Robin Moore

Don't just take an experts word for it, user test it. Try UserTesting.com to trial your UX assets with 'real' people (plus - its a lot cheaper than renting a user testing lab!).

"The Icon Handbook" by Jon Hicks looks great. Must add to my reading list. Hit the title link for a sneaky peak.

Make sure you add in some click tracking, screen recording and heat mapping software to add to the data you are seeing in your standard google analytics package - hit the title to follow the link.

UPDATE - Looks like Merill Lynch have been prompted to making the fix (I'd love to take the credit). I wish I had taken a screenshot of  the page now - It just looked plain stupid for 2012!

Another good example of a data-exchange piece. In this case, a share to get the document call-to-action

Example of value exchange for an item. In this case an email address to get a document/resource. The follow-up email sequence works well too.

Part of the requirements gathering process for a UX project or build

What does a digital strategist do?

Lesson learnt: Don't set a count-down unless you know you can meet your own deadline.

As a sort-of-replacement, try the IAB directory.