Hi Tom! I hope you see this before it goes viral and you tune out the replies. I may be too late.
The short version is here, in Whit Taylorâs âThe Fabric of Appropriation.â The long version:
Killer Mike, a rapper I grew up listening to and who Marvel recently paid homage to with the Run the Jewels variant covers, once said, âClosest Iâve ever come to seeing or feeling God is listening to rap music. Rap music is my religion.â
I can relate. A few years ago, I found myself in Tokyo for work. I donât speak Japanese, but that didnât stop me and my friends from running wild over the city for a few days. One of my favorite experiencesâa cherished experienceâwas when I ended up in Shibuya looking at shops. I found a streetwear spot that was down some stairs and around the corner. It didnât look like a streetwear shop from the outside, but the signage and windows had a vibe, so I stepped in.
Inside were a couple customers and two shop workers. I was the only black guy in the room, and it was small, so I shopped quickly and went to check out. The clerks didnât speak English, but they definitely spoke hip-hop. They saw my shirt, a riff on Nasâs âIllmaticâ cover, and we bonded over one of the greatest rap albums of all time, kicking favorite lines back and forth. I paid and left, richer for the experience. We connected because weâre part of the same culture.
I say this not to brag, but to emphasize this: Iâm squarely in the target audience for the rap covers youâre homaging, and I know first-hand how incredible rap music actually is.
Rap is worldwide, but rap is black, too. Thereâs white in there, and where would rap music be without our latin brothers and sisters, but in terms of perception, coding, impact, and legacy: itâs a black art form. Undeniable, like saying âMidnight Marauders is the best A Tribe Called Quest album.â (Thatâs a rap joke, too.)
One issue with Marvel publishing hip-hop-themed covers in the wake of not hiring black creators is thatâŚa dialogue goes two ways. Axel Alonso said Marvel has been in a long dialogue with rap music, but that isnât true. Itâs a long monologue, from rap to Marvel, with Marvel never really giving back like it should or could. Break the Chain was decades ago, you know? (I did appreciate the Aesop Rock shout-outs in Zeb Wells & Skottie Youngâs fantastic New Warriors from way back, however!)
One has to do with the other because of optics. If you donât employ black creators, and then you purport to celebrate a black art form for profit (and props on hiring a few ferociously talented black artists for the gig!), people are going to ask why that aspect of black culture is worth celebrating but black creatives arenât worth hiring. I know how many black writers Marvel has hired and allowed to script more than two consecutive issues of a Marvel comic. Do you? Do you know how many black women have gotten to write for Marvel?
Or, more directly: Storm is the highest profile black character in comics. Which is great! ButâŚsheâs mostly been written by white men, and a very small fraternity of black men, throughout the decades. Imagine what a black woman could bring to the character. Shouldnât a black lady get a chance at bat? I grew up on Alison Sealy-Smith, and Iâve got a soft spot for Halle, but thereâs a gap there.
Back to optics: you canât celebrate and profit off something without also including the group that youâre profiting off the back of. Marvel has made a lot of money off brown faces. A portion of X-Menâs juice is from the struggle for civil rights, and we all know what the phrase âblack Spider-Manâ has done for the perception of your company. (Heâs Puerto Rican too, tho.) So to see Marvel continue to profit off something very dear to black people without actually giving black people a seat at the tableâŚI was going to say it âstings,â but in actuality it sucks. It makes Marvel look clueless and it makes black people wonder why they bother with your comics.
Whit Taylorâs âThe Fabric of Appropriationâ went up this week. Itâs a measured look at cultural appropriation, both why it happens and how. Her last point (which Iâm going to spoil, forgive me) is that âmaybe itâs not so much about who has control over a design, but whether the people it originates from feel in control of their identities.â
With these hip-hop covers? Youâre in our house. (âWhose house?â) These albums changed lives, provided the soundtrack to our youth, or maybe just sounded really nice with the bass cranked and the treble at half on the EQ. To claim youâre paying homage (for profit, with no-doubt rare variant covers to be sold at a mark-up to an audience that often does not include the people these albums were created by) while simultaneously not being willing to hire the people who could bring those concepts to your comics in an authentic fashionâŚthe optics are bad, man.
Jay-Z once said, âI came back and itâs plain, y'all niggas ainât rappin the same. Fuck the flow, y'all jackin our slang. I seen the same shit happen to Kane.â He was talking about biters, aka shark biters, aka culture vultures, aka cultural appropriators.
If youâre going to homage hip-hop, do it in the best way possible: keep it real and put some people of color behind the pages in addition to on them.
âProtons Electrons Always Cause Explosions.â Thus spake the RZA, whose favorite Marvel superhero is the Silver Surfer.