Reid Robinson

@hootsuite: A guide to starting your own #TwitterChat: https://t.co/XQuDQwzFEY Join our #HootChat at 12pm pst https://t.co/GUmcFfq0Te

@hootsuite: This Thursday on #HootChat, @mattddrchs leads a conversation on social media campaigns. Join us, 12PST / 3EST 👈 https://t.co/sTUmESV2zE

@hootsuite: Next week we're talking all about campaigns - how to engage your audience during peak seasonal activities. See you then ✌️ #HootChat

@hootsuite: For more on building your social marketing plan, join in on next week's @HootBusiness webinar! Register: https://t.co/ZSPn371k7E #HootChat

@leeodden: A8: You can’t score without a goal, so set clear social media marketing goals. Or at least a hypothesis of possibilities. #hootchat

@leeodden: A6: KPIs inform: are you on track or not? Network size, growth rate, sentiment, engagement, contribution to marketing outcomes. #HootChat

@leeodden: A5: Data informs social media strategy & ongoing performance measurement should inform re-direction & revisions. It's ongoing. #hootchat

@hootsuite: Q5: How often should you revise and adjust your social strategy? #HootChat https://t.co/2sYp4j2Y7Y

@leeodden: A4: Here’s a time-tested checklist of questions for developing a social media marketing strategy & plan: https://t.co/dR2tInOGIf #HootChat

@leeodden: A3: Overall marketing plans include social media components within it - social is ideally integrated throughout. #HootChat

@leeodden: A2: A social media plan is a guideline. It needs to be flexible. Social media is ripe with unplanned opportunities. #HootChat

@leeodden: A1: Companies often treat social media as a stand alone channel. Stop! Social is everywhere, & should be integrated. #hootchat

@hootsuite: It's time! #HootChat starts now, follow the hashtag to join in. If you're new to the chat, tweet a quick intro! https://t.co/EfrBh63XLm