Samantha Wheelwright

Assisting 

From my research, looking at the five different genres of photography I am going to look at fashion advertisement. I have slightly changed the genre instead of it being just fashion photography i am going to look at fashion advertisement and how fashion is used by companies to advertise their products.  i want to change my research slightly as I feel their is a lot more to learn with fashion advertisement than just looking fashion photography because most of the photographs taken in fashion are to advertise products and companies new range. 

My Question

I have come up with a few questions to use for next year, these include;

- How does fashion advertisement change due to its audience?

- Why do we use images to advertise fashion?

- How has social media improved fashion advertisement?

- How does fashion advertisement put pressure on people to look good?

- How much post production come into the final image?

I have found it really hard to pick one question so to fit all of these topics under one question i am going to ask;

Family Final Shots

Been in the BBC for eight years,

Works in a team of 100 people,

A few things we believe in:

- Never letting wonder go to waste,

- The value of quality, craft and creativity,

- Balancing creativity with pragmatism,

What we do?

Started on 25 December 2007. The brand is more than just the logo, Discreetly magical. The web page and app are functional and smart allowing people to easily look through and find what they want.

Its a collaborative process.

- UX&D

- Product

- Editorial

- Technology

- Marketing

Balance consistency with optumussation across devises.

Helping people with getting familiar with the inlayer service. Every devise works the same way making it easier. A coherent experanace thats tailored for you and where you are.

Get to know your audience.

Identifying and thinking about real user needs, optimise for find and browse. Creating categories on the interface, showing most popular and A to Z. Let people find what they are looking for and then show them other things they may wish to watch. Peoples behaviours change with what they watch the programmes. 

Discover, Define, Develop, Deliver.

Inspiration

To  make new technology you need to look at old technology and how we can improve it.

Using technology to create a dress.

- Pleasure

- Protection

- Function

Moving your thinking beyond the literal.

Scanning the side of head then creating knitwear that matches the shape, creating items of clothing.

GTECZ in Germany that do a similar thing but with concrete.

Screaning the scan on to the model to create shapes and outlines of dresses.

TOP TEN

1) Paco Rabanne.

2) Programs and their dual use for fashion.

3) Anouk Wipprecht. Changing the print as you wear the garment.

3) Laura Michaels "Body Topography" 2010

4) Helen Furber " Icica Wedge Boot" 2010

5) Rob Elford jewellery 2012

6) "Cute Circuit" 2012

Inspirations

Personal Campaign to protect drawing as a language in the creative process.

Spontaneity

Imagination

Vision

Everything starts in her sketch book.

1) Paul Klee 91879-1940)

Teacher in the first art school - The Bahaus

He believed that you could communicate everything with lines

2) Picasso and David Hockney

There is space around what you are drawing.

3) It doesn't have to be a master piece.

4) Galleries

Just walking around and looking.

5) Media space in the Science Museum.

6) Photokina Cologn 1963

Photographic images. The model must lay still for ages for the photo paper to be exposed.

7) Tim Walker

Somerset House

Uses all media styles.

"The british are coming" Vogue 2009

Goes on London buses and finds his individuals for his work. Birds of paridis

8) Nunheadart trail.

Networking, collaborating. 

Open house so everyone can see your work. Created a logo, no funding, drawing on windows to advertise. Create an interest by not telling the full story. Got funding through the window drawings. 

Inspirations

1) Coffee cups - their structures. 

His team created a building on the idea of stacking coffee cups

2) Hair - Braided hair 

How the hair is braided to move hot air up and away from the body. This relates to the structure  of buildings and how they should be ventilated.

3) Bees - How they fit all the group ion to a small space.

How the building combines both city living and a rural space to breath.

4) Objects that make our heart race.

Ikengo - a spiritual totom pole.

5) Flowers - the structure of how they grow.

Colourful. space. potent use of shapes.

6) Homeless people

A bag with the last few items of a persons life.

Turning a bag in to a housing space for the person. An inflatable space. Can be used for all sorts of spaces, small office. small playroom

7) A school made from bricks that came from a match stick box.

120 footballers turned up to play football for this event and ended up making bricks. How you will make a difference in your life.

The National Portrait Gallery is an art gallery in London housing a collection of portraits of historically important and famous British people. It was the first portrait gallery in the world when it opened in 1856.

http://www.npg.org.uk

2) Man Ray.

