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As a digital marketer, the business you handle may have many business goals, so it’s essential to understand the branches of digital marketing to achieve these goals. Each of these categories of digital marketing has a precise role to play in your business.

Here are some of the most common Digital marketing courses types and the objectives involved in each one. Let’s begin

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your online content or business so that when a user searches a certain keyword, your content or business pops up as a top result for searches on the search engines.

Search Engine Marketing (SEM)

There are two ways your business can rank higher on Google; the first one is SEO that we discussed above, second is Search Engine Marketing (SEM). SEO is for unpaid or organic results, whereas SEM is for paid or inorganic results.

Content Marketing

According to CMI, Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and acquire the target audience – to drive profitable customer action.

Social Media Marketing

Social media, as the name suggests, it’s a type of marketing that involves content creation and distribution through social channels to drive user engagement and sharing.

Affiliate Marketing

Smart passive income defines it as – Affiliate marketing is the tactic of earning a commission by promoting other people’s (or company’s) products.

Influencer marketing

You must have come across Instagram profiles of an individual who are not celebrities but have huge numbers of dedicated social followers. Yes, they are influencers.

Email Marketing

Have you given a thought about the emails you receive from different brands? Why do they send you emails regularly? Whether it’s an offer email from OLA or a snapshot of a news article from The Hindu, your inbox is always flooded with these emails. Well, this is the practice of email marketing.