ProICT LLC

Tips and Tricks to Make Your Virtual Event A Success

Content is one of significant pillar search engine optimization is built upon, but sometimes this crucial marketing factor can put the website ranking on the halt. There are different types of content that can strike a website right- from the URL content issue to duplicate content from one site to another replicated word-to-word without many changes.

As if the SEO service providers in New York have to worry enough about the WordPress- duplicate content issue, they have to deal with duplicate web pages and product descriptions.

Identifying and fixing the duplicate content on the website is a vital part of the SEO audit. However, if you are a beginner in the SEO world and looking for ways to deal with the duplicate content, then the below post is just what you need.

How to identify duplicate content on the site?

Use SEO tools

You can check the duplicity of the content published on your website using the siteliner.com (designed by Copyscape).

As you can already see in the below image, the website shows that pages that have the matching content and which page matches the content of the other one.

How to identify pages containing duplicate content across the web?

There are two ways to Identify the pages that contain duplicate content across the web:

Copyscape: Copyscape is the standard tool that allows you to check the content for plagiarism across the globe. The Copyscape is considered as one of the audit tools in the entire SEO circle. Although it is paid, the cost of checking the content is quite cheap. You can easily check 100 words at the cost of one cent.

Google search bar: To cover all the bases of the website content, you can start with Google’s index for the plagiarized copy of your website content. Select the content that you want to check and then simply copy-paste it on Google search bar. If the content copied then, it would show links from where it has been stolen.

How duplicate content affects your website?  

The duplicate content on the web pages doesn’t only stop your website on ranking higher on the Search engine result pages. When Google bots crawl your website and find duplicate content, they often get confused as they have already crawled the same content on the other site. Therefore, it is crucial to identify and fix the duplicate content on the site. Apart from the plagiarism, other things you need to check in the content are, as given below:

·         Keyword Placement

·         Grammar and Spelling

·         Reading Level

Identifying grammar issues, spelling mistakes, and keyword placement during the SEO audit can be a challenging task, and you can indeed find SEO service providers in New York to do this on your behalf, but doing so will ensure that your website is the solid performer.

If you are not a professional writer, then you can acquire the Hemingway app to edit the existing content on the site.

Have you heard that there is always calm before the storm? And no one better than an SEO professional can link to this phrase. Yes, Google has decided to break another havoc in the digital marketing world and this time it came prepared with the search console.

There is a very bad thing about the changes brought by Google, it washes off small businesses like they never existed on the face of the earth. To make sure, your business doesn’t suffer from the same faith, I have personally come up with the following post. So, let’s get started…

Is your business prepared for the new changes?

Well, there is one way to find out whether you upgraded SEO Techniques can help you withstand the change without giving up or not? What you need to do is analyze your business to find out if it is prepared for:

Advanced crawl error search in the index coverage report.

Google URL inspection tool.

User-management.

If you are about to say big YES, then it is good as you are matching the pace of the Google changes. However, if you are feeling that you have left behind in the race, then I can describe these changes in more detail.

Crawl errors in the index coverage report

To make the list of crawl errors more actionable, Google has decided to shift its focus toward patterns that are followed for the indexing. As per the new changes, crawl errors now become a part of index coverage report, Google believes that through this users can find and fix issues at a much faster pace.

Google URL inspection to fetch the website

Are you still fetching your website URL using the same old methods? Not anymore! With Google’s new URL inspection, you can easily analyze your website URLs. The tool does not only stop at just inspecting URLs but also offer “fetch as Google” feature along with information such as page resource, HTTPs headers, JavaScript console and more!

User management setting

Google has merged the user management interface section with the setting section. This change has entirely removed the user-management in the old search console and replaced it with a new user management setting.

Familiar features that are no longer there

Are you looking for some features in Google search console that are nowhere to find after new changes? Well, unfortunately, you are no longer going to see them in the search console until or unless Google decides to undo the previous changes which are not going to happen anytime sooner. Let’s take a look at the features that are removed from Google search console:

Crawl error API: Google has decided to remove the crawl error API from the search console but on the current basis there is no replacement of it.

HTML suggestions: As algorithm changes here and there have already helped to improve titles over the years, Google is no longer going to show information about the short or long page titles.

Android apps: this feature will be removed from the console as the relevant feature has been added to the firebase console.

