Pop

The End.

It’s with humility and heavy hearts to let you know that we are shutting down Pop. The app is removed from the App Store, and we’ve discontinued support for the service.

Pop launched in Spring 2015. It was great.  We shared our vision, and users the world over gave us a shot by giving us space on their crowded screens.

But we didn’t get where we wanted to go.

We had ambitious plans: daily stories, group conversations, voice-to-text, Apple Watch goodies, and more. Unfortunately, the mechanics of an mobile app company in the current startup environment is not viable for independent developers. We’d rather stop now instead of providing a subpar experience to users. 

We think communication can be so much more meaningful in the context of human relationships. Small emotive gestures of our friends’ faces -- popping up on our screens throughout the day -- became magical when they combined to tell a larger story.  

We’re still awfully excited about the future of messaging. There are lots of amazing things to come. 

But, our time has come to an end. Our team has agreed to a good opportunity to work with some awesome folks. Before we go... thank you so much -- friends, family, investors, and users across the world -- everyone who gave us the chance to make something great.

W00 - that's us in Gizmodo's Best Apps of the Week! <proud>Yay.</proud> 

We're so humbled and encouraged by your response to Pop after one week of being on the App Store. With your help, we can make Pop the raddest way to see, hear and talk with the people who matter to you.

We’re stoked to release our first version of Pop, a one tap video texting app for your superfriends. We designed Pop to make it easy to share spontaneous thoughts and moments vividly without the hassle associated with phone calls. Think Skype, minus the connectivity problems and time commitment. 

We made Pop because we missed our friends - the ones who exist in real life - not the pretend versions on social media. When was the last time you shared a laugh with a friend from back home? That's a huge difference from liking their profile photo update.

To get to the heart of conversation, Pop uses the most potent expressive tool out there - your face! Finally, we can graduate from emojis to expressing thoughts with our actual faces. Imagine that!

We've combined video with a quick messaging interaction so whenever you're thinking of a friend, you can reach out with one tap - it's like a text but much more expressive. We've also made it lo-fi to be friendly on your data wallet and at the same time, make you look extra good in any lighting situation. Yep, Pop makes you look better.

Ok, enough from us! Try it for yourself.  Pop is now free in the App Store. 

We'd love to hear what you think. You can email us at [email protected]. 

Thank you for your support.