Portfolio in drops

Daily, I saw in journalism a serie of practices what I'm not agree. Maybe, when I choose study journalism, I was thinking this profession could talk about reality without bias, common sense or superficial investigation. I was wrong. The problem what I've found wasn't simple and I write this with many doubts about my life or my future in journalism, but I want to try a new thing. First of all, I thank to you if you can read this and talk about it. :)

So, returning to discussion, I have some problems with my career. First is the public. Yes, they are a problem. When you work with politician, you want to change the world. You want do discuss the problems of your city. We need to listen. We need to take note. We need to speak. Over that, we need to think about our city and about ideas. I don't see this. There are many political organization working alone with their isolated ideas. If we are a city, we have to think like a collective. We have to give a chance to our opponent, just because we both are fighting for the same cause: a better city.

This thought can be read like a simple idealism. But, no. If we need to live together, we need to respect. We need change our mind about our neighbors. Daily, in Fortaleza, I see many politicians fighting for their votes, not for the collective. For example, if I believe in a "A" theory about global warming, I can't open my mind to listen about "B" theory. More than that, I'm authorized to blame for fascist my neighbor who disagrees me. This is not a good discussion. Let's listen to him, let's disagree him, but, please, talking. On internet, that man who can't listen a different opinion repeats their furious words. Many electors of him choose don't think about. They don't want to discuss, because this takes too much time. Obviously, I don't blaming a councilman or people who voted him. We are the guilty like a society, beacause we don't know how to cohabit.

Another problem in journalism is the press. We have "company journalism" not a "citizen journalism". News have a price, because it is a cost to any enterprise. Politicians, firms or any liberal professional have to honor their compromises with their partners. A journalist has a compromise with all society. To honor that, they need better conditions to work.

In our society, journalism needs to reinvent itself. We have to bring new ideas about tolerance, about ideology, about scientific theories, about our culture. We need to open people's mind about their lives, about live together, about respect, about apprenticeship. Some new stories, some new ways to report old or daily stories. We need more than a product. I will give my contribution here: www.consoante.com.br. 

But this text isn't only about journalism. I want to share here another passion: Science Computer. I will study this next year in a great university of my town and that will be my future. I'm not afraid about the time, because I know about my new love. In ten years I will come back here to speak about this new life. I always loved games and now I will dedicate my hours to become a game programmer. It will be hard, but I'm here to do that and I'm not hurry to learn.

Sorry about my English, I'm practicing here.

I was just a kid, eight years old and many ideas in my mind. Someday, a school mate calls me to play Super Nintendo at his house. Obviously, I already know some classical games, but in this day, I would meet much more than a game. I met Rock n’ Roll Racing. I met a rock and roll experience.

I loved Rock n’ Roll Racing at first view just because this game has an incredible soundtrack. That was my first contact with George Thorogood and Black Sabbath. Years later, I would remember and sing those songs with my best friends. So, first of all, I can say that Blizzard shows me a new world of music and a new way to play a car race: few rules and many action.

So, for days, I changed my way back after school. The sign rang and I always asked to my parents to play just a little bit.

But, my video-game world will explode some years later, when Diablo appears.

A very easy gameplay and, at the same time, a very addictive action rpg, Diablo took me hours and hours in my Saturdays on PC. Years later, Diablo 2, with Lord of Destruction expansion, will make the perfect experience of gameplay. In 2002, internet was crawling in Brazil and was discovering a new way to play with BattleNet.

Client: My blog at Posterous - brunobacs.posterous.com Web Content: Bruno Bacs Original publishing – I would share a link here, but Posterous doesn’t exist anymore :( - 

Text in English

Monday, holiday eve in Brazil. Today, I'd choose to do some essential things that daily rush always stops me to do. Going to work at 7:30 AM and backing to home at 9:00 PM, this routine becomes so hard to clean my bedroom and put my things in order. So, I turn on Winamp e and get my hands dirty. From the middle door of my closet, I take a bandana to protect my nose from dust and I find a LP record who catches my attention. I stop my first music choice at computer and put my attention in this album.

The colors jump to my eyes. Red, blue, yellow, black and pink. My look stop and focus on the middle. A swirling pulls me to inside of LP, where a chewing gum screws me the name of the album: “Escaldante Banda” (something like “Scalding Band” or “Boiling up Band”). Looking around the title, I see the dragons and lizards one day painted by Chico da Silva boil and take a new shape in this cover album: “Garotas Suecas” (Swedish Girls). I run to my father’s record player, check if it needle is good and start to play.

Asiatic patterns in carpet start to move guiding by the groove spirt, who leaks from speakers. “Tudo Bem” is the first of 10 invites to travel by a very fine way, passing by Jorge Ben Jor, Doctor John, Erasmo Carlos, Sly & the Family Stone and Os Mutantes. Crystal elephants and crystal ducks on my coffee table, in my living-room, join to Asiatic patterns’ dance. Music plays and all bodies move by instinct. What group is that who makes all this?