Man Ray (born Emmanuel Radnitzky, August 27, 1890 – November 18, 1976) was an American modernist artist who spent most of his career in Paris, France. He was a significant contributor to the Dada and Surrealist movements, although his ties to each were informal. He produced major works in a variety of media but considered himself a painter above all. He was best known in the art world for his avant-garde photography, and he was a renowned fashion and portrait photographer. Ray is also noted for his work with photograms, which he called "rayographs" in reference to himself.

http://en.wikipedia.org/wiki/Man_Ray

3) Rankin

John Rankin Waddell (born 1966), also known under his working name Rankin, is an English portrait and fashion photographer.

Waddell was born in Glasgow and brought up in St Albans, Hertfordshire. Whilst studying accounting at Brighton Polytechnic, he realised that his interests lay elsewhere and dropped out, taking up the study of photography at Barnfield College Luton and then London College of Printing. During this time, Rankin met Jefferson Hack, with whom he formed a working relationship. The two decided to start a magazine together called Dazed & Confused once they had graduated.

In 1999 Hack and Rankin founded Dazed Film & TV, a production company that would produce their first mast-headtelevision broadcast ever, the four hour special Renegade TV Gets Dazed, for Channel 4. In December 2000 Rankin launched his own quarterly fashion magazine, RANK. He also publishes Another Magazine, Another Man and more recently "HUNGER".

4) The Photo Book

The photography book takes us on a journey through familiar and strange moments in time, immortalised by great, unknown and innovative photographers from around the world. Since its birth over 150 years ago, photography has undergone a number of twists and turns in its progress from a pratical means of documentation to an art from with its own icons, heroes, galleries and collectors. Arranged in alphabetical order by photographer, THE PHOTOGRAPHY BOOK brings together 500 inspiring, moving and beautiful images of famous events and people, sensational landscapes, historical moments, sport, wildlife and fashion. Each photograph is discussed in detail, bringing it to life and giving us an understanding of this art from which is so influential in our everyday lives. A simple system of cross-referencing enables easy access to photographers working with a similar approach or using different means to capture the same subject. 

The Photo Book

Getty Images, Inc. is an American stock photo agency, based in Seattle, Washington, United States. It is a supplier of stock images for business and consumers with an archive of 80 million still images and illustrations and more than 50,000 hours of stock film footage. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing and communication departments).

Getty has distribution offices around the world and capitalizes on the Internet and CD-ROM collections for distribution. As Getty has acquired other older photo agencies and archives, it has digitised their collections, enabling online distribution. Getty Images now operates a large commercial website which allows clients to search and browse for images, purchase usage rights and download images. Costs of images vary according to the chosen resolution and type of rights associated with each image. The company also offers custom photo services for corporate clients.

6) Contemporary dance.

Contemporary dance is a popular form of dance which developed during the middle portion of the twentieth century and has since grown to become one of the dominating performance genres for formally trained dancers throughout the world, with particularly strong popularity in the U.S. and western Europe. Although originally informed by and borrowing from classical, modern, and jazz styles, it has since come to incorporate elements from many styles of dance,[1] but due to its popularity amongst trained dancers and some overlap in movement type, it is often perceived as being closely related to modern dance, ballet and other classical concert dance styles.

http://en.wikipedia.org/wiki/Contemporary_dance

People watching or crowd watching is the act of observing people and their interactions, usually without their knowledge. This differs from voyeurism in that it does not relate to sex or sexual gratification. Eavesdropping may accompany the activity, though is not required.

People watching is often an activity that people do to gain a first impression or simply for fun to pass time.Anyone can people watch, but it works best in a crowded, populated area. Some key things to do are to eavesdrop and watch body language. Many writers and storytellers get inspiration through people watching.

http://en.wikipedia.org/wiki/People_watching

8) Old black and white films

Old black and white films have always inspired me. I feel their is so much more depth in black and white photography and films shot in the same way enhance the beauty and elegance of the women in the films. They become more romantic and emotional because you have stripped away anything that may distract the audience, enhancing the mood and feel to the photographs.

