Reduce Data

We really love the folks at Hubspot but we hate this really silly and biased blog on stats about display advertising. So, we decided to put a small rebuttal right here. Presenting 10 awesome stats about display advertising: 

1. Over 5.3 trillion display ads were served to U.S. users last year. (ComScore)

2. Display advertising is the cheapest way to gain mindshare of the users as when compared to TV or Print advertising. It costs tens of thousands of dollars to reach tens of thousands of users on TV. It costs hundreds of dollars to reach millions of users via display advertising. 

3. Display ads can be measured like no other kinds of ads - How much of the ad did the user see, how long did he see...These kind of stats are impossible in traditional advertising. The metrics are typically instantaneous and for the entire size of the audience. 

4. According to Nielsen, Display advertising grew 26% in Q1 2013 (1).

5. Display advertising is now being bought through automated transactions. These automated transactions last milliseconds (100 milliseconds including network delays; 1 second = 1000 milliseconds. By the time you might have read this blog, there might have been hundreds of millions of advertising transactions that might have occurred on the internet. (Source: IAB)

6. Machine Learning contributes a significant part of that decisioning as to which ad to buy. Machine learning is the use of Artificial intelligence techniques together with data to predict which ad might work. This process typically takes less than a few milliseconds. 

7. TV advertising grew by 4.2% last year whereas internet advertising (includes display, search) grew by over 26.6% last year.  

8. According to eMarketer, the volume of programmatic buying this year alone could top $3.63 billion.  This estimated has been revised multiple times. 

9. Facebook, Google, Twitter, Yahoo alone expected to get more than 50% of US display advertising revenues

10. In a Digiday survey to advertisers, advertisers cited the following considerations to increase digital ad spends. 78%said Improved clarity around ROI; 56% of advertisers said ability to verify the impact of digital advertising;  Surprisingly, no one cited Click Through Rate (CTR) as the metric to measure ad campaigns (2). 

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1. Nielsen report on Mediapost:

http://www.mediapost.com/publications/article/212658/tv-and-declining-newspapers-dominate-display-adver.html 

Reduce Data announces the launch of its Agency White label features. 

Key Problems Addressed Through This Feature

Small Agencies do not have their own consoles by which they can share data with advertisers., therefore

Agencies need to extract reports and present them to advertisers after adding their margins, using excel sheets. 

These reports have to be manually sent each week. 

This takes up valuable advertiser time which could be better spent on optimizing campaigns and dealing with customers. 

Our Solution

We have rolled out a simple, white label solution for agencies to be able to customize their look and feel (with logos) and most importantly manage their margins. The console provides them the ability to directly showcase real-time reporting offered by Reduce Data as their own with the margins included. 

Logo and Margins;  Creating Sub-Agencies

Advertisers can customize their console by editing their default agency or by creating a sub-agency. 

Advertisers can add logos to customize the look and margins that can be updated in all reports that are shown to advertisers. 

Inviting Advertisers to View Reports

You can invite advertisers to view reports with a simple add a user screen. Remember, all advertisers logging in will see your margins included in the reporting and will not see the pricing that Reduce Data charges the ad agency. 

The Hierarchy of Elements

Agency / Sub-agency: Parent structure representing an organization. On agency can have any number of sub agencies. Sub agencies CANNOT have more child agencies.

Account: An account represents an advertiser account. This can have dozens of campaigns within it OR users within the account.

Advertiser user: Is the user which can login under an account (and an agency) to view reports. Advertisers always see reports with agency margins included.

Agency Specific Reports

We provide three key additional report that helps agencies to manage sub agencies, accounts inside it. These reports include: 

Agency Report

Summary of all sub agencies and the revenues generated by them including margins made on all of those agencies. 

Agency Date-wise Report

Summary of all agency reports grouped by date. Agency Account Report

Summary of all agency accounts and revenues generated by agency accounts including margins made by the agencies. 

FAQs

Can I host this under my domain name?

