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Carolina Milanesi, an independent technology analyst, said Google is trying to make its cash cow business — search — richer and more personalized, and it will make shopping easier. But there is a risk that users may have fewer choices about what to click. "Right now it's: I ask a question, I get a bunch of answers and I feel that I'm in control as to which answer I take, or if I'm looking for something, which product I'm going to end up buying. That is going to be less so going forward," she said. Milanesi envisions AI-enabled search and agents proposing products to consumers — perhaps even those they have requested — but with less clarity or choice around where it's coming from. "If you're going to say: 'I want a pair of Jordans, go find them,' you're not necessarily sure what steps have been taken and whether the AI has used a source or a store that was paid for and therefore came up in the search results," she said, "or if AI actually went and did their due diligence and picked the best for me as a customer."

And here's one from Time magazine (May 20, 2026):

While Google already has “AI Mode,” the company will now power the whole search bar through its new Gemini 3.5 Flash model.  Instead of the classic list of blue links, Google Search will now also generate a custom page with an AI-generated summary of what you’re searching about, which will then trigger a conversation with AI Mode on the main page, allowing users to ask follow-up questions—similar to the kind of layout you would see when opening ChatGPT.

And a little more from Time's article on how this may affect the websites that we are trying to search for:

tell me you love it. tell me it made you slam your laptop shut. tell me you brought it up at your college lecture about kink. key smash in all caps. quote the passage that made you think. i promise, we’ll love it.

However... as a fandom creator (writer and artist), I sometimes feel like too much pressure is concentrated on creators. I don't know if this is a frustration others share? Not only should we keep making things, but somehow we also end up becoming these central fandom figures who can feel pressured into responding to comments (or else we're called arrogant or ungrateful), making friends (or else we're rude for ignoring well-meaning people who reach out), and being the drivers and pillars of that community (running events, responding to memes, etc. – and everything falls silent if we stop). It's a lot of work!! I don't always have the time and energy to make things for fun and then also engage in all the ways people might sometimes feel entitled to because they enjoy my works.

I really wish that more "non-creating" fans in the community would discover their fandom power!! and not just rely on the visible "producing" creators to be the only people worth engaging with. It takes nothing more than passion to write a meta-post about a character or a plot point, or to create an ask game, or to DM someone else who you see posting funny tags – not just the creator! Maybe your followers have other tips for evening out the balance a little more?

Thank you for sharing your thoughts on this, anon. This is an observation I've seen in many parts of life, not just fandom.

A lot of people feel as though they need permission or an invitation of some sort in order to contribute. That's why I always end my answers by asking people to share their thoughts. I want to make it explicitly clear that I want people to add things into the reblogs (which I can then share out for more people to see) and the replies (which people can at least read even if I can't reblog).

I have heard fans who are readers but don't write fic say that they think they can't get an AO3 account unless they plan to post something. This is incorrect, of course, but a lot of people make that assumption.

I think at least some people (I don't know what kind of percentage) assume that someone who is writing fic or posting art or making podfics and video edits etc. has some sort of expertise that "allows" them to post.

People with less confidence or with less practice etc. sometimes need an extra nudge before they realize that they're welcome to contribute too. If that's the case for you, please allow me to say:

You are welcome to post in your fandom, even if no one invites you to. Even if you think you're not good enough. Even if your idea isn't "popular."

Start a conversation. Share a thought. Talk to folks who reblog cool shit. Be a folk who reblogs cool shit. You don't have to do everything in order to do something.