Blocked resources: As you can find the blocked resources in URL inspection, Google has decided to remove this section.

Have you ever noticed on the several advertisements, which you might see while surfing on the internet?

Well most of us are aware with this kind of online ads that has become a crucial part of Search Engine Marketing strategies. If you do a little bit market research, you may find numerous online platforms where you can put your ads by investing small amount. Today, we will be discussed about Google ads and steps to manage an audit for your Google advertisements.

The below step-by-process you can use when performing your own Google Ads account audit. You will gain invaluable insights and uncover big opportunities where you can improve your accounts. Focusing on these areas and asking these important questions when performing your own Google Ads account audit will help ensure that you’re maximizing your PPC marketing ROI.

Step 1: Review Goals

Before diving into the Google Ads account, the first step of the audit is reviewing business and account goals to ensure you understand what your focus and objectives are. There can be multiple conversion goals.

Understanding what they are and what performance outcomes you’re seeking will set the tone for your evaluation throughout the rest of the audit process. Defining your goals and focus makes it easier to objectively audit the account.

Step 2: Review Account Structure

Having the right hierarchy can positively impact the amount of time required for managing campaigns and yield better data for decision making. While there’s not necessarily a “right” way to structure your account, you want to do so in a way that gives you as much control as possible on the more granular details of bid, budget, ads, and overall management.

Step 3: Account & Campaign Settings

In most cases, you can quickly review your campaign settings and move on. However, you may ultimately need to come back to these settings to make adjustments based on your review and decisions for changes in other areas of the audit.

Step 4: Ad Groups

At this stage, it’s important to remember that “ad groups = group of ads” rather than “ad groups = group of keywords.” Sometimes we get those two concepts confused. We think too much about keywords and groupings before we think about the intent of the searcher and the destination, we’re sending them to. Your focus must be on ads, landing pages, quality scores, and ultimately the potential for performance for getting users to convert.

Step 5: Keywords

We can get lost in keywords, match types, search queries, negative matching, and a lot of detail at a granular level. It’s important to identify patterns and trends during the audit process. While doing so, resist the temptation to start making updates. Now isn’t the time to start implementing or to run off and yell at the person who managed the account before you did.

When you look at keywords, do so within each relevant campaign to stay focused on the specific subject matter of the campaign and drill down into ad groups. By applying the goals identified in the first step of the audit process, you can evaluate the specific intent and performance of keywords.

Step 6: Ads

Ads often are left to run unchecked in many accounts or are over-tested. One way to effectively test ads is to set the ad rotation to force even rotation indefinitely and ensure that each ad group has two ad versions — an “A” and a “B” version. At set intervals, you can then judge the winner and rotate in a new “B” version to test.

Even if you rely on Google’s algorithm in determining the ratio to serve ads and use dynamic tools, it is dangerous to leave things on autopilot.

Step 7: Landing Pages

Landing pages are external to Google Ads, but have a direct impact on the performance of the campaign and influence the metrics you see throughout Google Ads. It would be an oversight to not analyze landing pages even if they don’t show up on your radar when evaluating ad quality scores.

Carrying consistent wording and terminology through to the landing pages, having clear calls to action, and positive user experiences are all key to ensuring optimal conversion rates (and raising your quality score to lower your costs).

Step 8: Reporting & the Action Plan

As you work through the audit steps and spend time looking at the details compared to performance expectations and goals, you’ll need to document your notes. It’s likely that your audit is going to be shared with others internally or externally. So, organize your audit into a document or template format will help you both craft your action plan and share insights with others. Your real work begins after you’ve documented each item, the status of it, and any issues to address.

Now the production list and action plan can come together, get scheduled, and be put into motion. If you need any guidance or assistance related to any Google tools and services, feel free to counsel with the experienced online marketing professionals of ProICT LLC.

Right now, our world is facing a serious crisis- all thanks to the Coronavirus that has not only claimed 69000 lives worldwide but also plummet the sales and revenue of thousands of organizations. Many countries claimed that this pandemic has thrown a blow to their economics, putting them at the edge of recession as they are already struggling to survive through this difficult time.

However, with online content marketing service, you can take advantage of this opportunity to further increase your revenue. How? Well, the situation has made digital marketing more crucial than ever as traditional marketing like printing, television is prohibited during the lockdown.