In special cases - yes. Please do get in touch with us sales[at]reducedata.com

Can I customize the colors of the console?

This feature will go live soon!

What is the limit to the margins that ad agencies can add?

It is really upto you and your business. We have no say in the margins.

How many agencies can I have?

As an ad agency, you can create unlimited agency accounts on Reduce Data, unlimited sub-accounts, unlimited accounts and unlimited campaigns.

You can also create and invite unlimited advertising users who can be check out the console and see the campaign reports.  

Is there a platform fee, subscription to use these services?

There are no platform fees, subscriptions. You pay for the media you buy and consume.  

Is there a minimum spend to use agency white label or Reduce Data's platform in general?

No. We do not have any minimum spend requirements.  

Conclusion

We believe that we Reduce Data's white label capability will help dozens of small ad agencies the ability to effectively provide real-time reporting and a customized console to their clients while being able to leverage algorithmic buying.  These are some serious pain points that many agencies face and we hope that we have provided a simple but effective solution that addresses the same.

If you do have feedback about this product or would like to suggest enhancements, please get in touch with our engineering team - engineering [at] reducedata.com.

Here's what happened Appnexus Summit 2013 in NYC held earlier this month. 

Mobile Focus

Appnexus is focussing heavily on mobile in partnerships with Millennial Media (and jumptap, which has been acquired by Millennial). 

Ryan Christensen, VP, Product, presented the mobile accomplishments and announced that “general availability of AppNexus' mobile offering for buy-side clients, an update on the Millennial Media Exchange (MMX), new mobile volume statistics, and news that Netflix has selected AppNexus to power its mobile DSP”

Beta version that was launched 7 months ago is now available to the entire market and is currently working with few large ad networks.

The volume has drastically increased to 6 billion impressions from 150 million impressions back in Jan 2013. It is expected to rise as the company expands.

It has supported more than 60,000 campaigns and has more than 100 brands running mobile campaigns.

MMX (Millennial Media Exchange) launched in September, has expanded to European markets, Latin America and Asia. This partnership with Millennial will help AppNexus to extensively focus on mobile advertising going forward. 

How AppNexus Ensures Traffic Quality

Geir Magnusson, VP, Engineering, and Preethy Vaidyanathan, Senior Director, Product Management, repeated their goal for maintaining their standards of quality and zero tolerance policy for unacceptable activities on their platform.

Explaining the seven types of unacceptable activities, Magnusson added that AppNexus is combatting the activities with the help of Audit team, technical team and cutting edge technology.

What's Happening At Microsoft?  

Microsoft’s Esco Strong, Director, Digital Marketplace’s Strategy said in his blog, “First, I shared that Microsoft will begin to make inventory served via the Microsoft Windows 8.1 Advertising SDK available via the Microsoft Advertising Exchange in Q1 of 2014 via IAB ad formats and sizes”.

Outlook.com will start showing several ad ads and its inventory will be available through Microsoft Advertising Exchange which would help double the impression volume on the exchange.

Esco also announced that Microsoft Advertising Exchange will double its footprints geographically.

Improved RTB offering with AppNexus partnership on Mobile Advertising. Remember, Microsoft is an investor in Appnexus.

Appnexus Launches Tango - A social tool for bringing in interactions between buyers and sellers and to bring about efficiencies in buying. 

Tango was piloted in Europe and now is in general availability.

AppNexus Numbers

100M queries per day

About 26 % of inventory is rejected as invalid. 

$1B in ad revenue passing through its platform\

26 B impressions per day

We've been continue to engineer tools that help performance marketers meet their campaign goals. These tools inc

Reports That Include Performance Metrics

Reduce Data's reports now include full performance metrics including impressions  - won/lost, cost per acquisition, conversions etc. These metrics are based on the default pixel that you have selected to optimize.  As an example, if you select the "Location" report, you will see performance of the campaign by location.

Block Traffic That Does Not Work

So, you see traffic that is not converting?. You can simply block it now from within reports. Applicable to locations, devices, and a few other properties of campaigns. 

