the premium-tolerant audience segment with an extra perk such as extended warranty (or another offer they are likely to respond to). iii) Offer competitive real-time prices Comparison shopping is at a peak with 87% of customers shopping on Amazon checking the price against the brands/retailer website. Considering how good Amazon is with price surging, manually benchmarking your prices with the competition is no longer viable. But with the help of data science and predictive analytics, you can create an advanced system that will help you automatically adjust prices depending on market conditions and competitors’ moves. 2. Data-driven attribution modelling Conversions still remain a sore spot for retail companies. According to Wolfgang Digital’s new E-commerce 2019 KPI report, the average conversion rate in the EU retail sector is a meger 1.7% – the UK scores top. And yet, despite the relatively low benchmarks, most companies still focus on traffic generation versus conversion optimisation. It may seem that playing the numbers game is a good strategy (more traffic = more sales) but you can actually get more with less by drilling down deeper into your analytics data and identifying which channels bring the best ROI and secure the highest conversions. Data-Driven Attribution Modelling – a custom model mapping conversions and sales to respective touchpoints/channels in a customer’s journey – can help you with that. This model shows what kind of marketing sequences lead to the most sales, what creative assets play a major role in the process, and why some customers did not end up converting. The kind of insights you can get include: Determining whether Facebook retargeting ads or local inventory ads contribute more towards conversions. Pinpointing campaigns that aren’t yielding any ROI. Scooping the affiliates who increase the probability of conversions. 3. Intelligent cross-sells and up-sells Effectively cross-selling even a small-ticket item can lead to massive profit increases. One furniture retailer decided to pitch an item worth 6% of their average order value (AOV) to shoppers. In just 41 days post-implementation, they had increased AOV by 4.6% and secured an additional $180,000 (£142,400.00) in monthly revenue. Using data science in retail can help you increase profits without running numerous A/B tests. And you can even pitch personalised offers to different customer segments to further pump up conversions and sales. Adding predictive analytics to the mix will give you an extra edge: you will be able to see exactly when to upsell/cross-sell to meet your business goals.   For instance, you can create an algorithm to identify the key value items (KVIs) and key value categories (KVCs) that are making a big difference to your bottom lines and pitch them accordingly to different shoppers. Those can be: Perceived value drivers: products that remain popular with all customer cohorts for a long period of time.Traffic drivers: high-demand products that are purchased in high-volume all the time or short-term demand products that fly off the shelves (e.g. a trending accessory).  Basket drivers: items that are often purchased together with other products, such as an air mattress and a foot pump. Assortment perception drivers: products that are likely to prompt the shopper to get related items in the store (e.g. a matching tie for a shirt). 4. Customer Lifetime Value Modelling Determining who your most profitable and loyal customers are is relatively easy these days. But, traditional analytics fails to tell you when those shoppers are starting to purchase with less frequency, what leads to that and why they switch to a competitor altogether. Data science can help you explore those root causes. You can identify the dependencies between different customers’ choices/behaviours and apply that data to predict their future actions. Here are a few examples of what you can achieve with CLV modelling: Order attribution: Learn which marketing channels bring in the most loyal customers; and what campaigns contribute most to repeat purchases. Cost of acquisition vs lifetime value: Identify the areas for trimming costs when targeting different demographics with high LTV potential. Optimised retention offers. Reach out with the right pitch at the right time to re-activate individual shoppers. Add more purchasable items to the mix. Use data to increase the selection of purchasable items in your inventory by knowing exactly what your shoppers need. If you feel that your marketing budgets are growing, but your sales numbers stand still, exploring how you can use data science in retail may be the right option for you. Yes, it may sound like a lofty investment, but the ROI is definitely there. If you need advice, call our specialists today on 02392 830281 and we’ll be happy to help. The post Data science in retail: 4 use cases to help you increase sales appeared first on Vertical Leap.

When it comes to planning a social media strategy, it can be easy to fall into the trap of coming at it exclusively from a digital perspective. On the other side of the coin, live activations can also often be planned and implemented with the social media element shoe-horned in as an afterthought (please stop with the giant Instagram frame cut outs, no one actually wants to share them). The real problem here is treating marketing activities in silos, as well as not going back to the basics of considering how the audience actually behaves and why they would feel compelled to share or recommend something. People trust people but, more importantly, they trust their friends. The most powerful ambassadors at any brand’s fingertips are their own customers. The eternal problem is getting those customers to engage and share in an authentic way. Tactics like competitions can be an easy way to boost numbers, but increased engagement and followers does not necessarily equate to real tangible value. The majority of sharing also now takes place on “dark social” apps such as Messenger and WhatsApp, presenting another challenge for brands, with consumers preferring to share content privately rather than on public forums. So how do you cut through in a space you can’t see? The simple solution is factoring in real-life experiences when planning your digital and social media approach. Whether it be something simple like a permanent in-store “Instagrammable” moment, or a fully integrated experiential activation, some of the most impactful branded moments and campaigns have been from taking a social-first approach that also seamlessly blends online and offline. Anyone who has studied marketing learns about Maslow’s Hierarchy of Needs and how it applies to consumer behaviour. If it was updated for 2019, right next to WIFI we’d have “cool pics for my socials”. Cool pics for the Insta is almost as important as WIFI these days. An excellent example is Now TV’s giant Jeff Goldblum statue. Celebrating the 25th anniversary of Jurassic Park, giant Jeff could be seen all over social media last summer alongside Now TV branded deck chairs, as well as attracting plenty of media coverage (and its own Wiki page). Source: Now TV Blended real-life activations are also an excellent way for heavily regulated brands, such as beer and spirits, to connect with consumers while minimising the risk of falling fowl of the regulators. Promoting alcohol can be tricky on non “age-gated” spaces such as Instagram but creating highly ‘grammable experiential moments (where people are presumably ID-ed at the bar) is an effective way of ensuring your brand stays visible on consumer timelines at peak moments. Asking customers to share photos of their drinks can be a risky business but creating a cool experience that’s essentially designed to look cool on Instagram, such as Aperol’s Spritz Social events, and you’ve got guaranteed social buzz. Source: Aperol Spritz Yes, actually creating real life things can be a lot more expensive than a digital-only campaign. However, in today’s always-on world where the average attention span is constantly getting shorter, real-life experiences are likely to make a longer lasting impact. Many savvy retailers are already seeing the value of using physical space for social moments – if you look at the Old Spitalfields Market tag on Instagram I guarantee you’ll see at least a few photos of folk posing next to the Daniel Wellington phone box. It’s a prop that lives there all year round and ensures brand visibility on social on a daily basis without the inhouse marketing team having to lift a finger. Source: Instagram If you would like to find out more about how social & experiential could benefit your brand, get in touch. The post Social Is Not Just An Online Platform appeared first on FOUND.