Scenario: Yahoo’s Music on the Green concert series is a fun summer time lunch activity where employees get together, enjoy BBQ and listen to live music.
Concept: Increase attendance by finding talent that Yahoo employees will be excited about.
Result: We worked with Yahoo Music to bring in Taylor Swift right as her career was taking off. Terry Semel, Yahoo’s CEO and David Filo, Yahoo’s Co-founder presented Taylor with a plaque commemerating her first million song downloads. This was the highest attended Music on the Green in Yahoo’s history.