Leverage Machine Learning Driven Performance Optimization

Don't forget to drop a pixel (conversion, sale or mobile pixel) and optimize your campaign using our Machine Learning algorithms. 

Feedback?

We're happy to announce that two new data centre locations are going live to serve additional advertising traffic.  

These include: 

Germany - Serving European and some Asian Traffic.

Chicago - Serving Eastern US traffic.

These two different locations will help expand our footprint and serve more advertiser geographies. 

Both these data centre locations are deliberately small for now and we will scale appropriately as traffic loads and demands increase.

Reduce Data announces the availability of the custom report. A custom report can be used by advertisers to extract specific data /  metrics from their campaign.

This can be useful for advertisers who want a dataset (in a certain order) or one that is not readily available, sorted or grouped by using specific fields.   

Using the Custom Report

Navigate to Reports - > Basic Report  and select Custom Report.

Select all the desired fields that needs to be in the report (see screenshot). 

Select the field to "group by". Default is always date.  Additionally, group by location (country) is available for now. 

Click on generate to see the table updated below. You can export this data as a CSV. The report is available instantly with no delay.  

Questions or Feedback?

We'd love to hear from you.

We are happy to roll out several new user interface upgrades that provide more control to the advertiser, especially those who are concerned about performance.

Default Pixel

Reduce Data introduces the concept of a  default pixel with this release. So what is a default pixel?

A pixel is a piece of code that enables us to track some action. All campaigns can now have one default pixel of any type (conversion, landing page, mobile download etc) as a default pixel.  A default pixel is that pixel which the Reduce Data's machine learning system uses to optimize the campaign.   Remember that there can only be one default pixel per campaign.

After choosing the default pixel, advertiser can then select specific campaign goal enabling Reduce Data to automatically choose the best data model and algorithm for optimization. For example, if you choose a Cost Per Acquisition (CPA) goal, Reduce Data's algorithm will focus on a lower CPA goal with the default pixel in mind.  

Let us now look at the UI Changes.  

Create A Pixel 

Advertisers can create a pixel from within the campaign screen.

Various pixels are available for various goals.

For example, you can create a conversion pixel and optimize for conversions. Or Create a mobile download campaign / pixel and optimize for mobile downloads.

OR Select An Existing, Default Pixel

After navigating to Create Campaign -> Auto optimization, advertiser can select an existing pixel created for this campaign. 

Select The Kind Of Optimization Needed 

The next step is to select the kind of optimization that is best suited for the campaign goals.

Cost Per Thousand Impressions (CPM) = tells the machine learning system to aim for lower effective CPM bid rates. 

 Cost Per Acquisition (CPA) enables lower cost per acquisition optimization

Click Through Rate enables higher click through rate optimization. 

Selecting Cost Per Click (CPC) enables lower cost per click.

Summary Data Within All Reports 

There are a couple of minor changes to the reports well. These include a summary table on every report:   

Tabular Report Changes

The tabular report (within all kinds of reports) has been upgraded with the following changes

Metrics for tracking performance. Advertiser get full set of metrics including bids / won and lost by the kind of report - for example if you were seeing regions, you will see how many bids were won / lost and all related metrics for that table.

CPA is calculated per type of report, example by region or by device.

All reporting is on the basis of the default pixel that advertiser selected earlier. CPA is automatically calculated using the default pixel. 

Feedback? 

Summary

Reduce Data enables B2B advertisers to reach their target users (also businesses) by using audience data from third party platforms. 

Our deck, hosted on slideshare provides more information on our solution offering. 

Are you a B2B Marketer and skeptical about Display Advertising? 

Introduction 

B2B marketers often think that display advertising doesn’t really help them and the importance of display advertising amongst other mass media marketing (television, radios or billboards) often gets hidden. According to B2B marketers, mass marketing is not an effective tool to drive in customers because very few audience are the potential customers, while other impressions delivered are wasted. 