Another reason why brands need to shift their marketing efforts to online marketing services is that due to the pandemic, people are sitting idle at home and spending more time on the internet using their electronic gadgets. That means currently, you have more audience to aim online than ever. So, what are you planning to do? If you find yourself lost, then here are some content marketing strategies that can lead the way for your brands.

Marketing tips to promote your brands during the pandemic

Try to stay positive rather than spreading panic

Yes, the time is difficult for anyone as trades has plummeted for your business and you are not even getting enough profits from the last few months. But remember, sooner or later this will be over. Take a look at the China where coronavirus cases were on the peak but now it has started to fall down- the cities have lifted the lockdown and people are going back to the work. In fact, they have started to import and export again. However, international travel would be slow until the vaccine is developed and made widely available yet, some progress has been reported from China that worked as a silver lining among the dark cloud.

We are not saying that you should take the matter in hands lightly as there are still many people out there who are dying due to this pandemic. And you may need to control your budget for a while as the revenue is low but that doesn’t mean that you would take a knee-jerking decision, out of panic. Take inspiration from the businesses who survived through difficult times such as recession, wartime, and pandemic in the past. You can also survive through this just like they did. So, calm down and widely take your decisions.

Stay connected with your current customers through social media

In situations of panic and crisis, people use their social media accounts more than ever. It happens in two cases, either they don’t know what’s going on around them or they are scared. Right now, it is both.  

If you live in a city that is under the complete lockdown, then social media channels are the only way to get information about the outside world. In fact, due to the Coronavirus pandemic, internet usage dramatically increased over the last three months. Another part of the lockdown is people have started to make their shift toward entertainment platforms like Netflix and other national and international streaming networks and social media has become one of the favorite things to pass their time.

Sure, people might leave their home yet to get your products and services but they will be still interested in you. Don’t let this opportunity pass. Put the engaging and interesting content and posts on the social media platform so, they will likely remember your brand even if they haven’t taken any of your services in the past.

Local SEO can help your business now

Now when the travel prohibited for a while and people are instructed to stay home to reduce the spread of the Corona virus. In this difficult time, they search for nearby destinations to fulfill their products and supplies. So, you need to make sure your business is utilizing the local SEO strategies to appear on the top of “near me” searches. This way your customers in the Geo location will be able to reach you out.

Alongside this, another way to stay on the top of local searchers is by adding positive reviews. During the corona virus pandemic, reputation management has become more important than ever as it is a vital time to connect with your target audience. In such a dire time, your marketing efforts will be rewarded with the constant flow of revenue.

Nowadays, Off-page SEO optimization has become an essential thing to get success of an online campaign and majority of the reader may agree with this in fact. After this is the whole point of coming to this blog post, right? As we all know, link building is the main source of generating the quality traffic for a website. That is why it is necessary to know how to create quality back links to drive your website to the success. In this post, I will focus on the concept of Off-page SEO and highlight off-page SEO techniques that will fuel your business in 2020.

What do you know about Off-page SEO?

If you are continuously reading our previous SEO-based blogs and articles then you may know that SEO is categorized into major parts namely:

●        On-page SEO

●        Off-page SEO

On page SEO focus on optimizing your website for the search engine making it search-friendly. Whereas, off-page SEO focus on improving your website’s ranking on the search engine result pages. Majority of the online marketers focus upon the on-page SEO, neglecting the utmost advantages of the off-page SEO. They fail to understand the fact that off-page SEO is like a backbone of their business website that plays a role in keeping their ranking on the first few pages.

Quality links you generate through the off-page SEO techniques allow Google assume that your website have a great content. Many people assume that Off-page Search Engine Optimization Techniques are limited to the link-building process which is not true. So, what else does it includes? The off-page SEO is the mixture of the major factors that incorporates:

●        Social bookmarking

●        Social media metrics

●        Ratio of user engagement

●        posting on Forums

So, above are the factors that create the off-page SEO. Now, how are planning to use these factors to fuel your business ranking in 2019?  Thinking about hiring the SEO Service for business website? Great decision, you can make another good decision by reading the guidance given below.

Off-page SEO techniques for 2020

Authority backlinks are the backbone!