Carpet’s arabesques glow and blink. I listen the album’s advice: “Não se perca por aí’. Lyrics and melody are addictive, this is a track what you put in loop to listen ten times without get tired. But a new problem appears: your record player wasn’t programmed and we already listen “Você não é tudo isso meu bem”. Another very good track which get complete with “Mercado Roque Santeiro”, the album’s powerful trio track what can warm your night in any lost bar away from here.

My gift’s party is far to get end. I have four more tracks of this sextet from São Paulo, who is formed by five men and one woman: Irina Chermon (keyboard), Guilherme “Sal” Saldanha (vocals), Tomaz Paoliello (guitars/vocals), Nico Paoliello (drums/vocals), Sergio Sayeg (guitars) and Perdido (bass). Garotas Suecas is 5 years old and, in 2009, had their show considered one of more exciting of the South by Southwest festival, by Spin magazine.

I keep lost wrapped by arabesques’ nebulous air from my carpet, what shine gold, hanging over in the air like fireflies. The last track is “Sunday Night Blues”, the only one in English. Sung by Irina, this track is light and bring us a soft cadence able to improve a beer’s gulp, in a shadowed bar, where musicians are wrapped by the fog of smoke exhaled by the most strong lungs, breaking the air with a loudly laughter of  pleasure.

Volume is going down and all things are coming back to their place. Crystals, furniture, carpet with its pictures and arabesques take back their sit. Dragons and lizards come back to album cover to stamp the name of the group. My psychedelic experience finished asking for replay. In my bedroom, dust and mess don’t exist anymore.

Album: Escaldante Banda, 2010 Group: Garotas Suecas Canal no Youtube Photo: Manoela Miklos. 

You can buy this album on American Dust site, there are in longplay record or CD, but you also can get a free download, from official website of them. 

Tracks:

1- Tudo Bem (3:14) 2- Banho de Bucha (3:19) 3- Ela (3:49) 4- Não se perca por aí (2:39) 5- Você não é tudo isso meu bem (3:31)  6- Mercado Roque Santeiro (3:36) 7- Ninguém Mandou (2:38) 8- Alma (3:50) 9- Olhos da cara (3:46) 10- Sunday Night Blues (4:28)

  Text In Portuguese

Segunda-feira, véspera de feriado. Hoje eu resolvi fazer algumas coisas essenciais que a correria do dia-dia sempre me impediu. Saindo pra trabalhar às 7h30min e voltando às 21h, fica difícil arrumar o quarto. Liguei o Winamp e pus a mão na massa. Da porta do meio do meu guarda-roupa, eu tiro uma bandana pra me proteger da poeira e encontro um vinil que muito me chama atenção.

As cores me saltam aos olhos. Vermelho, azul, amarelo, preto, rosa. Meu olhar se fixa no centro. Um espiral me puxa pra dentro do vinil, onde uma goma de mascar me grita o nome do álbum: "Escaldante Banda". Olhando em volta do título, os dragões e lagartos um dia pintados por Chico da Silva entram em ebulição e assumem nova forma: "Garotas Suecas". Corro pra vitrola do meu pai, verifico se a agulha está boa. Coloco o vinil pra tocar.

Os desenhos orientais do meu tapete começam a se mover pelo espírito do grooveque sai das caixas de som. "Tudo Bem" é o primeiro de 10 convites a viajar por um caminho uito agradável que passa por Jorge Ben Jor, Doctor John, Erasmo Carlos,Sly & the Family Stone e Os Mutantes. Às figuras orientais, juntam-se os elefantes e os patos de cristal sobre a mesa de centro da minha sala-de-estar. A banda toca e o corpo se mexe, instintivamente. Mas que banda é essa que faz isso tudo?

Os arabescos do tapete brilham e piscam. Ouço o aviso do disco: "Não se perca por aí". Com letra e melodia viciantes, essa é uma das faixas que você coloca em loop pra ouvir 10 vezes sem cansar. Mas aí um problema surge, seu toca-discos não foi programado e já estamos em "Você não é tudo isso meu bem". Outra faixa muito boa que completa com "Mercado Roque Santeiro" o trio forte do disco que poderia esquentar sua noite em qualquer bar perdido por aí.

Mas a festa dos meus objetos decorativos está muito longe de acabar. Ainda me sobram quatro faixas desse álbum do sexteto de São Paulo formado por cinco homens e uma mulher: Irina Chermont (teclado), Guilherme "Sal" Saldanha (vocal), Tomaz Paoliello (guitarra/voz), Nico Paoliello (bateria/voz), Sergio Sayeg (guitarra) e Perdido (baixo). A banda tem 5 anos e, em 2009, teve sua apresentação considerada uma das mais excitantes do festival South by Southwest, pela revista Spin.

