Prasad Corporation Pvt. Ltd

Professional Solution for film restoration

Prasad Corp provides Digital Image Film Restoration services for film, video and audio through its state-of-the-art facilities in India. We are equipped with the finest of hardware, software, trained professionals and an integrated Film Laboratory. Our data security policy clearly defines processes and procedures to ensure complete confidentiality and protect our customers’ assets against all threats. Access control, data integrity, physical and environmental security, business continuity management and incident management are some of the many important aspects that form the basis of our Security Policy. Prasad Corp follows security guidelines as outlined by MPAA (Motion Pictures Association of America) and its facilities are regularly audited for security compliance by leading Hollywood Studios.

Projects from around the World

Prasad has restored films for a long list of prestigious film projects in different languages from around the World including more than 25 Academy Award Winners, 16 Golden Globe Award Winners and more than 32 films nominated for these awards. Our clientele includes some of the World’s most demanding studios and production houses including those of Hollywood and Europe. Professional Team

Our Video Metadata services include:

Encoding

Transcoding

Video error corrections

Content Packaging

Compliance & Format Editorial

Technical Q C

Metadata

Audio Sync, Balancing, Pseudo Conversion & Layback

Standards Conversion

SD <> HD cross conversion, up conversion, down conversion

Archiving & Asset Management

First company in India to import Digital Telecine Machines

First company in India to serve Film digitization needs of all television channels

First company in India to import high-end film scanners for Film digitization

Only company in India to introduce a Production Line approach  to Film Digitization

Digitized more than 36 million minutes of content

Large Scale 16mm and 35mm Film Digitization of Film, Audio & Video tapes

Invested in DFT GmbH – Leader in archival 16mm and 35mm film Digitization

Invested in Oxberry – Leader in film Digitization

It is undeniably right to say that films have been an imperative and preeminent element of human entertainment and recreation for decades altogether. Films have contributed immensely in the field of culture, art and so on and so forth. Films of old which could include black and white motion pictures from the 20th century are treasured by audience for authenticity and theatrical attributes which have been lost to posterity countless of times unfortunately owing to the fact that the original copy may have been carelessly and improperly stored eventually being exposed to dust, dents, rust and increasing mold. Film restoration therefore ought to be made the order of the day in film tape houses wherein reels are preserved though again wherein the preservation process and setup can be quite ineffective and lead to irreparable damage of film reels. Film preservation is in line with complete digital restoration so as to eliminate color fades and shifts, exposure shifts, surface damages and finally degrading of celluloid before it hits a point of “beyond repair”.

The Top Three Myths

Over the years film deformation, damage, deterioration and general chemical breakdown becomes unavailable. Film digitization is a necessity today- for digital preservation, digital restoration and making content available to people through searchable online platforms. Be it physical libraries or digital media, media organization and content owners are investing in Film digitization and archiving of legacy content.

While the digitization practices and technology we follow re constantly evolving, we discuss 3 key myths below that will reshape the way content owners and broadcasters view film digitization.

Myth 1 Speed of scanning and safety is compromised while Digitizing Fragile Films

Not true! Current generation scanners provide flexibility in adjustment of speed. Based on the physical & chemical condition of the element, appropriate speed of the scanner is decided by the experts without compromising the safety of the film & quality of the image.

Over the years the scanning technologies have improved and presently we are able to safeguard our precious films. Today’s scanners ensure gentle and safe movement of the film reels using technologies like capstan drive enabled sprocket less optical stabilization. These scanners now are capable of managing shrunk & warped films, a typical issue found in many of old film based material.

Myth 2 High Quality Scanners are Slow. Scanning High Speed Compromises quality

False! Thanks to the technological advancements, todays scanners are built with features to deliver very high quality output and at the same time safely handle high volume of film digitization in short period of time. This means scanners capable of scanning at high speed and delivering high quality, is the need of the hour to handle high volume film content with Archives, Broadcasters and other content owners.

Quality output derived from a film scanner purely depends on the technologies like the type of sensors used, resolution capability, type of illumination, wet gate and other aspects. Today’s scanners can provide features ensuring high quality output and yet not compromise on the speed of scanning.

 Myth 3 Cost of Film Digitization is high

Not sure! Many a time’s cost of film digitization is seen as an unaffordable expenditure by some content owners. Due to the digital revolution, the demand for content is increasing rapidly. On the other hand, there is high probability that the films can be permanently lost due to aging.

Innovative options like onsite film digitization with dedicated scanners for specific timelines for a specific client are available with service providers. These options ensure content safety, eliminate logistic challenges, offer time bound project completion and customized solutions.

Considering, the monetization and heritage value of the film content the film digitization cost is usually a small percentage.

The Way Ahead

To survive in the high competitive market and remain profitable, film owners and broadcasters need to look beyond the myths of film digitization understand and devise new strategies to enable their content to reach out to the masses effectively.

For more updates on film digitization you can follow us on Facebook & LinkedIn. Also, our expert technicians around the world would glad to provide a free consultation on our state of the art scanning machine “Scanity” and the solutions we provide for film digitization.

Feel free to reach out to us at [email protected]