Let me tell you a secret, 99% of the posts that rank on the first page have at least one external link that drives customers to a particular website. Do you know there are almost around 100 billion searches are made on the Google on the daily basis? So, how would you catch the attention of the searchers? Yes, through the backlinks. But why back links? Google always look for the fresh content and index it for the searches. If your website has quality backlinks then, search engine will value your web page and make it appear according to the relevant search queries. You can receive quality back links through guest posting, broken back linking, info graphic creation and more.

Work on your social media signals

There is one thing you must learn! Social is the new face of the SEO. If you want to increase your brand reach then start working on your media signals.

The above image represents how social media support the SEO Professionals. So, it is time to start putting more efforts in the social media to expand the brand reach.

Start posting on Quora

A website can promote your business 24/7 virtually, no employee or marketing strategy can perform it in a better manner. According to digital marketing professionals, every single person is spending their maximum time while searching on the internet. In this situation, a website can play the most effective and impressive way to promote your business all over the world. Hence, most of the business owners have started shifting their businesses on various online platforms and create their websites too.

Suppose you want to space for your office so you have two options in front of you, either you could buy an already built office structure or you can construct it as per your preferences. Both options have their pros and cons, but somehow buying a built office space have more beneficial for you instead of constructing a new one. You don’t need to spend an excessive amount of energy, money, and time to construct a new one from scratch.

The methodology applies to websites also you can buy an existing website or can design a new one same as per your preferences. In simple words, work with an established website is more beneficial as compared to start with a new one. So today we will learn about a few advantages you can get if you will buy a well-settled website.

Buying an established site can be a reward

Starting an online business always comes with lots of risks and making it well-to-do is more challenging. To make it on the up and up you need to do 100% involvement, right decisions on the right time, funds and investment and the most important thing is the user engagement.

To cut the hassle of lots of work, most of the web development 

professionals prefer to buy an existing website for their business. According to them, it is more beneficial in comparison to creating a new one. If you are also looking for a website to raise your business growth, then take a look at following advantage which can help you to take a good decision before buying a website:

Less startup work

Buying a well-established website or online business can help to reduce your efforts for designing or coding of the website. The best thing to buy an existing site that you will have to do less hard work because someone else has already done it for you.

When you buy a built website, you get a working website which means now you only need to concentrate on increasing traffic, getting more conversions and sales. And the most important thing that you don’t need to pay a single penny from your pocket, as you will get cash flow from the first day.

No need to start with zero traffic

If you will start your online business with an existing website that means you don’t need to start your web traffic graph with a big zero. According to many Search Engine Optimization Agencies, a new website usually takes one to two years to get unfaltering traffic on a particular site.

An established website comes with a running, if you are buying a site having good web traffic or good rank on SERP, then you are almost done with 75% of your business. Now you need to focus on how to raise its web traffic and customer engagement.

You may get already linked, customers

Every online business owner needs various Search Engine Optimization strategies which can help them to gain more customers for their business. However, building an online customer network needs lots of time and patience for the results.

If you buy an existing site having a customer database too, then you can contact your customers directly in case of deals, offers, and promotions. As suggested by Digital marketing professionals of ProICT LLC, this is the most valuable asset you can get from your website. 

In today's’ rapidly changing world of marketing, the golden rule of marketing is “whatever customers see, they want to buy or avail” which is followed by every marketer these days. Nowadays, every business is a shift towards online platforms which will help them to expand their business between the right audiences. Because of this, many digital marketing professionals prefer Search Engine Optimization (SEO) that will help online businesses to get more traffic and lead conversions too.

In simple terms, SEO is an art which helps to drive more web traffic and also increase visitors by getting a higher rank through organic or unpaid search result on various Search Engine channels. So many search engines are there like Google, Bing, AOL.com, Internet Archive, DuckDuckGo, Yahoo! etc.

When it comes to choosing SEO as a career path, many individuals find themselves at the fence. However, SEO is not a difficult thing to do, this blog will tell you how to enhance your expertise in Search Engine Optimization or you can learn it from scratch also.

Tips to level-up your skills 

If you are reading this blog that means you are familiar with the term SEO and its importance, so without wasting any time I will tell you few tips mentioned below, which will help you to boost your career as an SEO expert:

Learn the strategy of how users search

To become an SEO expert the first most important thing you need to understand the pattern or the tactic behind how a user searches something on any search engine platform. You need to find the exact words or keywords frequently searched by users.