The 20 Greatest Black-and-White Films Ever Made

By Chris Wilson   |   Saturday, April 17, 2004

1. Sunset Boulevard (1950) Billy Wilder’s film noir classic about the decay of Hollywood is alternately hilarious, shocking and extraordinary. William Holden plays a broke screenwriter who literally stumbles into the driveway of a seedy mansion owned by Norma Desmond (Gloria Swanson), a forgotten silent movie star. The old movie diva is trapped in the past. Poor Norma dreams of making a comeback and Holden becomes her screenwriting gigolo. One of the greatest films ever made and certainly the greatest black-and-white film in history.

2. Touch of Evil (1958) Orson Welles’s film noir masterpiece elevates in classic status year by year. Its brilliantly choreographed opening shot (lasting well over three minutes) will be studied as long as there are lovers of cinema. This seedy tale of murder and corruption is highlighted by Welles as a love-struck cop matching wits with narcotics officer Charlton Heston. The entertaining plot twists and turns like a ride at the carnival. A great example of Welles’ matchless directorial style.

3. The Seventh Seal (1957) Ingmar Bergman’s breathtaking Swedish film is one of the universal classics of cinema history. Max Von Sydow plays a knight returning from the Crusades to eventually play a game of chess with Death (Bengt Ekerot). En route, we see witches, flagellants and victims of the Plague. Allegorical Medieval tale questions the meaning of life like no other film in history. A dreamlike, brilliant work.

4. Raging Bull (1980) Martin Scorsese’s fierce biography of self-destructive boxer Jake LaMotta is tour-de-force filmmaking. Robert De Niro plays LaMotta, a man tormented by demons both in and out of the ring. Jake is a frightening, unforgettable character unable to control his basic instincts. The fight scenes are brutal black-and-white ballets.

5. My Darling Clementine (1946) Called one of the most perfect Westerns ever made, John Ford’s poetic version of the gunfight at the O.K. Corral is a beautiful masterpiece. Ford’s direction of a Sunday church social framed against the open sky is one of the great scenes in cinema history.

6. Schindler’s List (1993) Filmed in Poland, Steven Spielberg’s masterpiece ranks among the greatest films ever made about the Holocaust. It’s a haunting motion picture about heroism and despair. Spielberg doesn’t flinch from the horror of this subject matter, and the result is a stark examination of the eventual strength of the human spirit.

7. Sullivan’s Travels (1941) Writer-director Preston Sturges’s classic film remains his most unforgettable screen effort. Sturges combines romance, Hollywood satire and a social message into a screwball package. John Sullivan (Joel McCrea), is a successful director of Hollywood fluff, but he’s now determined to create cinematic art. Sullivan hits the road disguised as a tramp. His journey eventually leads to a darker, depressed world having little use for the socially realistic movies our hero wishes to make. Sturges’ profound conclusion reveals a surprising emotional truth about filmmaking art.

8. Night of the Hunter (1955) This grim masterpiece – the only movie directed by actor Charles Laughton – mixes German expressionism, religion and fantasy in an intensely furious brew. Robert Mitchum plays a demented preacher who stalks a boy and his sister because he suspects the kids know where a stash of stolen money is hidden. Unforgettable imagery includes the preacher’s ominous shadow, a magical boat ride down a teeming river and the sinister tattoos of LOVE and HATE. A haunting, influential work of art.

9. Metropolis (1926) Fritz Lang’s legendary silent sci-fi is a classic example German expressionism. Brilliant, vibrant images of a futuristic society and an oppressed workers’ revolt are amazing for their time. Symbolic and disturbing, this film is a cautionary tale about a future where machines dominate man.

10. Psycho (1960) No film has ever really matched the impact of Alfred Hitchcock’s horrifying masterwork. More than just a demented shocker, Psycho is also a creepy character study where Hitchcock skillfully fools you into identifying with Norman Bates, and then pounds us with the shower scene – the most famous moment in cinema history. Anthony Perkins is brilliant as Bates, the awkward manager of the Bates Motel. The blood runs black in this film, and it has never been more terrifying.

11. Pandora’s Box (1928) This German silent classic was so erotic it was banned for many years. The beautiful Louise Brooks stars in director G.W. Pabst’s expressionistic tale of an openly sexual woman headed down a path of eventual destruction, and a date with Jack the Ripper.

12. Top Hat (1935) Grace, elegance and talent highlight one of the greatest musicals ever made. Fred Astaire and Ginger Rogers dancing to the music of Irving Berlin provided art deco escapist entertainment for a Depression-era audience. Director Mark Sandrich gave us the perfect screen couple dancing “Cheek to Cheek.”