However, Investing on Brand Awareness is equally important. It is just that lack of understanding lies on how the placements of display ads are done on websites. Many people, while surfing online comes across different banner ads posted in various websites, but are unaware on why the triggered ad targeted them.

Knowing the target audience helps in identifying the publication, ad networks or sites one should be working with and hence acts as a trigger for B2B Advertising. Many B2B marketers enjoys the marketing reality aided by the internet – getting to the potential customer, where they migrate online, is now within the reach of B2B marketer via data-driven audience targeting.

Display Advertising Approaches For B2B Advertisers 

Here are a few approaches that can help B2B advertisers to reach their audience are as follows

Targeting users by category of sites: 

The easiest way to reach B2B advertisers is to reach visitors on sites that are B2B focussed. Many online websites cater to a particular niche group of users. These websites also display ads that fall into their category. For instance a fitness categorical website would display ads related to gym products, dietary supplements et al. Advertisers can buy them direct or through Ad exchanges which have made it possible to reach the audience in all the websites listed in particular category.

Audience Segmentation: 

Many platforms provide mechanisms to reach audiences of a specific category. For example, using Reduce Data’s audience targeting capability it is possible to reach B2B audiences across various businesses, targeted by NAICS codes OR using parameters such as size or categories of companies. This audience data is behvioral data that is sourced by third parties such as Semcasting. This is probably the best way of reaching out to B2B audiences and NOT spending display ad spends. See the presentation at the end of this slideshow for more information on reaching B2B audiences using audience segmentation and targeting. 

Reaching B2B Audiences using Retargeting

By retargeting your ads to the potential customers, who has visited your website but failed to sign up or make a purchase, helps in reminding that they have missed signing up or to purchase something. This kind of targeting helps in focusing better on those clients who have showed interest at a minimized cost.

B2B Advertising Myths: 

B2B Audiences are not available online

This is a myth because B2B Audiences are available online much like all other kinds of audiences and can be reached with the right kind of audience targeting.

B2B Marketers only buy pay-per-click ads: 

Though this is the truth today, B2B Marketers are shifting budgets to display advertising because they cannot get mind share purely on the basis of pay-per-click ads. Display advertising is the best way to gain mindshare and build your brand.

Display Advertising can be expensive: 

Display advertising is not expensive but dealing with various large advertising networks can be intimidating with many forcing some minimum spends. Generally to use display advertising there are no minimums but some networks might enforce minimums like $5000 for an audience buy campaign which is NOT as expensive as getting an ad placed in a business magazine. 

Read more about other myths about display advertising at http://www.saleschase.com/blog/2011/11/03/6-common-b2b-advertising-myths/ 

Reduce Data's Solutions for B2B Advertisers

Almost all marketers expect performance (leads, sales etc) out of all kinds of advertising. This is expected but what they overlook is the impact that display advertising has other goals than just generating leads. 

So what are they and how can display advertising help you?

Display Advertising Helps Build A Brand And Increase Its Mindshare

Brand building is a long exercise that takes years and one that takes a lot of money. Your product might have a great logo, an awesome website and an even better user experience. But without reach, it is as good as something that doesn't exist. Display advertising helps companies increase awareness of their brands. If your brand is already very old but has low awareness, display advertising can help raise awareness.

Display Ads Help Deliver Powerful Messages 

Sample Ad shown below. Disclaimer: Reduce Data claims no affiliation with the brand / ad shown below.

Question: Can you deliver such a powerful message with a text ad?

Increasing Purchase Intent

Display advertising has proven to increase the purchase intent of a given product, thanks to the constant exposure of the product to the target audience. Not only that, thanks to a higher recall, display ads can also directly leads to increased sales.

Remember, Display Advertising Is About Increasing Mindshare.

 Display advertising is all about getting mindshare and increasing reach to your target customers. Your product / brand needs to be exposed to the target audience enough times so that it can get to a point of influencing the decision at the time of purchase and display advertising precisely does that effectively.

Don't Fall In The, "Our Brand Is Well Known" Trap.