When we talk about SEO, keywords play the most important role to get ranked well on search result pages, but these days SEO professionals are shifting their focus on understanding the search objectives or goals. Once you grasp the user’s strategy then, you can easily target the right audience and also able to optimize the website successfully.

Analyze other similar websites

Whenever you start doing SEO, you need to do a market survey and review your competitor’s websites who are offering similar products or services like you. If you want to be a successful search engine optimization expert (SEO), keeping track of the activities or strategies used by our competing websites.

This will help you to learn new strategies and tactics about SEO or you can use various tools such as Ahrefs, SEO Analyzer, Check My Links, Google Analytics, Google Search Console and much more. These tools will help you to analyze other websites with the latest updated algorithms.

Understand the relation of Social Media and SEO

I am sure you are very well familiar with the powerful impact of social media on our lifestyle and how it affects a brand’s SEO strategies or online presence too. Both social media and SEO optimization are two different techniques but also connected.

Social media allow users to find new content or brands that they or their friends might be interested in, accordingly, SEO allows a website to gain traffic through more visitors who are searching products or services related to the website. If you use both strategies together then, you may gain traffic from a variety of different sources.

There are lots of things that can actually go wrong with your social media posts and trigger the crisis or start a nightmare. Whether, it is a post you didn’t mean, a poorly timed tweet or even a scandal, you need to stay prepared to deal with all. The best way to do this is to plan your moves in advance. Having a strategy in place to both prevent and quell down the social media marketing crisis can stop your brand image from getting crushed down under the heavy criticism and hatred. 

In this blog, we will discuss some tips to prevent the social media nightmare or ease down the sting you are suffering through.             

Prepare your mind for the social crisis

It is very common to start panicking once your brand is suddenly flooded with negative comments and coverage. Not every organization has a crisis management team to handle the situation. If you fall into the same category, then ensure that all of your employees are well aware of their roles and responsibilities. Having a team of experts who can immediately and accurately react to a situation ensures that a situation can be handled through the necessary steps.

Find your stakeholders

After preparing yourself and your team, the next thing you need to do is create the list of stakeholders who should be kept on the loop. You need to decide which one should reach out according to the type of crisis and how it is going to affect the brand image. So, start thinking ahead- planning what could go wrong? Did a team member post something offensive? Is there an issue with your product or services? Are you involved in a legal battle? Employees, shareholders and your customers will be definitely on your list. Also, plan, how are you going to tackle down the situation while getting a hold of your stakeholders?

Bring your brand advocate in front

According to the recent survey, more than 92% of people trust brand advocates. This is more likely to the reason that brand advocates have an authentic image in the public. Plus they don’t have any particular motive to use the brand name.

Brand advocates are known for reducing the impact of the crisis through their strategies. They will be your knight in shining armor during to the time when you receiving such negative coverage from the social media.

Turning your loyal customers into your brand advocate can be a challenging task but it is the solution that can protect your brand from the social media marketing crisis.  

Create a plan in advance

It doesn’t matter how much you try to avoid social crises; sometimes things slip out of our hands and take the form of your worst social nightmare. Therefore, companies must have some idea of what should be done in a bad situation.

During the crisis when the companies need to take a quick action many end up wasting time while connecting the dots. That’s why it is always better to have a plan in advance.

Every e-commerce business owner needs to understand the term “Online paid advertising” if they want more traffic on their website. Digital advertising is the part of Search Engine Marketing Strategies that allow professionals to do promotional and paid advertisements to get more visitors on your site.

Online advertising can be the most attractive and impactful way to divert attracted audiences because it is effective and beneficial. Mostly Professionals acknowledge it as PPC (stands for Pay Per Click advertising). It is a strategy used to attract more visitors to visits on your site that will help your website to increase its conversion rates.

How PPC works?

In PPC, Firstly advertiser needs to design their ads including relevant keywords at various search engines channels on which they want to trigger and place their advertisement. Once their advertisement becomes visible to the searcher, the advertiser will pay to the publisher whenever any visitor clicks on the ad. The secret behind any successful PPC campaign is the selection and implementation of keywords.

Why keywords are crucial?

Now the question raised why keywords are so important in PPC ads and how to find the right keywords?

