Scillbee

Whether you are a business or blogger or charity organization, you want your website to get discovered in the search engine when the audience searches keywords relevant to your website. Off page SEO plays a crucial role in achieving so. If done strategically it gives you unmatched organic traffic and a higher ranking. If you have recently created your website and having trouble with Off Page SEO for your website? Here’s the best guide for it!

CONQUER OFF PAGE SEO WITH CONTENT

Great content is the basis for a thriving website as far as marketing along with SEO is concerned. Coming up with great content that is shareable is a nifty way to obtain more and more organic backlinks to your website and or blog. However, keep in mind that badly written content, plagiarized content, content that contains deceptive titles will not get ranked high. So, remember to research regularly in order to maintain flawless content that is original and intriguing on your website.

UTILIZE THE POWER OF SOCIAL MEDIA

Digital marketing courses are highly in demand and are just one click away. The era of online courses makes it easy to enrol any of the courses directly from the couch of your house.  For more information: https://www.scillbee.com/digital-marketing/

Entrepreneurship courses develop your inner entrepreneur and teach essential life skills such as public speaking, problem-solving, and coming up with new ideas.  For more information: https://www.scillbee.com/entrepreneurship/

Today, there are lots of personality development courses available on the internet that will help you get out of your comfort zone and strengthen your confidence in public.  For more information: https://www.scillbee.com/personality-development/

Entrepreneurship courses develop your inner entrepreneur and teach essential life skills such as public speaking, problem-solving, and coming up with new ideas.  For more information: https://www.scillbee.com/entrepreneurship/

As a digital marketer, the business you handle may have many business goals, so it’s essential to understand the branches of digital marketing to achieve these goals. Each of these categories of digital marketing has a precise role to play in your business.

Here are some of the most common Digital marketing courses types and the objectives involved in each one. Let’s begin

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your online content or business so that when a user searches a certain keyword, your content or business pops up as a top result for searches on the search engines.

Search Engine Marketing (SEM)

There are two ways your business can rank higher on Google; the first one is SEO that we discussed above, second is Search Engine Marketing (SEM). SEO is for unpaid or organic results, whereas SEM is for paid or inorganic results.

Content Marketing

According to CMI, Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and acquire the target audience – to drive profitable customer action.

Social Media Marketing

Social media, as the name suggests, it’s a type of marketing that involves content creation and distribution through social channels to drive user engagement and sharing.

Affiliate Marketing

Smart passive income defines it as – Affiliate marketing is the tactic of earning a commission by promoting other people’s (or company’s) products.

Influencer marketing

You must have come across Instagram profiles of an individual who are not celebrities but have huge numbers of dedicated social followers. Yes, they are influencers.

Email Marketing

Have you given a thought about the emails you receive from different brands? Why do they send you emails regularly? Whether it’s an offer email from OLA or a snapshot of a news article from The Hindu, your inbox is always flooded with these emails. Well, this is the practice of email marketing.

What is the in-demand skill to learn?

How to build a career in a new and most growing industry?

What is the best marketing growth hack to scale business?

Well, if your fingers often type any of the sentences mentioned above on the search engine, then you must have come across the term ‘Digital Marketing’ on it.

Because of the growing demand in multiple sectors; Digital Marketing is one of the most searched skills on the internet. It started popping up in the west (mostly in America) in the year 2000 due to the rapid growth of the internet. However, in India, the skill came into practice around 2009 or 2010.

As stated earlier, the demand for digital marketing is increasing day by day, and hence one can explore multiple career opportunities with this skill.

But before you go and start chasing the sources and materials to learn this skill, you should understand the basics of digital marketing that will show you the path to learn this skill without any complications.

So, let’s cut to the chase and understand the basics of Digital Marketing.

Go ahead and get the answers to 6 essential questions about Digital Marketing.

1.      What is marketing?

2.      What is Digital Marketing Blogs?

3.      What is the difference between digital marketing and internet marketing?

4.      What are the branches of digital marketing?

5.      Why is digital marketing important for businesses?

6.      Which is the most important type of digital marketing?

What is Marketing?

Marketing is a process of identifying customers for a product or service and making it accessible to those customers through different mediums of communication.

What is Digital Marketing?

Marketing of a product or service by using any electronic medium of communication is Digital Marketing Blogs . The first digital marketing happened when the first time someone promoted a brand through radio.

Few examples of digital marketing:

· Branded SMS you receive on your phone.

· That big screen in a shopping mall where you see any brand’s video advertisement.

· Radio ads you listen to while driving your car to the office.

· Bank’s services announcement you see on an ATM.