Valentines Day. Brilliant.
Valentines day. The one day a year when hygiene, chocolate, flowers and private investigators all occupy the male psyche in equality, without questions of suspicion. The rabid consumerism pushed upon us to win some loving angel's heart in a contest of who can do best Michael Caine impression without people asking, What's it all about? Alfie?
What is it all about? Why do women come together once a year with all the power to say this day is all about romance and love, and we men have to listen and obey… and pay. Even the best bachelor kneels at the world wide request of women to have one day of her year, like Romeo and Juliet. Hopefully realising that nobody wants to live out a thirteen-year-olds suicidal wet dream.
Cupid arrives with an aim quite alike Robin Hood, to rob us of our dignity once a year, but indeed without the marksmanship of the latter. Indeed, what single man ever comes into Valentines day anything more than hopeful. They say all is fair in love and war, but it does feel more like you are slogging in the trenches as a man, when the women get shoot you down from a distance with their rejection rifles. I'm just saying, the St. Valentines day massacre happened once, we men have to live through this speed dating meat grinder many more times.
And like the darkest of chocolates I am left asking myself a question. I'm not bitter am I? With barely two decades down and the promise of many more to go, I am not weary of this occasion just yet am I? Has the constant expense of chasing women, winning rejection and the single bedrooms purchased at the heartbreak hotel really got to me. All the secret admiring I am required to do, that on any other day of the year would really just see me on a one-way track to court and a restraining order.
No, I still play my part, like everyone else. Indeed Cupid has all men in a chokehold, as embarrassing as the image is of grown men being subjugated by a diaper wielding baby. We still go out, buy chocolate and flowers, admire girls in coffee shops anonymously without much in the hope of success and then come home and drink, when we fail. But then again, I am not only loser on this day. My bank account suffers just as much as I do, but then again, the cost could be much higher if heaven forbid… I won.
Valentines day really is, just one big advert for consumerism, and at the end of the day, BAM, the is love gone, shouted loud and clear by Barry Scott in a diaper with wings.
Well. Lots of love.
Will x