Unless you belong to this list, or you're in the top 500 brands in your region, chances are that your brand really doesn't matter. Most customers don't remember the differentiation (between two similar products) unless it is constantly reminded to them. Most won't take the best airline unless they were reminded of how awesome the experience would be. 

What does this really mean?. You would still need to get your brand out there in front of the customers visually, so that they can remember, recall and at some point all of this will translate into a purchase. 

Driving Performance Using Display Advertising

Display advertising may not instantly deliver results. This is because you are not trying to sell the product when the user is searching for the product which is the case when it comes to search advertising.

 If you are up your performance advertiser and expecting ten conversions $100 spent, display advertising might be the wrong choice for you.

Display advertising can deliver traditional performance such as conversions, leads or direct sale when ads are targeted well and when the right tools are used.

The wrong approach: Buying low-cost, high-volume ad inventory in order to drive performance. That approach may not always work and there is no guarantee of the safety of the kind of content where your brand will appear.  There is also no guarantee whether the inventory and the conversions that are being driven is by real humans or by bots. 

The right way of buying display ads: Display advertising when used along with behavioral, audience targeting, retargeting  dynamic creatives and measurement tools can deliver consistent, quality conversions. It is an art and science that takes time to master.

About us: Reduce Data is a programmatic advertising platform that delivers highly optimized ad spends. Visit our website for more information. 

Ready To Get Started?

From the article: 

India's growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the country is not necessarily an early adopter market, and so ad technology companies bringing programmatic there are investing significant resources in education.

"It's a very early market and there is still a lot of hand-holding that we have to do," explained Asif Ali, CEO and founder of Reduce Data, an advertising analytics and optimization platform that is transitioning into a DSP. "Advertisers are definitely excited about RTB, but I would not say they are willing to put the money into it."

Reduce Data presents a series of videos called Data driven conversations where we talk about industry related topics.

Search advertising or display advertising: What is the best choice for first time advertisers who want to promote their products

Companies / startups trying to promote their products are often faced with various advertising choices. Do Google search ads work better or does banner advertising (also known as display advertising) work better?. Newer entrants like Facebook and Twitter and LinkedIn ads have added to the available choices. So how does one choose the best platform to start advertising?

You must have a clear goal before you get started. What are you looking to achieve? Is it acquisition of new users, to promote your brand awareness amongst a specific target audience or is it simply to drive new visits to your website.

Performance Marketers, Agencies and Ad Platforms

If your goal is to simply acquire users, your best option may be to work with performance marketers/advertising platforms who work on a cost per acquisition basis. Such platforms typically charge you per sign-up, call or per sale. Keep in mind that while these platforms will deliver you users or sign-ups they will not guarantee about what kind of sites or content received the ad. What this means is your ad might appear within undesirable content or sites.

Search Advertising

Search advertising is controlled mostly by Google and it works by putting ads targeting specific keywords. The key thing about search advertising is that you cannot brand your site using search and it almost always is displayed around some user generated activity such as searching for something.

Using Display Advertising For Your Branding Campaigns

If your goal is to promote your brand, raise awareness about your product or to reach specific target audiences then you might want to consider working with display advertising platforms. Display advertising platforms typically buy inventory on an auction model from various advertising exchanges or publishers. Learn more about Programmatic advertising through our previous blog entry.

The key thing with a programmatic platform is that media is bought only when the right target audience has been identified. If not that impression can be rejected. Target audience may be identified not only by targeting parameters but also by audience demographics and variables which might describe the audience.

A note about Facebook Ads: Facebook ads are also display ads because they are shown to the users based on the user profile and less around the kind of content that the user is searching or viewing. 

Data Driven, Audience Segmentation and Programmatic Optimization Are Driving Display Advertising

Display advertising is optimized by leveraging third party / first party audience data and is typically bought either through a direct placement at a flat price or programmatically using a real-time bidding (RTB) auction. A programmatic auction leads to more efficient buys of audiences that are extremely relevant leading to better ROI. Modern display platforms also process large data identifying patterns leading to improved placement of ads. Data driven optimization, audience targeting and programmatic buying are primary reasons why Display can be a better choice if harnessed properly. 