Keywords are a particular word or phrase search by a user who is looking for some information on the internet. Keyword research is an ongoing process, if you do it only for once, you are probably missing thousands of valuable keywords that could drive more traffic on your site.  

Different kind of keywords

Even SEO Professionals believe that keywords research is the first step for a successful SEO. You can use different keywords that are adequate for your targeted audience but firstly, you need to know the various types of keywords and how to use them appropriately as follows:

Brand keywords

As the name defines its meaning, Brand keywords are those keywords that include the name of the specific company or brand (e.g. ProICT LLC) which is targeted in PPC advertising.

Transactional keywords

Transactional keywords are also known as buyer keywords which refer to those keywords that are used for the purchase intent. In other words, it is used as the phrase that is used by the visitors when they are searches to buy or purchase any product or service. Suppose you are a website owner and want more traffic on your website. You will search for the “best SEO service agency” who can help you to get more visitors on your site.

Informational keywords

Informational keywords cover those keywords where users are seeking for any information or solution for their query. When the user enters informational keywords, it means they are not looking for any specific website or company. They just want a simple and meaningful answer to their query or want to learn the process of how to do something. Informational keywords would hardly use while running PPC Ads.

Locational keywords

Locational keywords are also known as Geo-targeting which relates to any location or place searched by any visitor. When we talk about location, it can be the name of a city, state or country (e.g. best SEO Company in New York) or can be based on actual requests also (e.g. PPC service providers near me).

At some point, every SEO professional has wished that he or she could predict the next SEO trend but moreover, no matter how much they wish it never comes true in the right manner. The Google search is far more complex than it actually looks.

Well, I can predict the next question- if the search algorithm is this much complicated, then “how Google determines which page to rank for what query?” In simple words, what is behind the search engine that determines the ranking of the pages?

If you can crack this puzzle then, you will be able to crack Google’s algorithm and predict every single query. Sounds like magic to your ears? It is not. There are SEO Companies in the USA who have learned the art of SEO prediction. All it takes is a little bit of data science with SEO.  

Understand the theory behind Search Engine Algorithm

It doesn’t matter what is the nature of the query, Google algorithm considers various attributes to come up with a single definitive rank. To be able to predict the SEO, you need to gain expertise in evaluating these attributes:

Meaning behind the query?

Does this attribute define the true intent behind the query? What are the answers they are looking for?

Quality and depth of the content

Does the provided content clearly and correctly answer the query?

User experience of the page

Can readers easily find the necessary information on the page?

Does the page load quickly or take time?

The search engine algorithm properly addresses these attributes before coming up with a certain ranking. Websites often acquire - Search Engine Optimization Service to add more value to the content, improve the quality, and enhance the SEO-friendliness.

If you look into the history of SEO algorithms, then you may find that SEO is more like a guessing game than actual science. The chances of your prediction being right is 50-50. However, it can be difficult to optimize the website for search without understanding the attributes in detail.

The only good news here is that it is possible to predict the SEO.

So, what does it actually requires is a keen understanding of the challenges in measuring the SEO reporting. Out of all, here are the five most important ones.

Problem-solving for SEO predictability

Problem #1- The data ecosystem is heavily isolated

Problem #2- few insights and many metrics

Problem #3- Unintentional damage during the optimization

Problem #4- Unreliability of the standard benchmark

Problem #5- Inability to create the case for in-depth investigation

We will further answer these questions in the next blog. Now,

For modern-day companies, social media marketing is no longer a promotion method but has become a mirror to showcase what you are and where you stand.

These days, every business whether it is small or large preferred to socialize on various social media channels. Even professionals also implement these strategies to achieve all your social media marketing goals. In this blog, we will discuss a few tactics that may help you to increase your brand revenue:

1. Audience reach

Social reach is one of the most important factors in social media marketing, it is a measure of how users able to see the posts which you have posted for promotions purpose. Therefore, you must pay attention to your campaign reach ability and make efforts to spread it more. It will help you to get a new visitor on your site for conversions.

2. Bounce rate

If your bounce rate is higher than your website traffic then, it can be the reason of decreasing ranking on result pages. Usually, when a user visits a site they click on the link, but when the clicked page couldn’t deliver results they quickly close the site. Be sure that your social media posts are well connected to your website links.