13. On the Waterfront (1954) Marlon Brando’s greatest performance in Elia Kazan’s electric account of life on the New York waterfront. Incredible performances by some of the greatest actors in history highlight this extraordinary example of old fashioned filmmaking. Boris Kaufman’s photography and Leonard Bernstein’s music set the standard.

14. To Kill a Mockingbird (1962) Gregory Peck gives one of the ultimate performances in film history in Robert Mulligan’s moving drama about racial unrest in the Deep South. Spectacular sets and crisp dialog highlight this classic version of Harper Lee’s novel.

15. The Haunting (1963) Robert Wise’s moody film is based on Shirley Jackson’s brilliant novel. A repressed women must deal with the ghosts of Hill House, and like her, we are terrified by dark whispering shadows in the dark. Intense terror, aided by the eerie black-and-white photography. One of the great horror films ever made.

16. The Big Sleep (1946) Film noir at its finest, guided by the great director Howard Hawks. Based on Raymond Chandler’s novel, Humphrey Bogart gives one of his most memorable performances as detective Philip Marlowe. Moody and fascinating tale, with the legendary chemistry of Bacall and Bogart. Trust me, this foggy mystery could have only been made in black and white.

17. Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb (1964) Stanley Kubrick’s scathing black comedy examines a Cold War between the U.S. and Russia gone deadly wrong. Stunning performances by Peter Sellers, George C. Scott and Sterling Hayden. One of Kubrick’s finest films (which says a lot) is also one of the most perceptive satires in history.

18. Invasion of the Body Snatchers (1956) One of the great science fiction films of all time, director Don Siegel gives us a near-perfect examination of a paranoid Cold War America circa the 1950s. Brilliant performances highlight the story of small town residents being duplicated by pods. A terrifying film.

19. Manhattan (1979) Arguably one of Woody Allen’s greatest films shows New York as you have never seen it before. Brilliant Gordon Willis cinematography simply adds to the terrific story of friends finding and losing love in the Big Apple.

20. Night of the Living Dead (1968) George Romero’s zombie classic set the standard for hundreds of horror films to come. Unlucky folks are trapped in a Pennsylvania farm house, trying to fight off flesh-eating zombies and eventually each other. Incredible tension with an authentic feel. A nightmare come to life.

21. The Best Years of Our Lives (1946) William Wyler’s heartbreaking and moving ode to WWII veterans returning home from combat. A near perfect film, with a nostalgic portrayal of suburban America leading in to the 1950s. Hugo Friedhofer’s musical score is one of the greatest in film history.

22. Young Frankenstein (1974) Mel Brooks hit the jackpot with this puppy, one of the great box office hits of all time. But Brooks respected his subject matter, making a near-perfect parody of old-time Universal horror films – including Bride of Frankenstein – which could only be created in glorious black and white.

23. The Defiant Ones (1958) Stanley Kramer’s insightful story of two escaped convicts (Sidney Poitier, Tony Curtis) chained together while on the run in the Deep South. Symbolic tale is highlighted by fantastic supporting performances and an unforgettable ending.

24. The Bicycle Thief (1949) Italian director Vittorio De Sica’s moving masterpiece tells the seemingly simply story of a man who loses his bike, and the difficult week he spends with his son. One of the most beautiful films ever made.

25. Portrait of Jennie (1948) Director William Dieterle’s haunting tale of lost love told from the viewpoint of tortured artist Joseph Cotten. He meets a ghost in Central Park (in the form of the lovely Jennifer Jones) and eventually paints her mysterious portrait, the final shot in Technicolor. One of the most underrated films of all time.

10) Fashion Magazines

I love just to flick through the pages of magazines such as Vogue and Harpers Bazaar to see the how the photographers are capturing the models using the lights and the angles of the camera. 

Vogue

Vogue is an American fashion and lifestyle magazine that is published monthly in 23 national and regional editions by Condé Nast. Vogue means "in style" in French.

In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States, sponsored by Kristoffer Wright., its first issue published on December 17 of that year.Turnure intended for the publication to be a celebration of the "ceremonial side of life," one that, "attracts the sage as well as debutante, men of affairs as well as the belle." From its very beginning, the magazine was meant to target the new New York aristocracy, establishing social norms in a country that did not value class and ceremony nearly as much as England or France. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs for its male readership