Facebook Ads And Google Adwords

Google ad words or Facebook ads are becoming the two common small business platforms to deliver advertising. 

Through Google adwords and Facebook, you can buy search, display or social ad units. These are great choices for advertisers who want to spend small amounts increment each month and wanting to manage their advertising by themselves.  Both platforms allow you to reach a specific target audience without detailed optimization. For example if you want your campaign to meet a certain cost per acquisition goal or a certain click through rate, it may not be possible to do it well. Also, these platforms tend to be at a disadvantage when it comes to larger media spends simply because they are tuned to sell ad space and not tuned to help your campaign succeed at the lowest possible rates.  

Our suggestion is that you do not use these platforms directly when you’re ad spends are fairly large. Reasons are explained in the next paragraph. 

Conflict of Interest

Google and Facebook are both the sellers in this process and clearly it is in their best interest that they sell the advertising space at the highest possible price. Most small advertisers tend to ignore this fact and this plays a role in the pricing. You may be buying media at prices higher than you should be. You may be buying all matching users at the same price whereas the value of the users might really be different. For example someone might take a lot more time (and ad spend) whereas a user might take a lot less time to convert. Would you buy both users at the same price? Would you buy ad space which is higher priced which could have been bought for a far lower price?

Our Recommendation

If you have small budgets, say less than $2000 a month, it makes sense to use search based or Facebook ads and buy media directly. Make sure that you track campaign performance on a day-to-day basis to ensure that your campaigns are meeting your performance goals. 

When you have large at spends or want performance and yet have some branding goals, we would recommend you to work with a Demand Side Platform (DSP, like Reduce Data) that can help you buy media programmatically. Such media is typically optimized to meet your campaign goals, through an auction where advertising is bought on a per impression basis. 

The ability to buy media on a per impression basis vis-à-vis a standby has big advantages simply because you only buy audiences that are necessary for you ignore those which are irrelevant. Secondly, the ability to buy through an auction means you can value the user and buy the user at a higher value when necessary or buy the user at a low value when the user is not valuable enough. 

 Read about programmatic advertising to understand how modern display advertising platforms work.  Without a clear understanding, you might end up spending a lot of money and not see satisfactory results. 

Key Tools That Might Help You Advertise Better

·        Keyword planner tool: Google has an interesting tool called keyword planner tool which allows you to input a range of keywords or keyword groups and get estimates of all related keywords.This removes a lot of guesswork in trying to understand the campaign. 

·        Use Google analytics' custom Dashboards: Google analytics is a very impressive tool that has a lot of features to help track website visitor data. Its dashboards / custom dashboards offer can be customized on a per site basis. If you have different landing pages for different campaign you can create different custom dashboard for each campaign with metrics relevant to the campaign. Google analytics also allows you to import third-party data to use within the dashboard.

·        Ad serving tools: Some advertisers prefer to use third-party ad serving tools in order to aggregate all ad serving in a single location for spends on different platforms. Tools like DoubleClick DART, Flash talking, site Scout are commonly used.

·        Advertising Analytics, Verification and Attribution tools: It is not uncommon to use Google analytics as an advertising analytics tool for adwords based campaigns however, you cannot use it for regular display advertising campaigns. In order to aggregate and analyze campaigns you can use an ad serving solution with basic reporting or a full-blown advertising analytics solution that audits and verifies your ad spends independently.  Most of these solutions are typically useful if your campaign budget is large and tools like Adometry, Comscore, Adobe Marketing Cloud, Doubleverify are commonly used.  

·        Performance tools for Mobile: Performance tracking tools can help track performance of mobile advertising campaigns and to improve ROI from an independent point of view. This becoming common with most performance mobile advertising campaigns where the advertiser is promoting a mobile app. Tools like HasOffers, Kochava etc are the most commonly used tools. 