E eu continuo perdido numa atmosfera envolta pela nebulosa dos arabescos orientais do meu tapete, que brilham dourado, pairando no ar como se fossem vagalumes. A última faixa do disco, "Sunday Night Blues", é a única em inglês. Entoada por Irina, a faixa é leve e traz uma batida suave capaz de embalar bons goles de chopp, num bar sombrio, que deixa os músicos encobertos pela névoa de fumaça exalada pelos pulmões mais fortes, que também rompem o ar com fortes gargalhadas de satisfação.

O volume vai diminuindo e as coisas vão tomando o seu lugar. As peças de cristal, os móveis, o tapete com suas figuras e arabescos começam a tomar de volta o seu lugar. Os dragões e lagartos voltam a capa do vinil para estampar o nome da banda. A experiência psicodélica terminou com uma vontade de replay. No meu quarto, a poeira e a bagunça já não existem mais.

Disco: Escaldante Banda, 2010 Banda: Garotas Suecas Canal no Youtube

Foto da banda: Manoela Miklos, divulgação. 

Você pode comprar o disco pelo site da American Dust, há opções em vinil e CD, mas também pode fazer o  download gratuito, disponibilizado no próprio site da banda.

Faixas:

  Client: Buhamra&Romero Web Content: Bruno Bacs from Agência Ímã Original publishing - Buhamra&Romero's Blog - 04/12/2012 - Link to post

Text in English

Two results of a research have taken out the entrepreneurs’ sleep. First is an annual research has done by GreenBiz and you can see here the conclusions. According to this report, 6 of 20 indicators featured in research are in trending down. The opposite this scenario was shown to us by this study of MIT and BCG. 70% of companies always have put sustainability in their management’s schedules, many already talk about this six years ago. Who have the reason?

Companies in the market can’t ignore sustainability in their daily routines. MIT’s study points many are, even, making money with this idea. And that old idea saying “Sustainability is a good idea, but it’s only appropriate for good times” has being left behind. This is clarified by GreeBiz’s publishing. Decreasing lines in the graph show a changing of mind. Before, sustainability was an innovation to be deployed, but today is already an obligation.

This movement can’t be ignored by our emerging market. There are lot social pressures for this green thought. They are forcing changes in the way we build our supply chain; we create and plan our products; the way we provide services; we create and execute our business strategies and the way we develop financial indicators to measure success. If we put in practice this green idea will be possible create and obtain better products, better strategies and better services to the whole world, without mention innovation opportunities.

We will need spend money on this to face new challenges from a globalized world. Sustainability can contribute better if it is a piece of our philosophy’s entrepreneurial, not just being a room in our companies.

Text in Portuguese

Dois resultados de pesquisa tem tirado o sono de empresários. A primeira se trata de uma pesquisa anual realizada pela GreenBiz, que você pode acompanhar as conclusões aqui. De acordo com os dados, dos 20 indicadores apontados na pesquisa, seis estão em tendência decrescente. O contraponto se fez com o estudo publicado pelo MIT e BCG. 70% das empresas têm colocado a sustentabilidade permanentemente em suas agendas de gestão, muitas delas já discutem isso há seis anos. Quem tem razão nessa história?

O fato é que as empresas que estão no mercado não podem ignorar a sustentabilidade em suas agendas. O estudo do MIT aponta que muitas delas estão, inclusive, ganhando dinheiro com essa ideia. E aquele antigo pensamento de que “Sustentabilidade é uma boa ideia, mas só é apropriada para os tempos de bonança”, está ficando para trás. E isso se explica pela publicação do GreenBiz. Essa queda de tendência, aponta justamente a mudança de uma ideia que anteriormente era vista como uma novidade a ser implementada, mas que hoje já representa uma realidade.

E esse movimento não pode ser ignorado pelo nosso mercado emergente. Há diversas pressões sociais e mesmo do mercado por esse pensamento verde. Elas forçam mudanças na forma como construímos nossas cadeias de fornecimento, como podemos criar e projetar produtos, como prestamos serviços, como criamos e executamos nossos modelos de negócios e estratégias, como desenvolvemos indicadores financeiros para medir o sucesso. Pondo em prática esse ideal verde é possível criar e obter melhores produtos, melhores estratégias e serviços melhores para o planeta. Isso sem falar das oportunidades de inovação.

Everyday I have produced news and posts for enterprises’ blogs. Everyday I have saw my time running out and I never kept my insights or thougths. Till now.

With this space, I want to share with you some of me and my portfolio. Thinking in become this blog more funcional as possible, I created some tags, for example: “Blogs”, “Articles” to refer a kind of job. “Buhamra&Romero” and “Revista 1914” to say clients. You also can see another insights here.

I’ll start my posts here sharing pieces of my texts in these jobs. All of them are original texts in Brazilian Portuguese, but I will translate everyone to English and, after, to French. I don’t want confuse your mind, so I will always link a version to its correspondent.

So, I am a journalist, web publisher and now I’m public relations of Evaldo Lima, at Fortaleza’s City Council.