3. Followers growth

When we talk about followers' growth rate that indicates the growth of a channel in a specific duration. Many social media channels offer features to analyze the follower's growth rate of your social media account. It can provide you a complete report which shows how many new followers you have and how many followers unfollow your social media page.

4. User engagement

Engagement or involvement of users on your site or social media handle is an essential need for online business survival. While running a social media campaign, you may observe that your audience engaged with infographic posts rather than text-based posts. Audience involvement can increase the social engagement rate of your channels which indicates how well your brand connected with your audience.  

The rapid growth of mobile users is wreaking the havoc in the digital marketing world. To make sure you are not getting crushed under this havoc, you need to prepare your brand to overcome the challenges. Today, smartphones have become a way more powerful than many computers which have made mobile design a necessity business can no longer afford to ignore.

There is a famous saying about modern-day customer “they are no longer fools who will fall for the advertisement trap, they are your wife and smarter than you”. When it comes to describing your customers- most of them come from generation X and use smartphones and the latest technology more than anyone. What about your senior customers? Well, they are also making their move to the smartphone and latest technologies. This has made Mobile Website Development Service a crucial aspect of any organization-despite of their industry and business type.

What Your Customers Desire to Witness on Their Mobile Screens?

In this era of digital advancement, the mobile platform is no less than a battlefield where every brand is fighting for dominance. If you are already in this war, then your customers are definitely planning to brush you aside. Understanding what your customers desire to see on their mobile screen is like winning half of the battle? Moreover, if you can’t figure out that yet, then this post is what you need to overcome your thoughts to deliver the right experience to customers. So, without any further moment let’s figure out what your customers want.

Why Your Customers Prefer Mobile Design?

Right before you delve into the data to find what website design your customers want, you need to find why do they want it? Seeking out this will not only help to understand where you need to focus to generate desired results.

Nowadays, mobile design is must to have for modern-day businesses. According to the recent survey, 70% of the people keep their smartphones within the 2-meter range. Whereas, as per the e-commerce survey, by the year 2021, around 60% of the shopping activities will be done by using the smartphones and it is not only about organizations who are doing businesses online but also for the small brick and mortar store they offer door-to-door shopping experience.

Apart from that here are some more facts about mobile users that will change your perception about acquiring mobile Website Designing service from ProICT LLC:

50% of people U.S accepted that their phones are the first thing they reach in the morning.

57% of the customers do not recommend a business that doesn’t have a mobile website.

Online consumers redeem mobile offers faster than printed offers.

Conversation rate of mobile platforms are 64% higher than the desktop

What do People Want on Their Screens?

Mobile optimization is more than making your website visible for smartphone users or making it fast. It is about designing a mobile website that demonstrates how customers can interact with the site. Now, here the question that arises is how you would come up with design people want on their devices? There is no need to use leverage mind-reading skills here. All you need to do is find out what type of content your target audience wants on the website? Is it video content they like? Are they certainly looking for the pricing on the website? Or is it the product description they are searching through their phone? Consider how the customers are willing to use your website and design accordingly.

They want to see you on the local search results:This may be obvious for you especially when you are running a local brick and mortar shop but some time due to the hosting issues websites often fail to appear on the local results. If you are promoting your brand locally, then you need to put everything you have on the line to make sure you are appearing on the local search results. To accomplish this task, you need to make sure that your physician is visible to Google and other search engines. Here are some places where you can put your physical address:

Meta description of your home page

 H1 heading

URL of your website

Content- including blogs, web pages, articles and press release

Header or footer of the web pages

You can use some of them but not all of them as it can spam your website. So, consult with mobile Website Designing service before you start showcasing your physical address.

They are looking for mobile content: Unlike desktop, mobile version websites come with the little space. Therefore, you need to make the most out of this concise space especially when you are displaying attention-grabbing title. Create small and impressive tiles that convey more in a few words.

They want content they can easily read: Smartphones like to do everything on their devices right from watching videos to reading blogs. Moreover, with the advancement of technology the patience of the mobile users got thinner. Now, they don’t want to zoom in or out or load the unnecessary page. Hence, to grab their attention, you need to make sure that your content is optimized for mobile viewers.

This includes:

Your content should be divided into the small paragraph to make it easy to read.

Have visuals to keep the reader intact

 Avoid difficult fonts