·       Mobile Analytics: Sometimes it makes sense to use a separate proven mobile analytics solution because Google analytics may not serve the purpose for mobile apps based campaigns. In this case you might want to use a full-blown mobile analytics such as Flurry to get deeper insight into your visitors.

Ready To Start Advertising?

Reduce Data is a programmatic advertising platform that leverages big data to deliver significantly better ROI.

Facebook feed ads are ads that appear as a Facebook Feed Story. 

See the Progressive Insurance example below. 

Native Actions

There are many native call to actions (which is standard on a Facebook post) including a the ability to Like the ad,  share the ad, click on advertiser provided action item or to be able to like the promoted fan page. 

Facebook News Feed Ads Drive High Engagement Rates 

This ad format is driving very high engagement rates simply because of the fact that it takes prominent real estate in the centre of the user’s screen and is highly engaging like all other Facebook posts. It is because of this reason, it is said to have high viral propensity. 

Things You Need To Know About Facebook News Feed Ads

Facebook News Feed ads are typically placed via the Facebook exchange and are bought per thousand impressions (CPMs). 

Higher bids means surefire placement! Check with us at Reduce Data as to what are the local rates in your region.  Bid high - $18 for international traffic and then start working downwards.

News feed campaigns has built in reserve price which means you won't win if your bid price does not match at least the reserve price in your loation.

Higher insertions lead to more repeat impressions thanks to the viral nature of Facebook feeds in general. More people liking drives up more displays than you bought. 

CTRS are from 0.25 - 10%.

Facebook will reject your ad campaigns if there is not enough organic content that can drive virality, so keep that in mind. 

Users who engage with the news feed ads by through Likes or Shares drives further viral impressions for your ad campaigns. Remember that these viral views are free but they will still drive clicks!

Fans and friends of fans are easy to reach via the news feed Ads. Make sure the creatives are rendered properly with the right amount of text and content that can actually go viral.

Facebook News feed ads are all about Virality. We hope that this quick guide helps you to understand Facebook news feed ads.

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Get In Touch With Reduce Data

Reduce Data offers a Unified platform for Mobile, Tablet and Desktop Channels.

With Reduce Data, you can target and reach audiences using the following targeting features.

Target by Country, State, City or Zip Codes

Reduce Data offers simple targeting features for countries using simple Location of Countries. In the US, targeting is extended to States or Cities within states and or Zip Codes. Targeting can be a mix of all of these. 

Target by specific IP Addresses

If you have a first party set of data which are IP addresses, then we can target and deliver that specific audience. 

Browser Targeting

This allows you to choose the targeted browsers, from the oodles of available browsers, to display your advertisement. This also has an added advantage, if the creative is not compatible with one browser, you may as well select another browser which support the clarity of the creative.

Operating System Targeting

This feature provides an option for choosing a specific operating system to display your ad. In desktop/laptop, Reduce Data supports Microsoft Windows, Apple Mac and Linux; and for mobile, Reduce data supports Windows mobile, Android, IOS, Blackberry.

Target Carriers

Advertisers can choose whether they want to deliver their ads to specific carriers such as AT&T, Verizon wireless etc. Advertisers can also select whether their ads are delivered to Wi-Fi users or just Mobile Data Users

Filter by Websites or Categories of Content

Advertisers can provide a CSV list of websites that they want to whitelist or blacklist. 

Day Parting

Advertisers can set day parting limits to set time durations during which ads may appear through the week. 

Other Features Include..

Optimization Choices 

Letting the platform know what kind of optimization to use - CPA / CPC / CPM. 

Audience Segmentation and Targeting

Reduce Data gives you the ability to target specific segments of audiences across the US by leveraging third party audience data sources. For example this could be women in California who live in a home that is greater than $500k or other wealth indicators, interest groups and more. 

Frequency and Impression Capping

Frequency capping helps in limiting and/or restricting the ad display to a particular user. And Impression capping helps with limiting the total number of ads that is to be delivered in a day or week or a month.