Greetings, dear reader.

Interesting copy strategy from the New Yorker here. If you don’t want to sign up for their newsletter, you have to click “Reject offer.” It’s a rather crude option, forcing the reader to deliver a verbal glove-slap to the face to a publication they’re likely fond of, or, at the very least, engaged with—they’re on the website, after all. Why not let me politely decline with a “No thanks” or “Not right now?” Guilt-tripping readers may lead to a short-term boost in sign-ups. And I suppose you could argue it’s on-brand, reflecting the magazine’s upper crust leanings. But to my ears, this choice comes across as needy, manipulative, and downright uncivilized—the tonal antithesis to everything that makes The New Yorker great. 

Full screen ahead! Look, puns are risky—every writer knows that. But when you find one that conveys the strategic benefit AND your enthusiasm for the product, well, it’s game over: the pun has won.

Simply brilliant.

Great tone on this headline. Direct (Click the install file) but casual (to finish up). Nicely done!

God dammit, I think. Why didn’t I write that? That’s the feeling I get when I see a headline like this. It skips right past the product (services) and goes straight to the emotional benefit -- the thing every person who visits this website wants to feel: Ahhhh. I don’t have to worry about that anymore. Smart, thoughtful, and altogether infuriating work. Bravo!

Brilliant.

What a line.

Simple, effective. The image does the heavy lifting, but the copy is strong. I like the added touch of “Editors.” Feels exclusive.

Show and tell for designers! What a lovely little encapsulation.

They say “better” is not a differentiator, but “brand” certainly is. Love this simple, effective line from Casper. 

“Last step!” A thoughtful and caring little message on the Pinterest signup flow. It gets you to focus on what’s to come, rather than the personal information you need to give up right now. “Come on in” is the cherry on top.

This headline is a lesson in how to turn good copy into great copy. The first line alone would get the job done. But the second line is what brings the idea to life.

Read the line beneath the logos. By making the companies the stars, Slack looks great. Because it’s not about their product in a vacuum, it’s about how their product is actually doing some good in the world.

This New Yorker headline sells mobile with wit and style.

Sounds sort of scary. Instapaper could probably get more Adds by providing an example that puts this permission in context. 

This headline is such a huge, sweeping promise that it ceases to be meaningful. Plus it’s a bit insulting. Why not something like “Take your career to new heights.”? That would be more encouraging and relevant. 

Problem, solution, call to action. Solid banner series from Google.